{"id":7915,"date":"2022-01-21T15:23:56","date_gmt":"2022-01-21T14:23:56","guid":{"rendered":"https:\/\/ipmadvertising.wpengine.com\/print-of-web-wat-scoort-het-best-voor-reclamecampagnes\/"},"modified":"2022-01-26T16:44:57","modified_gmt":"2022-01-26T15:44:57","slug":"print-of-web-wat-scoort-het-best-voor-reclamecampagnes","status":"publish","type":"post","link":"https:\/\/ipmadvertising.be\/nl\/print-of-web-wat-scoort-het-best-voor-reclamecampagnes\/","title":{"rendered":"Print of web: wat scoort het best voor reclamecampagnes?"},"content":{"rendered":"\n<p><strong><em>Koop je best mediaruimte op het web of in gedrukte media?\u00a0 Wat scoort het best voor een reclamecampagne? IPM Advertising vroeg aan Bruno Liesse, expert in mediaplanning en consultant gespecialiseerd in media, om dit uit te zoeken.<\/em><\/strong><\/p>\n\n<p><\/p>\n\n<p>Om adverteerders te helpen hun aankopen van reclameruimte te optimaliseren en objectieve keuzes te maken, vroeg IPM Advertising aan Belgisch media-expert Bruno Liesse om zich te verdiepen in het uitgebreide onderwerp van <strong>de prestaties van digitale en gedrukte media.<\/strong><\/p>\n\n<p>De verzamelde inzichten zijn gebaseerd op twee bronnen: de recentste tactische CDJ-studie van het CIM (Centrum voor Informatie over de Media) en de jaarlijkse barometer van Newspower (vereniging die de persgroepen IPM, Rossel, DPG en MediaHuis groepeert).<\/p>\n\n<p>Het resultaat is een gedetailleerde analyse en heel wat tendensen. \u201cZelfs nu we een versnelde transitie naar het digitale zien, is het fout te denken dat papier niets meer te betekenen heeft. We geven hier informatie over <strong>de beste manieren om het bereik via alle dragers te optimaliseren<\/strong>&#8220;, legt Bruno Liesse uit.<\/p>\n\n<p><\/p>\n\n<p><em>Ge\u00efnteresseerd in de verzamelde inzichten?\u00a0<\/em><\/p>\n\n<p><em>Om ze te ontvangen, neem contact op met <strong>Sibylle de Meeus<\/strong>, onze Head of Sales &#8211; Agencies Market: : \u00a0<a href=\"mailto:sibylle.demeeus@ipmadvertising.be\"><strong><span class=\"has-inline-color\" style=\"color: #7eb43c;\">sibylle.demeeus@ipmadvertising.be<\/span><\/strong><\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Koop je best mediaruimte op het web of in gedrukte media?\u00a0 Wat scoort het best voor een reclamecampagne? IPM Advertising vroeg aan Bruno Liesse, expert in mediaplanning en consultant gespecialiseerd in media, om dit uit te zoeken. Om adverteerders te helpen hun aankopen van reclameruimte te optimaliseren en objectieve keuzes te maken, vroeg IPM Advertising [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":7842,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[112],"tags":[],"class_list":["post-7915","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geen-onderdeel-van-een-categorie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Print of web: wat scoort het best voor reclamecampagnes?- IPM Advertising<\/title>\n<meta name=\"description\" content=\"Print of web: wat scoort het best voor reclamecampagnes?\" \/>\n<meta name=\"robots\" content=\"index, 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