{"id":4975,"date":"2021-03-08T18:02:08","date_gmt":"2021-03-08T17:02:08","guid":{"rendered":"https:\/\/ipmadvertising.wpengine.com\/?p=4975"},"modified":"2021-04-21T17:37:11","modified_gmt":"2021-04-21T15:37:11","slug":"wat-is-targeted-en-retargeted-adverteren","status":"publish","type":"post","link":"https:\/\/ipmadvertising.be\/nl\/wat-is-targeted-en-retargeted-adverteren\/","title":{"rendered":"Wat is \u2018targeted\u2019 en \u2018retargeted\u2019 adverteren?"},"content":{"rendered":"\n<p>In de wereld van digital marketing noemen we <strong>retargeted adverteren <\/strong>ook wel <strong>remarketing<\/strong>.&nbsp; Hierbij toont u gerichte advertenties aan de gebruikers van uw website of mobiele app.&nbsp; Met remarketing kunt u uw doelpubliek beter bereiken door u te richten op de internetgebruikers die eerder al interesse toonden in uw producten of diensten.<\/p>\n\n\n\n<p>Met zo\u2019n campagne kunt u bovendien op verschillende doelen mikken: uw verkoop verhogen, uw online zichtbaarheid vergroten, meer naamsbekendheid cre\u00ebren op internet of het aantal leads verhogen als u bijvoorbeeld een B2B-bedrijf bent.&nbsp;<\/p>\n\n\n\n<p>Dit biedt heel wat voordelen om uw advertentiekosten te optimaliseren en uw return on investment te boosten.<\/p>\n\n\n\n<p>Gericht adverteren (<strong><em>targeting<\/em><\/strong>) bestaat al even lang als het verkopen zelf. Maar de digitale technologie heeft deze praktijk nieuw leven ingeblazen. Zo is een 100% nauwkeurige en exhaustieve meting van de resultaten mogelijk. <em>\u201cTargeting kan op om het even welk datapunt\u201d<\/em>, verduidelijkt Raphael Stuyck, digital marketeer voor IPM Advertising.<\/p>\n\n\n\n<p>Zo kunnen we de <strong>gegevens in twee categorie\u00ebn onderverdelen<\/strong>. Eerste categorie: targeting op basis van de <strong>inhoud. <\/strong>De ene lezer bladert door naar de sportartikels, de andere lezer bezoekt elke dag de rubriek Cultuur&nbsp;enz. Tweede categorie: targeting op basis van de <strong>internetgebruiker<\/strong>. Zijn woonplaats, het gebruikte apparaat (pc, tablet, smartphone), de uren waarop hij online is enz.<\/p>\n\n\n\n<p>Op basis van al deze gegevens kunt u kiezen voor een <strong>positieve targeting<\/strong> (bv. u stelt uw website zo in dat er enkel een boodschap verschijnt voor de bezoekers die in een bepaalde provincie wonen) of voor een <strong>negatieve targeting<\/strong> (bv. alle bezoekers krijgen die boodschap, TENZIJ ze in die bepaalde provincie wonen).<\/p>\n\n\n\n<p><strong>En wat met retargeting?<\/strong> <em>\u201cIn de praktijk komt retargeting overeen met targeting, maar er is wel een conceptueel verschil! Retargeting betekent een boodschap weergeven wanneer een actie eerder wel of niet werd gedaan\u201d<\/em>, legt Raphael Stuyck uit.<\/p>\n\n\n\n<p>We kennen allemaal wel voorbeelden van \u2018agressieve\u2019 retargeting. Toen ik een hotel in Barcelona had gezocht, werd ik overstelpt met advertenties en berichten over Cataloni\u00eb&nbsp;\u2026 <em>\u201cZo\u2019n aanpak is bijzonder basic, en werkt volgens mij eerder tegen u!\u201d, besluit Raphael. \u201cBij IPM steken we veel energie en tijd in een niet-intrusieve aanpak, die zich strikt baseert op de toestemming van onze lezers, uiteraard conform de AVG.\u201d<\/em><em><\/em><\/p>\n\n\n\n<p>Met deze technieken kunnen we <strong>\u2018mandjes\u2019 van lezers cre\u00ebren <\/strong>en deze voorstellen aan onze adverteerders. Voorbeeld: een adverteerder uit de financi\u00eble sector is ge\u00efnteresseerd in het mandje met alle internetgebruikers die systematisch minstens 5 keer per week La Libre Eco bezoeken&nbsp;\u2026 Deze mensen zullen dan ook echt ge\u00efnteresseerd zijn in de weergegeven boodschap, want deze komt overeen met hun natuurlijke habitat!<\/p>\n\n\n\n<p>Zo kunnen we van alles \u2018mandjes\u2019 maken voor quasi elke gelegenheid. Het is een zeer creatieve job met direct meetbare resultaten.