{"id":8732,"date":"2022-05-03T13:57:51","date_gmt":"2022-05-03T11:57:51","guid":{"rendered":"https:\/\/ipmadvertising.wpengine.com\/?p=8732"},"modified":"2022-05-03T13:57:54","modified_gmt":"2022-05-03T11:57:54","slug":"informatieve-newsletters-een-advertentieruimte-om-te-overwegen","status":"publish","type":"post","link":"https:\/\/ipmadvertising.be\/nl\/informatieve-newsletters-een-advertentieruimte-om-te-overwegen\/","title":{"rendered":"Informatieve newsletters : een advertentieruimte om te overwegen"},"content":{"rendered":"\n<p>IPM-groep verstuurt regelmatig talrijke newsletters die heel wat reclamemogelijkheden bieden&nbsp;:&nbsp; keuze van de periode, aantal vertoningen, capping of kliks per dag, enz.<\/p>\n\n\n\n<p>\u00ab De inhoud is praktisch reclamevrij. Maar de IPM newsletters bieden interessante mogelijkheden.&nbsp; Het gaat om kwalitatieve en gevarieerde informatie. Bovendien hebben we een nieuwe adserver die de doeltreffendheid van de advertenties zal verhogen&nbsp;\u00bb, meldt Thierry Hottat, Operations Director bij IPM Advertising.<\/p>\n\n\n\n<p>Tot nu toe werd de verkoop van mediaruimte meestal afgerekend op basis van CPM (Cost Per Mile \u2013 kosten per 1000 weergaven), die wordt berekend op basis van de open rate (openingspercentage van de newsletter). <strong>Dankzij deze nieuwe adserver zal IPM Advertising voortaan reclameproducten verkopen op basis van verdeling<\/strong>. &#8220;Wij verkopen de vertoning alleen wanneer het wordt verdeeld&#8221;, voegt Thierry Hottat eraan toe. Als de lezer de newsletter drie dagen na verzending opent en de campagne nog loopt, wordt de advertentie als verdeeld beschouwd.<\/p>\n\n\n\n<p>De belangrijkste websites LaLibre.be, DH.be, LAvenir.net, ParisMatch.be, Moustique.be, Gourmandiz.be et Logic-Immo.be hebben miljoenen vertoningen per maand.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Targeting per regio of in functie van de interessesfeer<\/strong><\/h2>\n\n\n\n<p>Ander voordeel&nbsp;: de uitgebreide targetingmogelijkheden. De advertenties kunnen verschijnen in de newsletters van specifieke perstitels, maar bijvoorbeeld ook <strong>in het geheel van &#8220;actualiteit&#8221;-newsletters <\/strong>van de IPM-groep. Het is ook mogelijk <strong>voetbalfans<\/strong> te bereiken door te verschijnen in newsletters gelinkt aan voetbalnieuws.<\/p>\n\n\n\n<p>Ten slotte kunnen adverteerders via sommige regionale newsletters verschijnen in relevante plaatsen of regio&#8217;s.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><a href=\"https:\/\/ipmadvertising.be\/nl\/team\/\" target=\"_blank\" rel=\"noreferrer noopener\">Om te profiteren van deze targeting- en reclamemogelijkheden, gelieve contact op te nemen met uw commercieel contactpersoon.<\/a><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>IPM-groep verstuurt regelmatig talrijke newsletters die heel wat reclamemogelijkheden bieden&nbsp;:&nbsp; keuze van de periode, aantal vertoningen, capping of kliks per dag, enz. \u00ab De inhoud is praktisch reclamevrij. Maar de IPM newsletters bieden interessante mogelijkheden.&nbsp; Het gaat om kwalitatieve en gevarieerde informatie. Bovendien hebben we een nieuwe adserver die de doeltreffendheid van de advertenties zal [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":8799,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[112],"tags":[],"class_list":["post-8732","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geen-onderdeel-van-een-categorie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Informatieve newsletters : een advertentieruimte om te overwegen - IPM Advertising<\/title>\n<meta name=\"description\" content=\"IPM-groep verstuurt regelmatig talrijke newsletters die heel wat reclamemogelijkheden bieden : keuze van de periode, aantal vertoningen, capping of kliks per dag, enz.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmadvertising.be\/nl\/informatieve-newsletters-een-advertentieruimte-om-te-overwegen\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Informatieve newsletters : een advertentieruimte om te overwegen - 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