{"id":9020,"date":"2022-06-07T15:03:35","date_gmt":"2022-06-07T13:03:35","guid":{"rendered":"https:\/\/ipmadvertising.wpengine.com\/?p=9020"},"modified":"2022-06-07T15:03:36","modified_gmt":"2022-06-07T13:03:36","slug":"steeds-meer-videocontent","status":"publish","type":"post","link":"https:\/\/ipmadvertising.be\/nl\/steeds-meer-videocontent\/","title":{"rendered":"Steeds meer videocontent"},"content":{"rendered":"\n<p>Elke week worden er 400 video&#8217;s ge\u00fcpload bij IPM&#8230; een indrukwekkend aantal, dat nog steeds toeneemt. De meeste van deze video&#8217;s <strong>worden intern gemaakt<\/strong>. \u00ab&nbsp;Naast deze cijfers zijn er vooral prestaties, en dus zijn er grote kansen voor adverteerders \u00bb, vertelt Thierry Hottat, Operations Director van IPM Advertising. \u00ab&nbsp;Dit betekent dat we maandelijks <strong>38 miljoen beschikbare impressies<\/strong> hebben. Dat is enorm. IPM Advertising investeert en bevestigt zijn positie als belangrijke speler in het lokale Franstalige videolandschap \u00bb, resumeert hij.<\/p>\n\n\n\n<p>Om deze goede prestaties compleet te maken, volgen hier nog een paar cijfers: meer dan 90% AdViewability en een completion rate van 77%. De video&#8217;s worden dan ook vaak in hun geheel bekeken.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Videocontent vastpinnen <\/strong><\/h3>\n\n\n\n<p>IPM media maken hun eigen video-inhoud. Dat is bijvoorbeeld het geval bij het programma \u00ab&nbsp;<a href=\"https:\/\/www.facebook.com\/watch\/137382829624\/3972563532831603\/\">Il faut qu\u2019on en parle&nbsp;<\/a>\u00bb, een maatschappelijke kroniek op DH Radio, waarbij praatgasten worden verwelkomd aan de microfoon bij Maxime Binet. Op sportgebied zijn er verschillende programma&#8217;s online, zoals \u00ab&nbsp;<a href=\"https:\/\/www.dhnet.be\/sports\/football\/division-1a\/l-avenir-de-l-union-d-anderlecht-et-du-standard-le-decrassage-evoque-la-saison-prochaine-628b6e979978e2624bfe264e\">Le D\u00e9crassage&nbsp;<\/a>\u00bb, waarin het sportnieuws van het weekend op onze sites en op de sociale netwerken wordt geanalyseerd.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Videocontent vastpinnen <\/strong><\/h3>\n\n\n\n<p>IPM media maken hun eigen video-inhoud. Dat is bijvoorbeeld het geval bij het programma \u00ab&nbsp;<a href=\"https:\/\/www.facebook.com\/watch\/137382829624\/3972563532831603\/\">Il faut qu\u2019on en parle&nbsp;<\/a>\u00bb, een maatschappelijke kroniek op DH Radio, waarbij praatgasten worden verwelkomd aan de microfoon bij Maxime Binet. Op sportgebied zijn er verschillende programma&#8217;s online, zoals \u00ab&nbsp;<a href=\"https:\/\/www.dhnet.be\/sports\/football\/division-1a\/l-avenir-de-l-union-d-anderlecht-et-du-standard-le-decrassage-evoque-la-saison-prochaine-628b6e979978e2624bfe264e\">Le D\u00e9crassage&nbsp;<\/a>\u00bb, waarin het sportnieuws van het weekend op onze sites en op de sociale netwerken wordt geanalyseerd.<\/p>\n\n\n\n<p>De \u00ab&nbsp;Champions Club&nbsp;\u00bb&nbsp; analyseert voetbalnieuws tijdens Champions League-wedstrijden. Een kanaal gewijd aan extreme sporten en gelinkt aan la DH is ook beschikbaar op <a href=\"https:\/\/www.facebook.com\/FreeRideByDHLesSports\">Facebook. <\/a>\r\n\r\nDeze verscheidenheid aan kanalen biedt heel wat opportuniteiten aan adverteerders die op zoek zijn naar een kwalitatief publiek in een geloofwaardige redactionele context. <a href=\"https:\/\/ipmadvertising.be\/nl\/video-advertenties-een-troef-binnen-de-redactionele-context\/\">IPM biedt een \u00ab&nbsp;brand safe&nbsp;\u00bb<\/a> universum, een hele grote troef voor merken.