Objective: To measure advertising effectiveness, quantitative and qualitative impact but also to distinguish the role of the message, the brand and the media!
Check the effectiveness of your advertising concept!
Methodology
Face-to-face qualitative interview.
Sample
N=20 per advertiser/campaign target
Source
⇒ Experienced and flexible team
Content
Understanding, evaluation and comparison.
⇒ Depending on the client’s objectives.
Prove the effectiveness of your campaign!
Methodology
Quantitative online survey.
Sample
N300
+ Focus on your target
Source
Independent panel
Solid KPIs benchmarks & Agency specialised in surveys and polls.
Content
Memorization, attribution and evaluation.
⇒ Specific questions
Memorization = raw memory based on recognition of “hidden” assets
Attribution = spontaneous brand recognition
Evaluation = based on standard and ad-hoc criteria
… And gauge the effectiveness by the reactions of the targeted consumers
