AdTrackers

IPM Advertising now offers the possibility of testing your campaign, regardless of the contact point: advert or advertorial, classic digital formats or partner content. We work with a recognised research company specialising in pre- and post-testing, AQ rate. They offer a reliable methodology and insightful benchmarks.

Objective: To measure advertising effectiveness, quantitative and qualitative impact but also to distinguish the role of the message, the brand and the media!

Check the effectiveness of your advertising concept!

Methodology

Face-to-face qualitative interview.

Sample

N=20 per advertiser/campaign target

Source

⇒ Experienced and flexible team

Content

Understanding, evaluation and comparison.

⇒ Depending on the client’s objectives.

Prove the effectiveness of your campaign!

Methodology

Quantitative online survey.

Sample

N300

+ Focus on your target

Source

Independent panel

Solid KPIs benchmarks & Agency specialised in surveys and polls.

Content

Memorization, attribution and evaluation.

⇒ Specific questions

Memorization = raw memory based on recognition of “hidden” assets

Attribution = spontaneous brand recognition

Evaluation = based on standard and ad-hoc criteria

  … And gauge the effectiveness by the reactions of the targeted consumers

Contact us

Our team is there to support you.

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