{"id":17649,"date":"2026-10-06T10:35:02","date_gmt":"2026-10-06T08:35:02","guid":{"rendered":"https:\/\/ipmadvertising.be\/brussels-motor-show-2027-een-compleet-media-aanbod-om-toekomstige-autokopers-te-bereiken\/"},"modified":"2026-10-06T10:35:03","modified_gmt":"2026-10-06T08:35:03","slug":"brussels-motor-show-2027-een-compleet-media-aanbod-om-toekomstige-autokopers-te-bereiken","status":"publish","type":"post","link":"https:\/\/ipmadvertising.be\/nl\/brussels-motor-show-2027-een-compleet-media-aanbod-om-toekomstige-autokopers-te-bereiken\/","title":{"rendered":"Brussels Motor Show 2027: een compleet media-aanbod om toekomstige autokopers te bereiken"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><p>Van <strong>8 tot en met 17 januari 2027<\/strong> maakt de Brussels Motor Show van Brussels Expo een van de belangrijkste afspraken van het autojaar. Met bijna <strong>340.000 bezoekers in 2026<\/strong>, meer dan <strong>100 exposanten<\/strong> en <strong>67 automerken<\/strong> vormt het Salon een sleutelmoment voor merken die willen opvallen, consideration willen opbouwen en consumenten willen begeleiden tijdens hun aankooptraject.<\/p><\/p>\n\n<div style=\"height:39px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\">Print: sterke aanwezigheid rond het Salon<\/h3>\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"wp-block-paragraph\">Het printaanbod krijgt onder meer vorm via de <strong>offici\u00eble catalogus van de Brussels Motor Show<\/strong>. Die wordt ter plaatse verdeeld en verschijnt op <strong>5 en 6 januari 2027<\/strong> bij <em><strong>Nieuwsblad<\/strong>, <strong>L\u2019Avenir<\/strong>, <strong>La DH Les Sports<\/strong><\/em> en <em><strong>La Libre Belgique<\/strong><\/em>, dankzij een exclusieve samenwerking met <strong>Febiac en Ads&amp;Data<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adverteerders kunnen daarnaast inspelen op redactionele omgevingen rond auto en mobiliteit <strong>in onze magazines, met speciale edities en themadossiers<\/strong> die in januari naar aanleiding van de Brussels Motor Show verschijnen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Moustique: <\/strong>06\/01\/27<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Paris Match Belgique<\/strong>: 07\/01\/27<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Deuzio<\/strong>: 09\/01\/27<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"504\" height=\"559\" src=\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2026\/09\/articlesss.png\" alt=\"\" class=\"wp-image-17460\" srcset=\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2026\/09\/articlesss.png 504w, https:\/\/ipmadvertising.be\/wp-content\/uploads\/2026\/09\/articlesss-480x532.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 504px, 100vw\" \/><\/figure>\n<\/div>\n<\/div>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1615\" height=\"607\" src=\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2026\/09\/BANNER_BMSS.png\" alt=\"\" class=\"wp-image-17463\" srcset=\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2026\/09\/BANNER_BMSS.png 1615w, https:\/\/ipmadvertising.be\/wp-content\/uploads\/2026\/09\/BANNER_BMSS-1280x481.png 1280w, https:\/\/ipmadvertising.be\/wp-content\/uploads\/2026\/09\/BANNER_BMSS-980x368.png 980w, https:\/\/ipmadvertising.be\/wp-content\/uploads\/2026\/09\/BANNER_BMSS-480x180.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1615px, 100vw\" \/><\/figure>\n\n<h3 class=\"wp-block-heading\">Digital: doelgroepen met een sterke aankoopintentie bereiken<\/h3>\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Op digitaal vlak bieden <strong>IPM Advertising en Ads &amp; Data<\/strong> oplossingen in <strong>Display, Video en Native<\/strong>. Zo bereiken uw campagnes bezoekers die een <strong>duidelijke aankoopintentie voor een voertuig<\/strong> hebben getoond.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Het aanbod omvat oplossingen voor <strong>behavioral, contextuele en intentiegerichte targeting<\/strong>, zodat u de juiste profielen op het juiste moment bereikt en de impact van het Salon verder doortrekt over alle digitale platformen.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"928\" height=\"445\" src=\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2026\/09\/imoiage-1.png\" alt=\"\" class=\"wp-image-17482\" srcset=\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2026\/09\/imoiage-1.png 928w, https:\/\/ipmadvertising.be\/wp-content\/uploads\/2026\/09\/imoiage-1-480x230.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 928px, 100vw\" \/><\/figure>\n<\/div>\n<\/div>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p class=\"wp-block-paragraph\">Een complete aanpak die <strong>de kracht van print, redactionele content en digitale precisie<\/strong> combineert om de zichtbaarheid van merken te maximaliseren tijdens een van de belangrijkste momenten van het autojaar.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Deze context biedt ook interessante opportuniteiten voor spelers uit de bank- en verzekeringssector<\/strong>, die zo ge\u00ebngageerde consumenten kunnen bereiken met mogelijke behoeften op het vlak van <strong>financiering, krediet of verzekeringen<\/strong>.