{"id":6790,"date":"2021-06-15T11:31:06","date_gmt":"2021-06-15T09:31:06","guid":{"rendered":"https:\/\/ipmadvertising.wpengine.com\/?p=6790"},"modified":"2021-06-15T11:31:43","modified_gmt":"2021-06-15T09:31:43","slug":"bussen-in-de-kleuren-van-logic-immo-be","status":"publish","type":"post","link":"https:\/\/ipmadvertising.be\/nl\/bussen-in-de-kleuren-van-logic-immo-be\/","title":{"rendered":"Bussen in de kleuren van Logic-Immo.be"},"content":{"rendered":"\n<p>Voor de lancering van de nieuwe Logic-Immo.be website hebben onze teams alles uit de kast gehaald om een <strong>grootschalige nationale multikanaalcampagne<\/strong> op te zetten.<\/p>\n\n\n\n<p>We wilden het gebied ook markeren met een fysieke aanwezigheid. Vandaar onze keuze om <strong>verschillende bussen <\/strong>te voorzien van de nieuwe Logic-Immo.be look. <em>\u201c<strong>Gedurende 13 maanden<\/strong> zullen acht bussen van de MIVB onder het logo Logic-Immo.be rijden. De routes van deze voertuigen zijn willekeurig, zodat een groot deel van het grondgebied van de stad en haar 400.000 dagelijkse pendelaars in contact zullen komen met de boodschap &#8216;\u2019Wij geven jouw projecten het mooiste dak\u2019\u201d<\/em>, verklaart <strong>Pascaline Goffin, Head of Marketing, Communication &amp; Events<\/strong> bij IPM Advertising.<\/p>\n\n\n\n<p>Wat is het voordeel? Het is een permanent medium dat het hele jaar door circuleert, wat <strong>zeer diverse contacten en herhaling<\/strong> aanmoedigt. Het is ook een manier om voetgangers, fietsers en automobilisten te bereiken.<\/p>\n\n\n\n<p>Maar men kan zich niet voorstellen dat dit medium alleen voorbijgangers in klanten kan veranderen. Dankzij IPM&#8217;s brede waaier aan media, konden we een impactvolle campagne opzetten om de nieuwe functies van Logic-Immo.be te communiceren. We werkten op een <strong>basis van multikanalen<\/strong>: print en web, sociale netwerken, mailings, nieuwsbrieven, blogs, displays en \u2018wobblers\u2019, editorial, referencing, campagnevisuals, enz. De 6 printedities van het magazine Logic-Immo.be, de magazines Courrier international, Moustique, T\u00e9l\u00e9 Pocket en Paris-Match, evenals de verschillende edities van L&#8217;Avenir, La Derni\u00e8re Heure en La Libre Belgique werden uiteraard gemobiliseerd. Er zijn uitgebreide partnerschappen aangegaan voor een grotere aanwezigheid op <strong>premiumsites in Vlaanderen<\/strong>, zoals Sporza.be, Showbizzsite.be, Beursduivel.be, Njam.tv, enz. Een <strong>tweede golf<\/strong> is gepland voor september. Deze nationale campagne toont het spectrum van vaardigheden aan die IPM Advertising beheerst en die kan steunen op de <strong>kracht van de groep<\/strong> en de specialistische kennis van <strong>digitale marketingstrategie<\/strong>. Deze knowhow staat uiteraard ter beschikking van de adverteerders die op het nationale grondgebied wensen te communiceren.<\/p>\n\n\n\n<p>Ge\u00efnteresseerd in onze oplossingen voor uw landelijke campagne? Neem contact op met info@ipmadvertising.be<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Voor de lancering van de nieuwe Logic-Immo.be website hebben onze teams alles uit de kast gehaald om een grootschalige nationale multikanaalcampagne op te zetten. We wilden het gebied ook markeren met een fysieke aanwezigheid. Vandaar onze keuze om verschillende bussen te voorzien van de nieuwe Logic-Immo.be look. \u201cGedurende 13 maanden zullen acht bussen van de [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":6767,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[112],"tags":[],"class_list":["post-6790","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geen-onderdeel-van-een-categorie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bussen in de kleuren van Logic-Immo.be - IPM Advertising<\/title>\n<meta name=\"description\" content=\"Voor de lancering van de nieuwe Logic-Immo.be website hebben onze teams alles uit de kast gehaald om een grootschalige nationale multikanaalcampagne op te zetten.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmadvertising.be\/nl\/bussen-in-de-kleuren-van-logic-immo-be\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bussen in de kleuren van Logic-Immo.be - IPM Advertising\" \/>\n<meta property=\"og:description\" content=\"Voor de lancering van de nieuwe Logic-Immo.be website hebben onze teams alles uit de kast gehaald om een grootschalige nationale multikanaalcampagne op te zetten.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmadvertising.be\/nl\/bussen-in-de-kleuren-van-logic-immo-be\/\" \/>\n<meta property=\"og:site_name\" content=\"IPM Advertising\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-15T09:31:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-15T09:31:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2021\/06\/LI.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1078\" \/>\n\t<meta property=\"og:image:height\" content=\"1077\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Apoline Lescot\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"Apoline Lescot\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ipmadvertising.be\/nl\/bussen-in-de-kleuren-van-logic-immo-be\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/ipmadvertising.be\/nl\/bussen-in-de-kleuren-van-logic-immo-be\/\"},\"author\":{\"name\":\"Apoline Lescot\",\"@id\":\"https:\/\/ipmadvertising.be\/nl\/#\/schema\/person\/b1b9e6efd10bb06555af917a7081b26d\"},\"headline\":\"Bussen in de kleuren van Logic-Immo.be\",\"datePublished\":\"2021-06-15T09:31:06+00:00\",\"dateModified\":\"2021-06-15T09:31:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ipmadvertising.be\/nl\/bussen-in-de-kleuren-van-logic-immo-be\/\"},\"wordCount\":338,\"image\":{\"@id\":\"https:\/\/ipmadvertising.be\/nl\/bussen-in-de-kleuren-van-logic-immo-be\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2021\/06\/LI.png\",\"articleSection\":[\"Geen onderdeel van een categorie\"],\"inLanguage\":\"nl-NL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ipmadvertising.be\/nl\/bussen-in-de-kleuren-van-logic-immo-be\/\",\"url\":\"https:\/\/ipmadvertising.be\/nl\/bussen-in-de-kleuren-van-logic-immo-be\/\",\"name\":\"Bussen in de kleuren van Logic-Immo.be - 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