<\/p>\n\n\n\n<p>Benieuwd naar alle mogelijkheden van gericht adverteren? Neem contact op met <a href=\"https:\/\/ipmadvertising.be\/nl\/team\/henry-visart\/\" target=\"_blank\" rel=\"noreferrer noopener\">Henry Visart <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In de wereld van digital marketing noemen we retargeted adverteren ook wel remarketing.&nbsp; Hierbij toont u gerichte advertenties aan de gebruikers van uw website of mobiele app.&nbsp; Met remarketing kunt u uw doelpubliek beter bereiken door u te richten op de internetgebruikers die eerder al interesse toonden in uw producten of diensten. Met zo\u2019n campagne [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":4960,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[112],"tags":[],"class_list":["post-4975","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geen-onderdeel-van-een-categorie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Wat is \u2018targeted\u2019 en \u2018retargeted\u2019 adverteren? - IPM Advertising<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmadvertising.be\/nl\/wat-is-targeted-en-retargeted-adverteren\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wat is \u2018targeted\u2019 en \u2018retargeted\u2019 adverteren? - IPM Advertising\" \/>\n<meta property=\"og:description\" content=\"In de wereld van digital marketing noemen we retargeted adverteren ook wel remarketing.&nbsp; Hierbij toont u gerichte advertenties aan de gebruikers van uw website of mobiele app.&nbsp; Met remarketing kunt u uw doelpubliek beter bereiken door u te richten op de internetgebruikers die eerder al interesse toonden in uw producten of diensten. Met zo\u2019n campagne [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmadvertising.be\/nl\/wat-is-targeted-en-retargeted-adverteren\/\" \/>\n<meta property=\"og:site_name\" content=\"IPM Advertising\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-08T17:02:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-21T15:37:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2021\/03\/targeting-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1281\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Apoline Lescot\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"Apoline Lescot\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ipmadvertising.be\/nl\/wat-is-targeted-en-retargeted-adverteren\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/ipmadvertising.be\/nl\/wat-is-targeted-en-retargeted-adverteren\/\"},\"author\":{\"name\":\"Apoline Lescot\",\"@id\":\"https:\/\/ipmadvertising.be\/nl\/#\/schema\/person\/b1b9e6efd10bb06555af917a7081b26d\"},\"headline\":\"Wat is \u2018targeted\u2019 en \u2018retargeted\u2019 adverteren?\",\"datePublished\":\"2021-03-08T17:02:08+00:00\",\"dateModified\":\"2021-04-21T15:37:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ipmadvertising.be\/nl\/wat-is-targeted-en-retargeted-adverteren\/\"},\"wordCount\":478,\"image\":{\"@id\":\"https:\/\/ipmadvertising.be\/nl\/wat-is-targeted-en-retargeted-adverteren\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2021\/03\/targeting-1.jpg\",\"articleSection\":[\"Geen onderdeel van een categorie\"],\"inLanguage\":\"nl-NL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ipmadvertising.be\/nl\/wat-is-targeted-en-retargeted-adverteren\/\",\"url\":\"https:\/\/ipmadvertising.be\/nl\/wat-is-targeted-en-retargeted-adverteren\/\",\"name\":\"Wat is \u2018targeted\u2019 en \u2018retargeted\u2019 adverteren? - IPM