{"id":8077,"date":"2022-02-23T13:14:16","date_gmt":"2022-02-23T12:14:16","guid":{"rendered":"https:\/\/ipmadvertising.wpengine.com\/service\/adtrackers\/"},"modified":"2022-03-01T17:17:18","modified_gmt":"2022-03-01T16:17:18","slug":"adtrackers","status":"publish","type":"service","link":"https:\/\/ipmadvertising.be\/nl\/service\/adtrackers\/","title":{"rendered":"AdTrackers"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\"><strong>Doelstelling: Het meten van de doeltreffendheid van reclame, van het kwantitatieve en kwalitatieve effect, maar ook het onderscheiden van de rol van de boodschap, het merk en de media!<\/strong><\/h3>\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2022\/02\/pretest-1.png\" alt=\"\" class=\"wp-image-8156\" width=\"325\" height=\"97\"\/><\/figure><\/div>\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\">Controleer de doeltreffendheid van uw reclameconcept!<\/h2>\n\n<div style=\"height:56px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/\/2020\/12\/managers.svg\" alt=\"\" class=\"wp-image-3811\" width=\"182\" height=\"182\"\/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/\/2020\/12\/repartition-hf.svg\" alt=\"\" class=\"wp-image-3813\" width=\"151\" height=\"151\"\/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/\/2020\/12\/selectivite.svg\" alt=\"\" class=\"wp-image-3821\" width=\"165\" height=\"165\"\/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/\/2020\/07\/Nextfin.be-Illu.svg\" alt=\"\" class=\"wp-image-4096\" width=\"153\" height=\"153\"\/><\/figure><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"has-text-align-center wp-block-heading\">Methodologie<\/h2>\n\n\n\n<p class=\"has-text-align-center\">Persoonlijk kwalitatief interview.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"has-text-align-center wp-block-heading\">Sample<\/h2>\n\n\n\n<p class=\"has-text-align-center\">N=20 per adverteerder\/campagne doelstelling<\/p>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"has-text-align-center wp-block-heading\">Source<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2022\/02\/image-4.png\" alt=\"\" class=\"wp-image-8124\" width=\"129\" height=\"37\"\/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\">\u21d2 Ervaren en flexibel team<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"has-text-align-center wp-block-heading\">Content<\/h2>\n\n\n\n<p class=\"has-text-align-center\">Begrip, evaluatie en vergelijking.<\/p>\n\n\n\n<p class=\"has-text-align-center\">\u21d2 Afhankelijk van de doelstellingen van de klant.<\/p>\n<\/div>\n<\/div>\n\n<div style=\"height:57px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2022\/02\/posttest-1.png\" alt=\"\" class=\"wp-image-8159\" width=\"325\" height=\"97\"\/><\/figure><\/div>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\">Bewijs de doeltreffendheid van uw campagne!<\/h3>\n\n<div style=\"height:56px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/\/2020\/10\/Artboard-Copy-3.svg\" alt=\"\" class=\"wp-image-4030\" width=\"145\" height=\"145\"\/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/\/2020\/12\/repartition-hf.svg\" alt=\"\" class=\"wp-image-3813\" width=\"151\" height=\"151\"\/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/\/2020\/12\/selectivite.svg\" alt=\"\" class=\"wp-image-3821\" width=\"175\" height=\"175\"\/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/\/2020\/07\/Nextfin.be-Illu.svg\" alt=\"\" class=\"wp-image-4096\" width=\"166\" height=\"166\"\/><\/figure><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"has-text-align-center wp-block-heading\">Methodologie<\/h2>\n\n\n\n<p class=\"has-text-align-center\">Kwantitatief online-onderzoek.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"has-text-align-center wp-block-heading\">Sample<\/h2>\n\n\n\n<p class=\"has-text-align-center\">N300 <\/p>\n\n\n\n<p class=\"has-text-align-center\">+ Concentreer je op het doel.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"has-text-align-center wp-block-heading\">Source<\/h2>\n\n\n\n<p class=\"has-text-align-center\">Onafhankelijk panel<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2022\/02\/2.png\" alt=\"\" class=\"wp-image-8130\" width=\"139\" height=\"47\"\/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\">Solide KPI&#8217;s benchmarks &amp; Agentschap gespecialiseerd in enqu\u00eates en opiniepeilingen.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"has-text-align-center wp-block-heading\">Content<\/h2>\n\n\n\n<p>Memoriseren, toeschrijven en evalueren.<\/p>\n\n\n\n<p>\u21d2 Specifieke vragen<\/p>\n<\/div>\n<\/div>\n\n<div style=\"height:49px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2022\/02\/smartmockups_l026nc7f-1024x768.jpg\" alt=\"\" class=\"wp-image-8136\" width=\"417\" height=\"312\"\/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Memoriseren<\/strong> = ruw geheugen gebaseerd op herkenning van &#8220;verborgen&#8221; activa<\/p>\n\n\n\n<p><strong>Attributie<\/strong> = spontane merkherkenning<\/p>\n\n\n\n<p><strong>Evaluatie<\/strong> = op basis van standaard en ad hoc criteria<\/p>\n\n\n\n<p class=\"has-text-align-left\">\u00a0 &#8230; en de doeltreffendheid te meten aan de hand van de reacties van de beoogde consumenten<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>IPM Advertising biedt nu de mogelijkheid om uw campagne te testen, ongeacht het contactpunt: advertentie of advertorial, klassieke digitale formaten of partnerinhoud. Wij werken samen met een erkend onderzoeksbureau dat gespecialiseerd is in pre- en post-testing,AQ rate. Zij bieden een betrouwbare methodologie en inzichtelijke benchmarks.<\/p>\n","protected":false},"featured_media":8078,"template":"","class_list":["post-8077","service","type-service","status-publish","has-post-thumbnail","hentry","service_categorie-adtrackers-nl"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AdTrackers - IPM Advertising<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmadvertising.be\/nl\/service\/adtrackers\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AdTrackers - IPM Advertising\" \/>\n<meta property=\"og:description\" content=\"IPM Advertising biedt nu de mogelijkheid om uw campagne te testen, ongeacht het contactpunt: advertentie of advertorial, klassieke digitale formaten of partnerinhoud. 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