{"id":8734,"date":"2022-05-03T14:26:52","date_gmt":"2022-05-03T12:26:52","guid":{"rendered":"https:\/\/ipmadvertising.wpengine.com\/?p=8734"},"modified":"2022-05-03T14:26:54","modified_gmt":"2022-05-03T12:26:54","slug":"video-advertenties-een-troef-binnen-de-redactionele-context","status":"publish","type":"post","link":"https:\/\/ipmadvertising.be\/nl\/video-advertenties-een-troef-binnen-de-redactionele-context\/","title":{"rendered":"Video-advertenties : een troef binnen de redactionele context"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Volgens een recente studie (Video Observe march 2022, IP) keek de Belg in 2021 gemiddeld 5u13 naar video-inhoud per dag. Gemiddeld zou 63% van deze inhoud gerelateerd zijn aan televisie, de rest zou web-inhoud of social media content zijn.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>De TV generatie en de sociale media generatie<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Deze cijfers moeten gerelativeerd worden in functie van de leeftijd van de consumenten. In de leeftijdsgroep 18-24 jaar stijgt dit gemiddelde tot 5u31&#8230; waarvan slechts 32% TV-gerelateerde video is. Voor 25-34-jarigen daalt het gemiddelde tot 4u48 met 50% TV. De 35- tot 64-jarigen kijken gemiddeld 5u15, waarvan 70% tv-gerelateerd is.&nbsp; Wat kunnen we hieruit leren?&nbsp; Televisiekijken wordt vooral een activiteit van oudere generaties.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>IPM en haar \u00ab&nbsp;brand safe&nbsp;\u00bb omgeving<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Om het jonge publiek te bereiken, zetten adverteerders vooral in op video\u2019s op het web en sociale media. In de sociale media is het risico van een bad buzz of negatieve viraliteit echter re\u00ebel. Het merk heeft geen controle over de context waarin de advertenties worden bekeken.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">IPM Advertising communiceert binnen een \u00ab&nbsp;brand safe&nbsp;\u00bb omgeving, dit betekent kwaliteitscampagnes voor de merken. Web-inhoud wordt geschreven door journalisten en niet geproduceerd door gebruikers. Surfers bezoeken onze site omdat ze weten dat ze zich in een veilige omgeving bevinden, dat de info werd gecheckt en geschreven door professionals.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Deze nieuwssites, die door de lezers als &#8220;safe haven&#8221; worden beschouwd, bieden eveneens re\u00eble mogelijkheden voor videoadvertenties:<br><br>&#8211; Inread&nbsp;: een adverteerdersvideo op de artikelpagina met meer dan 3 hoofdstukken. De advertentie start automatisch en is niet opdringerig.&nbsp;&nbsp;&nbsp; &nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Pr\u00e9-Roll&nbsp;: korte commercials die getoond worden voor de gekozen video\u2019s van de redactie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Binnen IPM bereiken deze formats meer dan <strong>600.000 lezers, alle sites samengenomen. <\/strong>Dit aantal blijft groeien gezien er steeds meer video-inhoud op onze platforms worden geproduceerd.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Benieuwd naar de mogelijkheden van video-advertenties&nbsp;? <a href=\"https:\/\/ipmadvertising.be\/nl\/team\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bel uw contactpersoon bij IPM Advertising voor een offerte op maat.<\/a><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Volgens een recente studie (Video Observe march 2022, IP) keek de Belg in 2021 gemiddeld 5u13 naar video-inhoud per dag. Gemiddeld zou 63% van deze inhoud gerelateerd zijn aan televisie, de rest zou web-inhoud of social media content zijn. De TV generatie en de sociale media generatie Deze cijfers moeten gerelativeerd worden in functie van [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":8816,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[112],"tags":[],"class_list":["post-8734","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geen-onderdeel-van-een-categorie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Video-advertenties : een troef binnen de redactionele context - IPM Advertising<\/title>\n<meta name=\"description\" content=\"Belgen kijken massaal naar video-inhoud. De jongsten onder ons bekijken video-inhoud vooral op sociale media en het web. Niet zonder risico voor de merken.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmadvertising.be\/nl\/video-advertenties-een-troef-binnen-de-redactionele-context\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Video-advertenties : een troef binnen de redactionele context - IPM Advertising\" \/>\n<meta property=\"og:description\" content=\"Belgen kijken massaal naar video-inhoud. De jongsten onder ons bekijken video-inhoud vooral op sociale media en het web. 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