<\/p>\n\n<div style=\"height:52px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Wilt u meer weten?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ons team helpt u graag verder:<strong> <a href=\"mailto:info@ipmadvertising.be\">info@ipmadvertising.be<\/a><\/strong><\/p>\n<\/blockquote>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1774\" height=\"608\" src=\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2026\/09\/ChatGPT-Image-Sep-17-2026-02_18_25-AM.png\" alt=\"\" class=\"wp-image-17472\" srcset=\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2026\/09\/ChatGPT-Image-Sep-17-2026-02_18_25-AM.png 1774w, https:\/\/ipmadvertising.be\/wp-content\/uploads\/2026\/09\/ChatGPT-Image-Sep-17-2026-02_18_25-AM-1280x439.png 1280w, https:\/\/ipmadvertising.be\/wp-content\/uploads\/2026\/09\/ChatGPT-Image-Sep-17-2026-02_18_25-AM-980x336.png 980w, https:\/\/ipmadvertising.be\/wp-content\/uploads\/2026\/09\/ChatGPT-Image-Sep-17-2026-02_18_25-AM-480x165.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1774px, 100vw\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Van 8 tot en met 17 januari 2027 maakt de Brussels Motor Show van Brussels Expo een van de belangrijkste afspraken van het autojaar. Met bijna 340.000 bezoekers in 2026, meer dan 100 exposanten en 67 automerken vormt het Salon een sleutelmoment voor merken die willen opvallen, consideration willen opbouwen en consumenten willen begeleiden tijdens [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":17492,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[112],"tags":[],"class_list":["post-17649","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geen-onderdeel-van-een-categorie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brussels Motor Show 2027: een compleet media-aanbod om toekomstige autokopers te bereiken - IPM Advertising<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmadvertising.be\/nl\/brussels-motor-show-2027-een-compleet-media-aanbod-om-toekomstige-autokopers-te-bereiken\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brussels Motor Show 2027: een compleet media-aanbod om toekomstige autokopers te bereiken - IPM Advertising\" \/>\n<meta property=\"og:description\" content=\"Van 8 tot en met 17 januari 2027 maakt de Brussels Motor Show van Brussels Expo een van de belangrijkste afspraken van het autojaar. Met bijna 340.000 bezoekers in 2026, meer dan 100 exposanten en 67 automerken vormt het Salon een sleutelmoment voor merken die willen opvallen, consideration willen opbouwen en consumenten willen begeleiden tijdens [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmadvertising.be\/nl\/brussels-motor-show-2027-een-compleet-media-aanbod-om-toekomstige-autokopers-te-bereiken\/\" \/>\n<meta property=\"og:site_name\" content=\"IPM Advertising\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-06T08:35:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-06T08:35:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2026\/09\/BMS.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"736\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ludovic van Rampelbergh\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ludovic van Rampelbergh\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmadvertising.be\\\/nl\\\/brussels-motor-show-2027-een-compleet-media-aanbod-om-toekomstige-autokopers-te-bereiken\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmadvertising.be\\\/nl\\\/brussels-motor-show-2027-een-compleet-media-aanbod-om-toekomstige-autokopers-te-bereiken\\\/\"},\"author\":{\"name\":\"Ludovic van Rampelbergh\",\"@id\":\"https:\\\/\\\/ipmadvertising.be\\\/nl\\\/#\\\/schema\\\/person\\\/ef30772c10a0a78c7bdafe13a09b4d6c\"},\"headline\":\"Brussels Motor Show 2027: een compleet media-aanbod om toekomstige autokopers te bereiken\",\"datePublished\":\"2026-10-06T08:35:02+00:00\",\"dateModified\":\"2026-10-06T08:35:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmadvertising.be\\\/nl\\\/brussels-motor-show-2027-een-compleet-media-aanbod-om-toekomstige-autokopers-te-bereiken\\\/\"},\"wordCount\":293,\"image\":{\"@id\":\"https:\\\/\\\/ipmadvertising.be\\\/nl\\\/brussels-motor-show-2027-een-compleet-media-aanbod-om-toekomstige-autokopers-te-bereiken\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmadvertising.be\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/BMS.png\",\"articleSection\":[\"Geen onderdeel van een categorie\"],\"inLanguage\":\"nl-NL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmadvertising.be\\\/nl\\\/brussels-motor-show-2027-een-compleet-media-aanbod-om-toekomstige-autokopers-te-bereiken\\\/\",\"url\":\"https:\\\/\\\/ipmadvertising.be\\\/nl\\\/brussels-motor-show-2027-een-compleet-media-aanbod-om-toekomstige-autokopers-te-bereiken\\\/\",\"name\":\"Brussels Motor Show 2027: een compleet media-aanbod om toekomstige autokopers te bereiken - 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