{"id":7911,"date":"2022-01-21T15:20:11","date_gmt":"2022-01-21T14:20:11","guid":{"rendered":"https:\/\/ipmadvertising.wpengine.com\/digitale-transformatie-van-onze-advertentieafdeling-de-nieuwigheden-van-2022\/"},"modified":"2022-01-26T17:19:02","modified_gmt":"2022-01-26T16:19:02","slug":"digitale-transformatie-van-onze-advertentieafdeling-de-nieuwigheden-van-2022","status":"publish","type":"post","link":"https:\/\/ipmadvertising.be\/nl\/digitale-transformatie-van-onze-advertentieafdeling-de-nieuwigheden-van-2022\/","title":{"rendered":"Digitale transformatie van onze advertentieafdeling: de nieuwigheden van 2022"},"content":{"rendered":"\n

Wat zijn de huidige technologische innovaties en welke zijn in ontwikkeling op onze advertentieafdeling? In het laatste nummer van Media Marketing geven we het woord aan Fran\u00e7ois le Hodey, CEO van IPM Group, Natalia Sanchez, verantwoordelijke AdOperations, en Rapha\u00ebl Stuyck, Consultant Adtech en Data, \nen aan verantwoordelijken van IPM Advertising, om een tipje van de sluier te lichten. \n<\/p>\n\n

<\/p>\n\n

IPM Advertising is een sterk presterende digitale speler, die zich onderscheidt door de kwaliteit van de contacten (touchpoint) en de content<\/strong>. De lezers van IPM Group zijn kwalitatief hoogstaander en meer ge\u00ebngageerd dan die van de Global Players of van de grote technologiebedrijven, wat een echte meerwaarde betekent voor adverteerders.<\/p>\n\n

In de toekomst zullen heel wat projecten het licht zien. Video is een van de sterke doelstellingen voor 2022. Andere cruciale stap: de ontwikkeling van de verwachte cookieloze strategie. \n<\/p>\n\n

\u201cOnze strategie is duidelijk en we spreken liever over de schrapping van cookies van derden. Want het zal nog altijd mogelijk zijn om cookies op onze websites te plaatsen, maar geen cookies van derden\u201d, onderstreept Rapha\u00ebl Stuyck. Dat alles met naleving van de AVG en met respect voor de consument. \n<\/p>\n\n

Vanuit technisch oogpunt heeft de verandering van adserver het onlangs mogelijk gemaakt om de commerci\u00eble berichten beter te integreren in het redactiesysteem. <\/p>\n\n

Tot slot is een \u2018hyperlokale oplossing\u2019 in ontwikkeling, die gekoppeld zal worden aan de gedrukte versies van de mediamerken. IPM Advertising vertelt er binnenkort meer over. <\/p>\n\n

Dit interview was ook een gelegenheid om de nalatenschap van Henry Visart (de Operational Director van IPM Advertising die enkele maanden geleden overleed) in herinnering te brengen: hij gaf de aanzet tot de voornaamste digitale projecten die de komende maanden concreet vorm zullen krijgen.<\/p>\n\n

Link naar het artikel: MM – p.64<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Wat zijn de huidige technologische innovaties en welke zijn in ontwikkeling op onze advertentieafdeling? 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