{"id":4495,"date":"2021-02-22T15:00:41","date_gmt":"2021-02-22T14:00:41","guid":{"rendered":"https:\/\/ipmadvertising.wpengine.com\/de-nieuwe-regionale-reclameafdeling-van-de-ipm-group-is-geboren\/"},"modified":"2021-02-22T16:01:22","modified_gmt":"2021-02-22T15:01:22","slug":"de-nieuwe-regionale-reclameafdeling-van-de-ipm-group-is-geboren","status":"publish","type":"post","link":"https:\/\/ipmadvertising.be\/nl\/de-nieuwe-regionale-reclameafdeling-van-de-ipm-group-is-geboren\/","title":{"rendered":"De nieuwe regionale reclameafdeling van de IPM Group is geboren"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"263\" src=\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2021\/01\/PUB-RMR-digital-01-2021-1-1024x263.gif\" alt=\"\" class=\"wp-image-3166\" srcset=\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2021\/01\/PUB-RMR-digital-01-2021-1-1024x263.gif 1024w, https:\/\/ipmadvertising.be\/wp-content\/uploads\/2021\/01\/PUB-RMR-digital-01-2021-1-980x252.gif 980w, https:\/\/ipmadvertising.be\/wp-content\/uploads\/2021\/01\/PUB-RMR-digital-01-2021-1-480x123.gif 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><figcaption>R\u00e9gie des M\u00e9dias R\u00e9gionaux.be #boostevosactivit\u00e9s<\/figcaption><\/figure>\n\n\n\n<p>Op 22 december laatstleden ontving de IPM Group groen licht van het college van de Belgische Mededingingsautoriteit (BMA) voor de overname van de krant L\u2019Avenir en het bedrijf L\u2019Avenir Hebdo SA, uitgever van de tijdschriften Moustique en T\u00e9l\u00e9 Pocket. Nu een nieuw tijdperk begint, wordt een ander be\u00ebindigd: de reclameafdeling L\u2019Avenir Advertising, filiaal van Nethys, en het gratis tijdschrift Proximag hebben op 31 december 2020 de deuren gesloten.<\/p>\n\n\n\n<p>Deze twee belangrijke evenementen van het einde van 2020 markeren de geboorte van de <strong>R\u00e9gie des M\u00e9dias R\u00e9gionaux.be<\/strong> getekend Editions de L\u2019Avenir Presse, filiaal van de IPM Group.<\/p>\n\n\n\n<p><strong>Een grote portefeuille producten, digitale kracht en toegankelijkheid.<\/strong><\/p>\n\n\n\n<p>Deze nieuwe lokale reclameafdeling biedt de Waalse en Brusselse adverteerders lokale reclameproducten en -diensten in de belangrijkste media L\u2019Avenir, DH\/Les Sports +, La Libre Belgique, Moustique, Paris Match en in T\u00e9l\u00e9 Pocket en de JDE. De nieuwe afdeling verenigt zo de nieuws van topkwaliteit, noodzakelijk, complementair, lokaal uitgegeven als drukwerk maar ook digitaal.&nbsp;<\/p>\n\n\n\n<p>De<strong> R\u00e9gie des M\u00e9dias R\u00e9gionaux.be<\/strong> heeft het voordeel van de digitale kracht van de nationale afdeling van IPM, Media &amp;amp; Marketing Factory. Het grootste deel van de nationale digitale producten is namelijk ook toegankelijk voor de lokale adverteerders. Zo krijgen de ondernemers en de agentschappen een groot samengevoegd lezerspubliek dat gesegmenteerd kan worden in geloofwaardige redactionele context met geogelokaliseerde diensten, met rijke gegevens, video, content marketing &#8230; met een optimale zichtbaarheid in hun klantenzone en een performante beleggingsopbrengst.<\/p>\n\n\n\n<p>Het fabrieksmerk van de nieuwe afdeling is de toegankelijkheid zowel op het niveau van de persoonlijke relatie van tientallen regionale mediaconsultants met hun klanten, als op het niveau van effici\u00ebnte oplossingen, aangepast aan de re\u00eble behoeften van de lokale markt.<\/p>\n\n\n\n<p><strong>Met de R\u00e9gie des M\u00e9dias R\u00e9gionaux.be, profileert de IPM Group zich als leader op de regionale Belgische Franstalige reclamemarkt.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"874\" height=\"121\" src=\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2021\/01\/Lecteurs-RMR.be_-1.jpg\" alt=\"\" class=\"wp-image-4497\" srcset=\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2021\/01\/Lecteurs-RMR.be_-1.jpg 874w, https:\/\/ipmadvertising.be\/wp-content\/uploads\/2021\/01\/Lecteurs-RMR.be_-1-480x66.jpg 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 874px, 100vw\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.regiedesmediasregionaux.be\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.regiedesmediasregionaux.be\/<\/a><\/p>\n\n\n\n<p>Contact presse: Emmanuelle Michel &#8211; emmanuelle.michel@lavenir.net &#8211; +32 (0)476 87 48 65<\/p>\n\n\n\n<p class=\"has-text-align-right\">* CIM Presse 2019-2020 P+D 12+<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Op 22 december laatstleden ontving de IPM Group groen licht van het college van de Belgische Mededingingsautoriteit (BMA) voor de overname van de krant L\u2019Avenir en het bedrijf L\u2019Avenir Hebdo SA, uitgever van de tijdschriften Moustique en T\u00e9l\u00e9 Pocket. Nu een nieuw tijdperk begint, wordt een ander be\u00ebindigd: de reclameafdeling L\u2019Avenir Advertising, filiaal van Nethys, [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":4432,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[202],"tags":[],"class_list":["post-4495","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-nl"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>De nieuwe regionale reclameafdeling van de IPM Group is geboren - IPM Advertising<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmadvertising.be\/nl\/de-nieuwe-regionale-reclameafdeling-van-de-ipm-group-is-geboren\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"De nieuwe regionale reclameafdeling van de IPM Group is geboren - IPM Advertising\" \/>\n<meta property=\"og:description\" content=\"Op 22 december laatstleden ontving de IPM Group groen licht van het college van de Belgische Mededingingsautoriteit (BMA) voor de overname van de krant L\u2019Avenir en het bedrijf L\u2019Avenir Hebdo SA, uitgever van de tijdschriften Moustique en T\u00e9l\u00e9 Pocket. 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