{"id":8220,"date":"2022-02-28T16:53:55","date_gmt":"2022-02-28T15:53:55","guid":{"rendered":"https:\/\/ipmadvertising.wpengine.com\/meet-de-effectiviteit-van-uw-campagnes-pre-tests-en-post-tests-op-aanvraag\/"},"modified":"2022-03-24T17:03:45","modified_gmt":"2022-03-24T16:03:45","slug":"meet-de-effectiviteit-van-uw-campagnes-pre-tests-en-post-tests-op-aanvraag","status":"publish","type":"post","link":"https:\/\/ipmadvertising.be\/nl\/meet-de-effectiviteit-van-uw-campagnes-pre-tests-en-post-tests-op-aanvraag\/","title":{"rendered":"Meet de effectiviteit van uw campagnes : pre-tests en post-tests op aanvraag"},"content":{"rendered":"\n<p>Om de impact van uw reclamecampagne beter te begrijpen, biedt IPM Advertising een nieuwe dienst aan. \u00ab\u00a0Voortaan bieden wij al onze klanten de mogelijkheid om pre- of post-tests uit te voeren dankzij een nieuwe dienst op aanvraag. Voor bepaalde campagnes was het al mogelijk om vier keer per jaar post-tests uit te voeren met IPM AdTrackers. Deze service is nu uitgebreid: pre-tests zijn ook mogelijk en deze service is beschikbaar voor elk type campagne \u00bb, vertelt Sibylle de Mee\u00fbs, Head of Sales &#8211; Agencies Market bij IPM Advertising.<\/p>\n\n<p>De creatie van deze dienst is bedoeld om adverteerders alle essenti\u00eble informatie te bieden <strong>om hun mediaplan<\/strong> te optimaliseren.<\/p>\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p><\/p>\n\n<h3 class=\"wp-block-heading\"><strong>Post-tests die verder gaan dan louter de standaard vragen <\/strong><\/h3>\n\n<p>De post-tests worden uitgevoerd door Accurate, een onafhankelijk bureau, via een webpanel op een steekproef van 300 mensen om de herkenning of attributie van een campagne te beoordelen. De adverteerder <strong>kan andere campagnespecifieke vragen toevoegen<\/strong>, zoals bijvoorbeeld \u00ab Verandert deze advertentie de merkperceptie ? \u00bb of andere meer gepersonaliseerde vragen. De post-tests bieden dus nauwkeurige en relevante informatie, die verder gaat dan het meten van de herinnering. Deze innovatieve service is beschikbaar vanaf 2500 \u20ac per campagne.<\/p>\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\"><strong>Kwalitatieve pre-tests<\/strong><\/h3>\n\n<p>Om adverteerders te ondersteunen en hen impactvolle campagnes aan te bieden, lanceert IPM Advertising ook een aanbod aan pre-tests. De kosten bedragen 2400 \u20ac. \u00ab Bij twijfel over een creatie, een toon of een advertentie hebben pre-tests het voordeel dat ze de beslissing objectiever maken \u00bb, legt Sibylle de Mee\u00fbs uit. <\/p>\n\n<p>Concreet : Bruno Liesse, onafhankelijk expert en mediaconsultant, realiseert deze pre-tests via kwalitatieve interviews met 20 personen, geselecteerd op basis van de doelgroep.<\/p>\n\n<p> \u00ab Met deze twee diensten, tonen we onze wens om nog verder te gaan, om effectieve campagnes uit te zenden op het meest relevante moment. Als \u00ab M\u00e9dia et Marketing Factory \u00bb, zet IPM Advertising de ondersteuning van adverteerders verder&#8221;, besluit Sibylle de Mee\u00fbs.<\/p>\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Interesse in pre-tests of post-tests voor uw campagnes? Bespreek het met  <em>\u00a0<strong>Sibylle de Mee\u00fbs<\/strong>, Head of Sales \u2013 Agencies Market\u00a0: \u00a0<strong><a href=\"mailto:sibylle.demeeus@ipmadvertising.be\">sibylle.demeeus@ipmadvertising.be<\/a><\/strong><\/em><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Om de impact van uw reclamecampagne beter te begrijpen, biedt IPM Advertising een nieuwe dienst aan. \u00ab\u00a0Voortaan bieden wij al onze klanten de mogelijkheid om pre- of post-tests uit te voeren dankzij een nieuwe dienst op aanvraag. Voor bepaalde campagnes was het al mogelijk om vier keer per jaar post-tests uit te voeren met IPM [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":8210,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[112],"tags":[],"class_list":["post-8220","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geen-onderdeel-van-een-categorie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Meet de effectiviteit van uw campagnes : pre-tests en post-tests op aanvraag<\/title>\n<meta name=\"description\" content=\"Meet de effectiviteit van uw campagnes : pre-tests en post-tests op aanvraag\" \/>\n<meta name=\"robots\" content=\"index, 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