{"id":8640,"date":"2022-04-05T12:02:36","date_gmt":"2022-04-05T10:02:36","guid":{"rendered":"https:\/\/ipmadvertising.wpengine.com\/een-nieuwe-website-voor-lavenir\/"},"modified":"2022-04-05T12:11:13","modified_gmt":"2022-04-05T10:11:13","slug":"een-nieuwe-website-voor-lavenir","status":"publish","type":"post","link":"https:\/\/ipmadvertising.be\/nl\/een-nieuwe-website-voor-lavenir\/","title":{"rendered":"Een nieuwe website voor L\u2019Avenir"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Een nieuwe website voor L\u2019Avenir: vereenvoudigde navigatie voor bezoekers en betere zichtbaarheid voor adverteerders<\/h2>\n\n\n\n<div style=\"height:47px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>De maand april begint met een nieuwigheid: de lancering van de nieuwe website van L\u2019Avenir. De nieuwe website van L\u2019Avenir, zowel de mobiele als de desktopversie, is nu duidelijker en beter gestructureerd en biedt een superieure leeservaring en een betere zichtbaarheid voor online advertenties. De posities van de advertenties werden geanalyseerd en geoptimaliseerd om ze beter in de nieuwsfeed te integreren.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-embed-wordpress wp-block-embed is-type-wp-embed is-provider-digiteka\"><div class=\"wp-block-embed__wrapper\">\n<iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" title=\"Un nouveau site internet pour l&#039;Avenir\" src='\/\/www.ultimedia.com\/deliver\/generic\/iframe\/mdtk\/01635800\/src\/q3lrmf5\/zone\/14\/showtitle\/1\/#?secret=OOveyWgoZP' data-secret='OOveyWgoZP' frameborder='0' scrolling='no' marginwidth='0' marginheight='0' width='500' height='300'><\/iframe>\n<\/div><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><br>Nog dichter bij gebruikers<br><\/h2>\n\n\n\n<p>Dankzij de lokale verankering van L\u2019Avenir kunnen adverteerders meteen inspelen op de interesses van de lezers. Dankzij de regiospecifieke redactionele inhoud, hebben gebruikers gemakkelijk en in real time toegang tot de informatie die hen aanbelangt. Door de geolocatie van advertenties, kunnen adverteerders hun zichtbaarheid verhogen en gericht adverteren in een geloofwaardige redactionele omgeving.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>Nog meer video\u2019s<\/h2>\n\n\n\n<p><br>De redactie van L\u2019Avenir zal op haar nieuwe site nog meer videocontent aanbieden. Een extra opportuniteit voor adverteerders om gebruik te maken van de beschikbare advertentieruimtes in pre-roll of in-read.<\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Betere omgeving voor partnercontent<\/h2>\n\n\n\n<p>Op de nieuwe website van L&#8217;Avenir is nu een pagina gewijd aan partnercontent. Een vak met de laatste 3 artikels is toegankelijk in het keuzemenu van de homepage. De pagina brengt alle partnercontent samen en biedt een betere perceptie van de merken van adverteerders, die nu als partners worden beschouwd.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Commerci\u00eble dossiers online beschikbaar<\/h2>\n\n\n\n<p>Er komt een nieuw onderdeel in het navigatiemenu, het onderdeel \u2018dossiers\u2019. Dit biedt een groot voordeel voor adverteerders die print en digitaal in \u00e9\u00e9n formule willen combineren.<\/p>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"L&#039;Avenir lance son nouveau site !\" width=\"1080\" height=\"810\" src=\"https:\/\/www.youtube.com\/embed\/MBsJE6Rvk6M?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p><br><strong>REDACTION<\/strong><br>Thierry Remacle | R\u00e9dacteur en Chef \u2013 Les Editions de L\u2019Avenir <\/p>\n\n\n\n<p>?<strong> <a href=\"mailto:thierry.remacle@lavenir.net\">thierry.remacle@lavenir.net<\/a><\/strong><\/p>\n\n\n\n<p><br><strong>PUBLICITE<\/strong><br>Sabrina Castiglione | Product Manager Digital <\/p>\n\n\n\n<p>? <a href=\"mailto:sabrina.castiglione@lavenir.net\"><strong>sabrina.castiglione@lavenir.net<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Een nieuwe website voor L\u2019Avenir: vereenvoudigde navigatie voor bezoekers en betere zichtbaarheid voor adverteerders De maand april begint met een nieuwigheid: de lancering van de nieuwe website van L\u2019Avenir. De nieuwe website van L\u2019Avenir, zowel de mobiele als de desktopversie, is nu duidelijker en beter gestructureerd en biedt een superieure leeservaring en een betere zichtbaarheid [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":8645,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[112],"tags":[],"class_list":["post-8640","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geen-onderdeel-van-een-categorie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Een nieuwe website voor L\u2019Avenir - IPM Advertising<\/title>\n<meta name=\"description\" content=\"Een nieuwe website voor L\u2019Avenir: vereenvoudigde navigatie voor bezoekers en betere zichtbaarheid voor adverteerders\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmadvertising.be\/nl\/een-nieuwe-website-voor-lavenir\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Een nieuwe website voor L\u2019Avenir - 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