{"id":8232,"date":"2022-02-28T17:02:26","date_gmt":"2022-02-28T16:02:26","guid":{"rendered":"https:\/\/ipmadvertising.wpengine.com\/een-creatieve-en-efficientere-campagne-dankzij-de-homepage-takeover\/"},"modified":"2022-03-01T14:49:43","modified_gmt":"2022-03-01T13:49:43","slug":"een-creatieve-en-efficientere-campagne-dankzij-de-homepage-takeover","status":"publish","type":"post","link":"https:\/\/ipmadvertising.be\/nl\/een-creatieve-en-efficientere-campagne-dankzij-de-homepage-takeover\/","title":{"rendered":"Een creatieve en effici\u00ebntere campagne dankzij de \u00ab homepage takeover \u00bb"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">IPM Advertising innoveert voor Ardennes-Etape. De homepages van La Libre.be en lavenir.net werden aangekleed in de kleuren van het merk. \u00ab\u00a0We gingen nog een stap verder door de omtrek dynamisch te maken (in de vorm van een <strong>video<\/strong>) en niet statisch. De ruimte op de homepage van onze websites werd daarom geoptimaliseerd voor een maximale impact op het vlak van merkbekendheid \u00bb, verklaart H\u00e9l\u00e8ne Janssens, Account &amp; Event Executive bij IPM Advertising.<\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\">Ter aanvulling, omvatte de campagne ook een grootformaat banner met een uitstekende weergave op mobiel. Een banner <strong>met stories<\/strong> vergelijkbaar met deze van Instagram of Facebook. Een goed voorbeeld van een <strong>perfecte match tussen formaat en type content.&#13;\n&#13;\n<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Deze campagne kende een beter resultaat dan een klassieke campagne, dankzij de toegenomen creativiteit. <\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"has-text-color wp-block-paragraph\" style=\"color:#7eb43c\">Bent u reeds op de hoogte van ons herformatteringsaanbod?<\/p>\n\n<p class=\"wp-block-paragraph\">Als u meer wilt weten en innoveren, bespreek het met uw contactpersoon bij <strong>IPM Advertising!\u00a0<\/strong>&#13;\n&#13;\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>IPM Advertising innoveert voor Ardennes-Etape. De homepages van La Libre.be en lavenir.net werden aangekleed in de kleuren van het merk. \u00ab\u00a0We gingen nog een stap verder door de omtrek dynamisch te maken (in de vorm van een video) en niet statisch. De ruimte op de homepage van onze websites werd daarom geoptimaliseerd voor een maximale [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":8184,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[112],"tags":[],"class_list":["post-8232","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geen-onderdeel-van-een-categorie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Een creatieve en effici\u00ebntere campagne dankzij de \u00ab homepage takeover \u00bb<\/title>\n<meta name=\"description\" content=\"Een creatieve en effici\u00ebntere campagne dankzij de \u00ab homepage takeover \u00bb\" \/>\n<meta name=\"robots\" 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