{"id":4590,"date":"2021-02-12T09:00:07","date_gmt":"2021-02-12T08:00:07","guid":{"rendered":"https:\/\/ipmadvertising.wpengine.com\/het-media-agentschap-van-de-toekomst-welke-modellen\/"},"modified":"2021-02-22T16:05:57","modified_gmt":"2021-02-22T15:05:57","slug":"het-media-agentschap-van-de-toekomst-welke-modellen","status":"publish","type":"post","link":"https:\/\/ipmadvertising.be\/nl\/het-media-agentschap-van-de-toekomst-welke-modellen\/","title":{"rendered":"Het media-agentschap van de toekomst: welke modellen?"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Reclamemarkt<\/h2>\n\n<p>Al jaren blijft men maar herhalen dat de reclamemarkt op een keerpunt staat. Er wordt gezegd dat de spelregels veranderen, dat de verwachtingen van de adverteerders evolueren volgens die van de consumenten, dat de agentschappen zich moeten aanpassen om te overleven&#8230; En meer bepaald over de mengelmoes van agentschappen wordt dan verwezen naar de uitdagingen i.v.m. de automatisering, de internationalisering, het probleem om nieuwe profielen aan te werven, de concurrentie van consultants en tech, en een bedrijfsmodel dat grotendeels gebaseerd blijft op het volume verkopen.<\/p>\n\n<p>Al deze onderwerpen bespreken wij zonder taboes met de vicevoorzitter en de voorzitter van de UMA, Sylvie Irzi (IPG Mediabrands) en Fran\u00e7ois Chaudoir (Space), en met Thierry Brynaert (Wavemaker).<\/p>\n\n<p>Naast een verslag in de twee edities van ons tijdschrift van juni zal tijdens dit Webinar ook een dossier worden behandeld dat binnenkort verschijnt in La Libre Eco, de economische bijlage van La Libre Belgique.<\/p>\n\n<p>MediaMarketing<\/p>\n\n<p><p><em>Video van de Webinar te vinden in het artikel van MM:<\/em><br\/><a href=\"https:\/\/www.mm.be\/news-fr-46662-webinar-quels-modeles-pour-l-agence-media-du-futur\">https:\/\/www.mm.be\/news-fr-46662-webinar-quels-modeles-pour-l-agence-media-du-futur<\/a><\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In samenwerking met IPM Advertising heeft MM enkele dagen geleden een Webinar georganiseerd over de uitdagingen waarvoor de media-agentschappen staan.<\/p>\n","protected":false},"author":1,"featured_media":4592,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[202],"tags":[],"class_list":["post-4590","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-nl"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Het media-agentschap van de toekomst: welke modellen? - IPM Advertising<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmadvertising.be\/nl\/het-media-agentschap-van-de-toekomst-welke-modellen\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Het media-agentschap van de toekomst: welke modellen? - IPM Advertising\" \/>\n<meta property=\"og:description\" content=\"In samenwerking met IPM Advertising heeft MM enkele dagen geleden een Webinar georganiseerd over de uitdagingen waarvoor de media-agentschappen staan.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmadvertising.be\/nl\/het-media-agentschap-van-de-toekomst-welke-modellen\/\" \/>\n<meta property=\"og:site_name\" content=\"IPM Advertising\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-12T08:00:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-02-22T15:05:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2020\/07\/rahul-chakraborty-xsGxhtAsfSA-unsplash-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"2560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ipmadvertising.be\/nl\/het-media-agentschap-van-de-toekomst-welke-modellen\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/ipmadvertising.be\/nl\/het-media-agentschap-van-de-toekomst-welke-modellen\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Het media-agentschap van de toekomst: welke modellen?