{"id":7066,"date":"2021-08-17T10:42:50","date_gmt":"2021-08-17T08:42:50","guid":{"rendered":"https:\/\/ipmadvertising.wpengine.com\/?p=7066"},"modified":"2021-08-17T10:48:40","modified_gmt":"2021-08-17T08:48:40","slug":"ipm-advertising-diversifieert-de-digitale-formaten-met-justpremium-om-onze-doelgroepen-nog-beter-te-bereiken","status":"publish","type":"post","link":"https:\/\/ipmadvertising.be\/nl\/ipm-advertising-diversifieert-de-digitale-formaten-met-justpremium-om-onze-doelgroepen-nog-beter-te-bereiken\/","title":{"rendered":"IPM Advertising diversifieert de digitale formaten met JustPremium om onze doelgroepen nog beter te bereiken"},"content":{"rendered":"\n<p>Terwijl de sportieve zomer in volle gang was en onze sportredactie zijn XXL-potentieel inzette om hier in geuren en kleuren verslag over uit te brengen, heeft IPM Advertising zich ook dubbel geplooid om <strong>creatieve oplossingen op maat<\/strong> aan te reiken voor de adverteerders.<\/p>\n\n\n\n<p>Voorbeeld met de georkestreerde campagne \u201cAll Red Inside\u201d voor de lancering van het rode Jupiler-bier Euro 2021. Vier redactionele artikels hebben gediend als verankering voor deze Dh-campagne, die op drie verschillende manieren een boost kreeg via <a href=\"https:\/\/ipmadvertising.be\/trois-fois-plus-de-clics-avec-nos-campagnes-adyoulike\" target=\"_blank\" rel=\"noreferrer noopener\">AdYouLike<\/a>, internetinvoegsels en Facebook-posts. \u201c<em>Dankzij deze diversificatie kon een aantal muisklikken worden geregistreerd dat twee keer hoger lag dan de gebruikelijke \u201cbenchmark\u201d<\/em>\u201d, verklaart <strong>Virginie Claes<\/strong>, Agencies Market Account Executive bij IPM Advertising.<\/p>\n\n\n\n<p>Een andere adverteerder, BMW, heeft ter gelegenheid van het Europees kampioenschap voetbal kunnen genieten van de <strong>JustPremium-oplossing<\/strong>. Hierdoor konden speciale, meer gesofisticeerde formaten worden ge\u00efntegreerd, zoals video\u2019s die werden ge\u00efntegreerd in HPTO, Home Page Take-Over. \u201c<em>Deze inkleding van de site van La DH is een mooie creatieve oplossing die volledig kadert in een sportieve context, een van de sterke punten van onze redacties<\/em>,\u201d beklemtoont <strong>Sibylle de Mee\u00fbs<\/strong>, Head of Sales Agencies Market bij IPM Advertising.<\/p>\n\n\n\n<p>Deze twee voorbeelden tonen het vermogen van IPM Advertising aan om de digitale formaten te diversifi\u00ebren om onze doelgroepen nog beter te bereiken.<\/p>\n\n\n\n<p>JustPremium, dat is experimenteren met nieuwe innovatieve formaten om campagnes te sofisticeren en te versterken en tegelijkertijd ons te baseren op de striktheid en de kracht van onze premiumsites. Goed om weten: voor het volledige commerci\u00eble aanbod van minimaal \u20ac 18.000, doet IPM Advertising u momenteel de technische kosten cadeau (waarde \u20ac 1.500).<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Zin om onze creatieve formules \u201cJustPremium\u201d of andere formules te testen? &nbsp;Contacteer dan <a href=\"mailto:Info@IPMadvertising.be\" target=\"_blank\" rel=\"noreferrer noopener\">Info@IPMadvertising.be<\/a><\/p><\/blockquote>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Terwijl de sportieve zomer in volle gang was en onze sportredactie zijn XXL-potentieel inzette om hier in geuren en kleuren verslag over uit te brengen, heeft IPM Advertising zich ook dubbel geplooid om creatieve oplossingen op maat aan te reiken voor de adverteerders. Voorbeeld met de georkestreerde campagne \u201cAll Red Inside\u201d voor de lancering van [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":7026,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[112],"tags":[],"class_list":["post-7066","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geen-onderdeel-van-een-categorie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>JustPremium om onze doelgroepen nog beter te bereiken- IPM Advertising<\/title>\n<meta name=\"description\" content=\"IPM Advertising zich ook dubbel geplooid om creatieve oplossingen op maat aan te reiken voor de adverteerders.\" \/>\n<meta name=\"robots\" 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