Advertising\",\"isPartOf\":{\"@id\":\"https:\/\/ipmadvertising.be\/nl\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ipmadvertising.be\/nl\/wat-is-targeted-en-retargeted-adverteren\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ipmadvertising.be\/nl\/wat-is-targeted-en-retargeted-adverteren\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2021\/03\/targeting-1.jpg\",\"datePublished\":\"2021-03-08T17:02:08+00:00\",\"dateModified\":\"2021-04-21T15:37:11+00:00\",\"author\":{\"@id\":\"https:\/\/ipmadvertising.be\/nl\/#\/schema\/person\/b1b9e6efd10bb06555af917a7081b26d\"},\"breadcrumb\":{\"@id\":\"https:\/\/ipmadvertising.be\/nl\/wat-is-targeted-en-retargeted-adverteren\/#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ipmadvertising.be\/nl\/wat-is-targeted-en-retargeted-adverteren\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\/\/ipmadvertising.be\/nl\/wat-is-targeted-en-retargeted-adverteren\/#primaryimage\",\"url\":\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2021\/03\/targeting-1.jpg\",\"contentUrl\":\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2021\/03\/targeting-1.jpg\",\"width\":1920,\"height\":1281},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ipmadvertising.be\/nl\/wat-is-targeted-en-retargeted-adverteren\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/ipmadvertising.be\/nl\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Wat is \u2018targeted\u2019 en \u2018retargeted\u2019 adverteren?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ipmadvertising.be\/nl\/#website\",\"url\":\"https:\/\/ipmadvertising.be\/nl\/\",\"name\":\"IPM Advertising\",\"description\":\"Media &amp; Marketing Factory\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ipmadvertising.be\/nl\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"nl-NL\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/ipmadvertising.be\/nl\/#\/schema\/person\/b1b9e6efd10bb06555af917a7081b26d\",\"name\":\"Apoline Lescot\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/dd3760c9a63b3a1580f0d8fe168c968289a343184ea208c67a46341d9f9c8cb1?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/dd3760c9a63b3a1580f0d8fe168c968289a343184ea208c67a46341d9f9c8cb1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/dd3760c9a63b3a1580f0d8fe168c968289a343184ea208c67a46341d9f9c8cb1?s=96&d=mm&r=g\",\"caption\":\"Apoline Lescot\"},\"url\":\"https:\/\/ipmadvertising.be\/nl\/author\/apoline\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Wat is \u2018targeted\u2019 en \u2018retargeted\u2019 adverteren? - IPM Advertising","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmadvertising.be\/nl\/wat-is-targeted-en-retargeted-adverteren\/","og_locale":"nl_NL","og_type":"article","og_title":"Wat is \u2018targeted\u2019 en \u2018retargeted\u2019 adverteren? - IPM Advertising","og_description":"In de wereld van digital marketing noemen we retargeted adverteren ook wel remarketing.&nbsp; Hierbij toont u gerichte advertenties aan de gebruikers van uw website of mobiele app.&nbsp; Met remarketing kunt u uw doelpubliek beter bereiken door u te richten op de internetgebruikers die eerder al interesse toonden in uw producten of diensten. Met zo\u2019n campagne [&hellip;]","og_url":"https:\/\/ipmadvertising.be\/nl\/wat-is-targeted-en-retargeted-adverteren\/","og_site_name":"IPM Advertising","article_published_time":"2021-03-08T17:02:08+00:00","article_modified_time":"2021-04-21T15:37:11+00:00","og_image":[{"width":1920,"height":1281,"url":"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2021\/03\/targeting-1.jpg","type":"image\/jpeg"}],"author":"Apoline Lescot","twitter_card":"summary_large_image","twitter_misc":{"Geschreven door":"Apoline Lescot","Geschatte leestijd":"3 minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmadvertising.be\/nl\/wat-is-targeted-en-retargeted-adverteren\/#article","isPartOf":{"@id":"https:\/\/ipmadvertising.be\/nl\/wat-is-targeted-en-retargeted-adverteren\/"},"author":{"name":"Apoline Lescot","@id":"https:\/\/ipmadvertising.be\/nl\/#\/schema\/person\/b1b9e6efd10bb06555af917a7081b26d"},"headline":"Wat is \u2018targeted\u2019 en \u2018retargeted\u2019 adverteren?","datePublished":"2021-03-08T17:02:08+00:00","dateModified":"2021-04-21T15:37:11+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmadvertising.be\/nl\/wat-is-targeted-en-retargeted-adverteren\/"},"wordCount":478,"image":{"@id":"https:\/\/ipmadvertising.be\/nl\/wat-is-targeted-en-retargeted-adverteren\/#primaryimage"},"thumbnailUrl":"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2021\/03\/targeting-1.jpg","articleSection":["Geen