Data Segmentation

These days, customer profiling is an essential element of good public relations. Which audience do you want to reach? From women and 35-45 year olds to soccer fans, armchair economists, or people looking to purchase a home near Brussels, our group has a variety of tools on hand for profiling website visitors. Our cutting edge technology will help you reach your core target audience!

Targeted ad placement lets you publish your advertising on specific websites and pages in our network, based on your chosen target.

While we’re experts in geolocation, we can also provide more advanced targeting solutions. Through our DMP, we can reach Internet users who have shown a specific interest in subjects like theater, hockey, international real estate, organic products, gardening and more.

IPM uses Piano, one of the world’s top DMPs. The platform is used by all the largest Belgian & international media groups.