{"id":6889,"date":"2021-06-29T09:37:08","date_gmt":"2021-06-29T07:37:08","guid":{"rendered":"https:\/\/ipmadvertising.wpengine.com\/?p=6889"},"modified":"2021-06-29T10:31:55","modified_gmt":"2021-06-29T08:31:55","slug":"de-gezichten-van-ipm-advertising-patricia-hupin-van-financien-tot-cultuur","status":"publish","type":"post","link":"https:\/\/ipmadvertising.be\/nl\/de-gezichten-van-ipm-advertising-patricia-hupin-van-financien-tot-cultuur\/","title":{"rendered":"De gezichten van IPM Advertising: Patricia Hupin, van financi\u00ebn tot cultuur"},"content":{"rendered":"\n<p>Patricia Hupin dacht maar twee maanden te blijven bij de commerci\u00eble dienst van de cultuurrubriek van La Libre Belgique. Vier jaar later is ze er nog altijd &#8230; en ze voelt zich daar heel goed! <em>\u201cIk heb me heel erg verdiept in dit nieuwe onderwerp, ten eerste door lid te worden van Le Cercle d\u2019Art Contemporain en gaandeweg kunstgalerijen te bezoeken en openbare verkopen bij te wonen, maar ook door allerlei liefhebbers van de kunstwereld te ontmoeten\u201d<\/em>, legt ze uit.<\/p>\n\n\n\n<p>Niets deed vermoeden dat Patricia affiniteit had met cultuur. Na haar opleiding economie aan de ICHEC Brussels Management School focuste ze zich aan de start van haar loopbaan op marketing en marktonderzoek. Begin jaren 2000 vervoegde ze IPM Group, waar ze zich toelegde op het onderwerp \u2018Financi\u00ebn\u2019. Ze richtte magazines op, zoals \u2018Patrimoine &amp; Succession\u2019 en \u2018Private Banking\u2019. Samen met Isabelle de Laminne, journaliste bij La Libre, bedacht ze ook een concept rond debatontbijten met een of meerdere partners en lezers van La Libre Belgique. <em>\u201cIk breng eigenlijk graag mensen samen\u201d<\/em>, aldus Patricia.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><u>Leve woensdag!<\/u><\/strong><\/h2>\n\n\n\n<p>Toen Patricia in 2017 op de commerci\u00eble dienst van de cultuurrubriek van La Libre begon, ging het om een vervanging. Uiteindelijk is ze er dus gebleven. De verschillende rubrieken zaten toen nog verspreid: boeken daar, bioscoop en theater ginder en kunst nog ergens anders. Tot alle onderwerpen in 2018 werden gebundeld in \u00e9\u00e9n bijlage in een gloednieuw jasje, \u2018Arts Libre\u2019, die uiteraard werd aangevuld met cultuurpagina\u2019s in de krant.<em> \u201cDeze bijlage op woensdag is een gigantisch succes bij de galerijen, openbare verkopen en alle culturele spelers!\u201d<\/em>, zegt Patricia enthousiast. [<a href=\"https:\/\/ipmadvertising.be\/nl\/arts-libre-toppers-en-floppers-in-de-cultuurwereld-op-woensdag\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ontdek Arts Libre<\/a>]<\/p>\n\n\n\n<p>Patricia is geboren en getogen in Binche, dat bekendstaat om zijn carnaval. Wanneer ze zich niet op het jaarlijkse carnavalsfeest aan het voorbereiden is, gaat ze graag naar de bioscoop of sporten, of ze organiseert een cultuuractiviteit voor haar club Inner Wheel of de vereniging \u2018Women &amp; Art\u2019 waarvan ze bestuurslid is. Bovendien is ze de trotse moeder van een fotografe die al meermaals in de prijzen viel en de gelukkige oma van Ella Jane, een geadopteerd meisje uit Marseille.<\/p>\n\n\n\n<p>Bedankt, Patricia, en nog heel veel succes!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Patricia Hupin dacht maar twee maanden te blijven bij de commerci\u00eble dienst van de cultuurrubriek van La Libre Belgique. Vier jaar later is ze er nog altijd &#8230; en ze voelt zich daar heel goed! \u201cIk heb me heel erg verdiept in dit nieuwe onderwerp, ten eerste door lid te worden van Le Cercle d\u2019Art [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":6835,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[112],"tags":[],"class_list":["post-6889","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geen-onderdeel-van-een-categorie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Patricia Hupin, van financi\u00ebn tot cultuur- IPM Advertising<\/title>\n<meta name=\"description\" content=\"Patricia Hupin dacht maar twee maanden te blijven bij de commerci\u00eble dienst van de cultuurrubriek van La Libre Belgique. 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