Our “tailor made” products
To stand out, you have to dare to be innovative in advertising communication! Breathe life into your communication, color your daily life, think bigger and differently, vary the types of paper or formats, occupy the space in an event-driven way, or even appropriate a media format with a cover wrap…
Drive traffic to your points of sale
Promotional stickers on the front page of our daily newspapers and magazines, production of on-the-spot inserts or inserts dedicated to a key event (8 or 16 pages), a place, a specific subject: IPM Advertising has demonstrated limitless creativity to innovate, to engage, to stimulate action, to promote and try your products.
Internet: Storytelling via native advertising campaigns
Native advertising campaigns on our websites through the creation of Partner Content with relevant editorial content, Adyoulike stories on mobile devices where your videos and images will create a buzz, a network of influencers in collaboration with BeInfluence, Belgium’s leading agency for nano and micro influencers, the creation of print and/or online events in partnership with advertisers and more. We offer you many opportunities for effective communication.
Segmentation and data
We use geo-targeting, time-targeting, device-targeting and DMP-targeting to segment all your advertising campaigns in order to better reach potential consumers and to offer you an optimal editorial context.
Your advertising campaigns also benefit from a high-quality, local and targeted editorial context provided by our daily newspapers La Libre Belgique, La DH and Le Courrier international, our magazine Paris Match, as well as our themed supplements: Essentielle IMMO, Essentielle Auto, Essentielle Focus, Essentielle Vacances, Essentielle Seniors, Essentielle Vino!, Arts Libre, Gourmandiz and Quid.
We are at your disposal to respond to your briefings in the best possible way!