{"id":6916,"date":"2021-06-29T11:46:39","date_gmt":"2021-06-29T09:46:39","guid":{"rendered":"https:\/\/ipmadvertising.wpengine.com\/?p=6916"},"modified":"2021-06-29T11:46:40","modified_gmt":"2021-06-29T09:46:40","slug":"ouvrir-une-parenthese-qui-fait-du-bien-de-eerste-bekendheidscampagne-voor-parismatch-be","status":"publish","type":"post","link":"https:\/\/ipmadvertising.be\/nl\/ouvrir-une-parenthese-qui-fait-du-bien-de-eerste-bekendheidscampagne-voor-parismatch-be\/","title":{"rendered":"\u2018Ouvrir une parenth\u00e8se qui fait du bien\u2019, de eerste bekendheidscampagne voor Parismatch.be"},"content":{"rendered":"\n

\u201cOnze website staat sinds 2017 online en is dus vrij recent, maar we hadden er nog nooit een bekendheidscampagne voor gevoerd\u201d<\/em>, zegt Laurent Depr\u00e9<\/strong>, redactiemanager van Parismatch.be.<\/p>\n\n\n\n

Met de hulp van het agentschap Secondfloor heeft het team hard gewerkt aan een campagne om de website meer naamsbekendheid te geven. Door te kiezen voor \u2018Ouvrir une parenth\u00e8se qui fait du bien\u2019 als titel van de campagne, willen we de website lijnrecht tegenover bronnen van beangstigend nieuws<\/strong> plaatsen. \u201cHet publiek werd de voorbije maanden overspoeld met vrij negatieve en stresserende berichtgeving. We hebben dus beslist om in te zetten op een positieve benadering rond onderwerpen als gastronomie, uitstapjes, cultuur, people …<\/em>\u201d, aldus Laurent.<\/p>\n\n\n\n

De websites van de groep zijn hoofdzakelijk zichtbaar op digitale media, maar ook op Facebook en Instagram. De campagne \u2018Ouvrir une parenth\u00e8se\u2019 wordt uitgerold in drie golven van telkens twee weken<\/strong>.<\/p>\n\n\n\n

De eerste golf loopt van 10 tot 24 juni en speelt in op drie thema\u2019s: de Rode Duivels met een video van Lukaku die viraal is gegaan, de \u2018gastrofanaten\u2019 \u00a0in het teken van de volledige heropening van de horeca, en de wereld van de series naar aanleiding van de start van Loki op het streamingplatform Disney+.<\/p>\n\n\n\n

Daarna volgt een tweede golf van 7 tot 21 juli en nog een derde begin september. Na de campagne zal Parismatch.be ongetwijfeld vooraan in het peloton staan in het segment van de magazines! Aan het eind van de zomer kloppen we nog eens bij Laurent aan voor een korte update.<\/p>\n\n\n\n

Zou u graag uw merk willen koppelen aan een website in volle groei? Neem contact op met\u00a0info@ipmadvertising.be<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cOnze website staat sinds 2017 online en is dus vrij recent, maar we hadden er nog nooit een bekendheidscampagne voor gevoerd\u201d, zegt Laurent Depr\u00e9, redactiemanager van Parismatch.be. Met de hulp van het agentschap Secondfloor heeft het team hard gewerkt aan een campagne om de website meer naamsbekendheid te geven. Door te kiezen voor \u2018Ouvrir une […]<\/p>\n","protected":false},"author":9,"featured_media":6886,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[112],"tags":[],"class_list":["post-6916","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geen-onderdeel-van-een-categorie"],"acf":[],"yoast_head":"\nde eerste bekendheidscampagne voor Parismatch.be- IPM Advertising<\/title>\n<meta name=\"description\" content=\"\u201cOnze website staat sinds 2017 online en is dus vrij recent, maar we hadden er nog nooit een bekendheidscampagne voor gevoerd\u201d\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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