\",\"datePublished\":\"2021-02-12T08:00:07+00:00\",\"dateModified\":\"2021-02-22T15:05:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ipmadvertising.be\/nl\/het-media-agentschap-van-de-toekomst-welke-modellen\/\"},\"wordCount\":178,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/ipmadvertising.be\/nl\/het-media-agentschap-van-de-toekomst-welke-modellen\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2020\/07\/rahul-chakraborty-xsGxhtAsfSA-unsplash-scaled.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/ipmadvertising.be\/nl\/het-media-agentschap-van-de-toekomst-welke-modellen\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ipmadvertising.be\/nl\/het-media-agentschap-van-de-toekomst-welke-modellen\/\",\"url\":\"https:\/\/ipmadvertising.be\/nl\/het-media-agentschap-van-de-toekomst-welke-modellen\/\",\"name\":\"Het media-agentschap van de toekomst: welke modellen? - IPM Advertising\",\"isPartOf\":{\"@id\":\"https:\/\/ipmadvertising.be\/nl\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ipmadvertising.be\/nl\/het-media-agentschap-van-de-toekomst-welke-modellen\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ipmadvertising.be\/nl\/het-media-agentschap-van-de-toekomst-welke-modellen\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2020\/07\/rahul-chakraborty-xsGxhtAsfSA-unsplash-scaled.jpg\",\"datePublished\":\"2021-02-12T08:00:07+00:00\",\"dateModified\":\"2021-02-22T15:05:57+00:00\",\"author\":{\"@id\":\"\"},\"breadcrumb\":{\"@id\":\"https:\/\/ipmadvertising.be\/nl\/het-media-agentschap-van-de-toekomst-welke-modellen\/#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ipmadvertising.be\/nl\/het-media-agentschap-van-de-toekomst-welke-modellen\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\/\/ipmadvertising.be\/nl\/het-media-agentschap-van-de-toekomst-welke-modellen\/#primaryimage\",\"url\":\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2020\/07\/rahul-chakraborty-xsGxhtAsfSA-unsplash-scaled.jpg\",\"contentUrl\":\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2020\/07\/rahul-chakraborty-xsGxhtAsfSA-unsplash-scaled.jpg\",\"width\":2560,\"height\":2560},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ipmadvertising.be\/nl\/het-media-agentschap-van-de-toekomst-welke-modellen\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/ipmadvertising.be\/nl\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Het media-agentschap van de toekomst: welke modellen?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ipmadvertising.be\/nl\/#website\",\"url\":\"https:\/\/ipmadvertising.be\/nl\/\",\"name\":\"IPM Advertising\",\"description\":\"Media &amp; Marketing Factory\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ipmadvertising.be\/nl\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"nl-NL\"},{\"@type\":\"Person\",\"@id\":\"\",\"url\":\"https:\/\/ipmadvertising.be\/nl\/author\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Het media-agentschap van de toekomst: welke modellen? - IPM Advertising","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmadvertising.be\/nl\/het-media-agentschap-van-de-toekomst-welke-modellen\/","og_locale":"nl_NL","og_type":"article","og_title":"Het media-agentschap van de toekomst: welke modellen? - IPM Advertising","og_description":"In samenwerking met IPM Advertising heeft MM enkele dagen geleden een Webinar georganiseerd over de uitdagingen waarvoor de media-agentschappen staan.","og_url":"https:\/\/ipmadvertising.be\/nl\/het-media-agentschap-van-de-toekomst-welke-modellen\/","og_site_name":"IPM Advertising","article_published_time":"2021-02-12T08:00:07+00:00","article_modified_time":"2021-02-22T15:05:57+00:00","og_image":[{"width":2560,"height":2560,"url":"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2020\/07\/rahul-chakraborty-xsGxhtAsfSA-unsplash-scaled.