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Elke week worden er 400 video&#8217;s ge\u00fcpload bij IPM&#8230; een indrukwekkend aantal, dat nog steeds toeneemt. De meeste van deze video&#8217;s worden intern gemaakt. \u00ab&nbsp;Naast deze cijfers zijn er vooral prestaties, en dus zijn er grote kansen voor adverteerders \u00bb, vertelt Thierry Hottat, Operations Director van IPM Advertising. \u00ab&nbsp;Dit betekent dat we maandelijks 38 miljoen [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":9047,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[202],"tags":[],"class_list":["post-9020","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-nl"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Steeds meer videocontent - IPM Advertising<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmadvertising.be\/nl\/steeds-meer-videocontent\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Steeds meer videocontent - IPM Advertising\" \/>\n<meta property=\"og:description\" content=\"Elke week worden er 400 video&#8217;s ge\u00fcpload bij IPM&#8230; een indrukwekkend aantal, dat nog steeds toeneemt. De meeste van deze video&#8217;s worden intern gemaakt. \u00ab&nbsp;Naast deze cijfers zijn er vooral prestaties, en dus zijn er grote kansen voor adverteerders \u00bb, vertelt Thierry Hottat, Operations Director van IPM Advertising. \u00ab&nbsp;Dit betekent dat we maandelijks 38 miljoen [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmadvertising.be\/nl\/steeds-meer-videocontent\/\" \/>\n<meta property=\"og:site_name\" content=\"IPM Advertising\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-07T13:03:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-07T13:03:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2022\/06\/vignette-VIDEO-FR-NLi.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"738\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Apoline Lescot\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"Apoline Lescot\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ipmadvertising.be\/nl\/steeds-meer-videocontent\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/ipmadvertising.be\/nl\/steeds-meer-videocontent\/\"},\"author\":{\"name\":\"Apoline Lescot\",\"@id\":\"https:\/\/ipmadvertising.be\/nl\/#\/schema\/person\/b1b9e6efd10bb06555af917a7081b26d\"},\"headline\":\"Steeds meer videocontent\",\"datePublished\":\"2022-06-07T13:03:35+00:00\",\"dateModified\":\"2022-06-07T13:03:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ipmadvertising.be\/nl\/steeds-meer-videocontent\/\"},\"wordCount\":319,\"image\":{\"@id\":\"https:\/\/ipmadvertising.be\/nl\/steeds-meer-videocontent\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2022\/06\/vignette-VIDEO-FR-NLi.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"nl-NL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ipmadvertising.be\/nl\/steeds-meer-videocontent\/\",\"url\":\"https:\/\/ipmadvertising.be\/nl\/steeds-meer-videocontent\/\",\"name\":\"Steeds meer videocontent - IPM Advertising\",\"isPartOf\":{\"@id\":\"https:\/\/ipmadvertising.be\/nl\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ipmadvertising.be\/nl\/steeds-meer-videocontent\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ipmadvertising.be\/nl\/steeds-meer-videocontent\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2022\/06\/vignette-VIDEO-FR-NLi.jpg\",\"datePublished\":\"2022-06-07T13:03:35+00:00\",\"dateModified\":\"2022-06-07T13:03:36+00:00\",\"author\":{\"@id\":\"https:\/\/ipmadvertising.be\/nl\/#\/schema\/person\/b1b9e6efd10bb06555af917a7081b26d\"},\"breadcrumb\":{\"@id\":\"https:\/\/ipmadvertising.be\/nl\/steeds-meer-videocontent\/#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ipmadvertising.be\/nl\/steeds-meer-videocontent\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\/\/ipmadvertising.be\/nl\/steeds-meer-videocontent\/#primaryimage\",\"url\":\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2022\/06\/vignette-VIDEO-FR-NLi.jpg\",\"contentUrl\":\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2022\/06\/vignette-VIDEO-FR-NLi.jpg\",\"width\":1200,\"height\":738},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ipmadvertising.be\/nl\/steeds-meer-videocontent\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/ipmadvertising.be\/nl\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Steeds meer videocontent\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ipmadvertising.be\/nl\/#website\",\"url\":\"https:\/\/ipmadvertising.be\/nl\/\",\"name\":\"IPM Advertising\",\"description\":\"Media &amp; 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