onderdeel van een categorie"],"inLanguage":"nl-NL"},{"@type":"WebPage","@id":"https:\/\/ipmadvertising.be\/nl\/wat-is-targeted-en-retargeted-adverteren\/","url":"https:\/\/ipmadvertising.be\/nl\/wat-is-targeted-en-retargeted-adverteren\/","name":"Wat is \u2018targeted\u2019 en \u2018retargeted\u2019 adverteren? - IPM Advertising","isPartOf":{"@id":"https:\/\/ipmadvertising.be\/nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmadvertising.be\/nl\/wat-is-targeted-en-retargeted-adverteren\/#primaryimage"},"image":{"@id":"https:\/\/ipmadvertising.be\/nl\/wat-is-targeted-en-retargeted-adverteren\/#primaryimage"},"thumbnailUrl":"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2021\/03\/targeting-1.jpg","datePublished":"2021-03-08T17:02:08+00:00","dateModified":"2021-04-21T15:37:11+00:00","author":{"@id":"https:\/\/ipmadvertising.be\/nl\/#\/schema\/person\/b1b9e6efd10bb06555af917a7081b26d"},"breadcrumb":{"@id":"https:\/\/ipmadvertising.be\/nl\/wat-is-targeted-en-retargeted-adverteren\/#breadcrumb"},"inLanguage":"nl-NL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmadvertising.be\/nl\/wat-is-targeted-en-retargeted-adverteren\/"]}]},{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/ipmadvertising.be\/nl\/wat-is-targeted-en-retargeted-adverteren\/#primaryimage","url":"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2021\/03\/targeting-1.jpg","contentUrl":"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2021\/03\/targeting-1.jpg","width":1920,"height":1281},{"@type":"BreadcrumbList","@id":"https:\/\/ipmadvertising.be\/nl\/wat-is-targeted-en-retargeted-adverteren\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/ipmadvertising.be\/nl\/"},{"@type":"ListItem","position":2,"name":"Wat is \u2018targeted\u2019 en \u2018retargeted\u2019 adverteren?"}]},{"@type":"WebSite","@id":"https:\/\/ipmadvertising.be\/nl\/#website","url":"https:\/\/ipmadvertising.be\/nl\/","name":"IPM Advertising","description":"Media &amp; Marketing Factory","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmadvertising.be\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"nl-NL"},{"@type":"Person","@id":"https:\/\/ipmadvertising.be\/nl\/#\/schema\/person\/b1b9e6efd10bb06555af917a7081b26d","name":"Apoline Lescot","image":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/secure.gravatar.com\/avatar\/dd3760c9a63b3a1580f0d8fe168c968289a343184ea208c67a46341d9f9c8cb1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/dd3760c9a63b3a1580f0d8fe168c968289a343184ea208c67a46341d9f9c8cb1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/dd3760c9a63b3a1580f0d8fe168c968289a343184ea208c67a46341d9f9c8cb1?s=96&d=mm&r=g","caption":"Apoline Lescot"},"url":"https:\/\/ipmadvertising.be\/nl\/author\/apoline\/"}]}},"_links":{"self":[{"href":"https:\/\/ipmadvertising.be\/nl\/wp-json\/wp\/v2\/posts\/4975","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmadvertising.be\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmadvertising.be\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmadvertising.be\/nl\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmadvertising.be\/nl\/wp-json\/wp\/v2\/comments?post=4975"}],"version-history":[{"count":0,"href":"https:\/\/ipmadvertising.be\/nl\/wp-json\/wp\/v2\/posts\/4975\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmadvertising.be\/nl\/wp-json\/wp\/v2\/media\/4960"}],"wp:attachment":[{"href":"https:\/\/ipmadvertising.be\/nl\/wp-json\/wp\/v2\/media?parent=4975"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmadvertising.be\/nl\/wp-json\/wp\/v2\/categories?post=4975"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmadvertising.be\/nl\/wp-json\/wp\/v2\/tags?post=4975"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}