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Geschreven door":"","Geschatte leestijd":"1 minuut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmadvertising.be\/nl\/het-media-agentschap-van-de-toekomst-welke-modellen\/#article","isPartOf":{"@id":"https:\/\/ipmadvertising.be\/nl\/het-media-agentschap-van-de-toekomst-welke-modellen\/"},"author":{"name":"","@id":""},"headline":"Het media-agentschap van de toekomst: welke modellen?","datePublished":"2021-02-12T08:00:07+00:00","dateModified":"2021-02-22T15:05:57+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmadvertising.be\/nl\/het-media-agentschap-van-de-toekomst-welke-modellen\/"},"wordCount":178,"commentCount":0,"image":{"@id":"https:\/\/ipmadvertising.be\/nl\/het-media-agentschap-van-de-toekomst-welke-modellen\/#primaryimage"},"thumbnailUrl":"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2020\/07\/rahul-chakraborty-xsGxhtAsfSA-unsplash-scaled.jpg","articleSection":["News"],"inLanguage":"nl-NL","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/ipmadvertising.be\/nl\/het-media-agentschap-van-de-toekomst-welke-modellen\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/ipmadvertising.be\/nl\/het-media-agentschap-van-de-toekomst-welke-modellen\/","url":"https:\/\/ipmadvertising.be\/nl\/het-media-agentschap-van-de-toekomst-welke-modellen\/","name":"Het media-agentschap van de toekomst: welke modellen? - IPM Advertising","isPartOf":{"@id":"https:\/\/ipmadvertising.be\/nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmadvertising.be\/nl\/het-media-agentschap-van-de-toekomst-welke-modellen\/#primaryimage"},"image":{"@id":"https:\/\/ipmadvertising.be\/nl\/het-media-agentschap-van-de-toekomst-welke-modellen\/#primaryimage"},"thumbnailUrl":"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2020\/07\/rahul-chakraborty-xsGxhtAsfSA-unsplash-scaled.jpg","datePublished":"2021-02-12T08:00:07+00:00","dateModified":"2021-02-22T15:05:57+00:00","author":{"@id":""},"breadcrumb":{"@id":"https:\/\/ipmadvertising.be\/nl\/het-media-agentschap-van-de-toekomst-welke-modellen\/#breadcrumb"},"inLanguage":"nl-NL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmadvertising.be\/nl\/het-media-agentschap-van-de-toekomst-welke-modellen\/"]}]},{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/ipmadvertising.be\/nl\/het-media-agentschap-van-de-toekomst-welke-modellen\/#primaryimage","url":"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2020\/07\/rahul-chakraborty-xsGxhtAsfSA-unsplash-scaled.jpg","contentUrl":"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2020\/07\/rahul-chakraborty-xsGxhtAsfSA-unsplash-scaled.jpg","width":2560,"height":2560},{"@type":"BreadcrumbList","@id":"https:\/\/ipmadvertising.be\/nl\/het-media-agentschap-van-de-toekomst-welke-modellen\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/ipmadvertising.be\/nl\/"},{"@type":"ListItem","position":2,"name":"Het media-agentschap van de toekomst: welke modellen?"}]},{"@type":"WebSite","@id":"https:\/\/ipmadvertising.be\/nl\/#website","url":"https:\/\/ipmadvertising.be\/nl\/","name":"IPM Advertising","description":"Media &amp; Marketing Factory","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmadvertising.be\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"nl-NL"},{"@type":"Person","@id":"","url":"https:\/\/ipmadvertising.be\/nl\/author\/"}]}},"_links":{"self":[{"href":"https:\/\/ipmadvertising.be\/nl\/wp-json\/wp\/v2\/posts\/4590","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmadvertising.be\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmadvertising.be\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmadvertising.be\/nl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmadvertising.be\/nl\/wp-json\/wp\/v2\/comments?post=4590"}],"version-history":[{"count":0,"href":"https:\/\/ipmadvertising.be\/nl\/wp-json\/wp\/v2\/posts\/4590\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmadvertising.be\/nl\/wp-json\/wp\/v2\/media\/4592"}],"wp:attachment":[{"href":"https:\/\/ipmadvertising.be\/nl\/wp-json\/wp\/v2\/media?parent=4590"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmadvertising.be\/nl\/wp-json\/wp\/v2\/categories?post=4590"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmadvertising.be\/nl\/wp-json\/wp\/v2\/tags?post=4590"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}