{"id":7923,"date":"2022-01-21T15:35:18","date_gmt":"2022-01-21T14:35:18","guid":{"rendered":"https:\/\/ipmadvertising.wpengine.com\/de-gezichten-van-ipm-advertising-caroline-bossaert-fan-van-trekking-lezen-en-portugal\/"},"modified":"2022-01-21T15:35:21","modified_gmt":"2022-01-21T14:35:21","slug":"de-gezichten-van-ipm-advertising-caroline-bossaert-fan-van-trekking-lezen-en-portugal","status":"publish","type":"post","link":"https:\/\/ipmadvertising.be\/nl\/de-gezichten-van-ipm-advertising-caroline-bossaert-fan-van-trekking-lezen-en-portugal\/","title":{"rendered":"De gezichten van IPM Advertising: Caroline Bossaert, fan van trekking, lezen en Portugal"},"content":{"rendered":"\n<p>Caroline zegt graag dat er drie plaatsen zijn waar ze zich thuis voelt:\u00a0 <strong>Schaarbeek, Brugge\u2026 maar ook Cascais in Portugal<\/strong>. \u201cIk heb er enkele jaren gewoond en heb daar mijn golfkunsten kunnen verbeteren. Golfen is een van mijn favoriete activiteiten. Ik ben dol op dat land waar de mensen vriendelijk zijn en het leven eenvoudig. Het is er goed leven. Dat spreekt me enorm aan\u201d, vertelt ze. \u201cIk moet in de buitenlucht kunnen zijn. Zodra het weer het toelaat, installeer ik me in mijn Schaarbeekse tuin om te lezen. Ik ben verknocht aan Schaarbeek, de buurtwinkels, de mensen en het Josaphat-park.\u201d<\/p>\n\n<p>Caroline is afkomstig van Brugge, maar perfect tweetalig. Ze heeft drie (grote) kinderen. Na haar opleiding Romaanse filologie <strong>werkte ze in verschillende Franstalige reclamebureaus<\/strong>. Daar heeft ze indrukwekkende kennis opgedaan over zowel media als adverteerders.\u00a0Sinds 4\u00a0jaar werkt ze bij IPM Advertising als Head of Sales \u2013 Direct Market. \u201cIk sta rechtstreeks in contact met de adverteerders.\u00a0Wat ik vooral op prijs stel in mijn werk, is de creativiteit die nodig is om tegemoet te komen aan hun wensen. Volgens mij verkopen we niet gewoon een reclame in een krant. Je hebt <strong>een visie van 360 graden nodig, waarin zowel print als de digitale kanalen aan bod komen, en met de klemtoon op inhoud die gekoppeld wordt aan productadvertenties<\/strong>. Die matching tot stand brengen is echt mijn passie.\u201d Bij de herpositionering van IPM Advertising heeft Caroline ook meegewerkt aan het ontstaan van de nieuwe baseline \u2018Media en Marketing Factory\u201d die de nieuwe visie in de praktijk vertaalt.<\/p>\n\n<p>Een andere hobby die ze erop nahoudt is <strong>trekking<\/strong>, en 30\u00a0km per dag afleggen is voor haar niet uitzonderlijk. Momenteel beheert Caroline een <strong>team van een tiental mensen<\/strong>. \u201cWe geven een dertigtal dossiers per jaar uit, waaronder Gourmandiz dat ik een beetje als mijn geesteskind beschouw. In het begin was het een website en nu is het een tijdschrift.\u201d Binnen het team legt elke medewerker zich op een specifieke sector toe of ondersteunt hij\/zij de collega\u2019s op transversale wijze.\u00a0 Caroline begeleidt hen, vanuit de bekommernis om altijd idee\u00ebn voor te stellen die in de smaak vallen bij de klant \u00e9n aansluiten bij het DNA van IPM Advertising.<\/p>\n\n<p>Door dit portret zin gekregen om aan te sluiten bij de grote familie van IPM Advertising? <\/p>\n\n<p>Kijk eens naar onze jobaanbiedingen hier : <strong><a href=\"https:\/\/ipmadvertising.be\/carrieres\/\">https:\/\/ipmadvertising.be\/carrieres\/<\/a>\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Caroline zegt graag dat er drie plaatsen zijn waar ze zich thuis voelt:\u00a0 Schaarbeek, Brugge\u2026 maar ook Cascais in Portugal. \u201cIk heb er enkele jaren gewoond en heb daar mijn golfkunsten kunnen verbeteren. Golfen is een van mijn favoriete activiteiten. Ik ben dol op dat land waar de mensen vriendelijk zijn en het leven eenvoudig. [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":7851,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[112],"tags":[],"class_list":["post-7923","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geen-onderdeel-van-een-categorie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>De gezichten van IPM Advertising: Caroline Bossaert- IPM Advertising<\/title>\n<meta name=\"description\" content=\"De gezichten van IPM Advertising: Caroline Bossaert, fan van trekking, lezen en Portugal\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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