{"id":16992,"date":"2026-05-12T11:10:24","date_gmt":"2026-05-12T09:10:24","guid":{"rendered":"https:\/\/ipmadvertising.be\/intent-data-inspelen-op-het-juiste-moment\/"},"modified":"2026-05-12T11:10:24","modified_gmt":"2026-05-12T09:10:24","slug":"intent-data-inspelen-op-het-juiste-moment","status":"publish","type":"post","link":"https:\/\/ipmadvertising.be\/nl\/intent-data-inspelen-op-het-juiste-moment\/","title":{"rendered":"Intent data: inspelen op het juiste moment"},"content":{"rendered":"\r\n<p>De juiste behoefte detecteren op het juiste moment: dat is precies wat intentionele data garanderen. Door te analyseren welke content gebruikers raadplegen, kunnen merken signalen van koopintentie herkennen en hun campagnes inzetten met uitzonderlijke precisie. <\/p>\r\n\r\n\r\n\r\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\r\n\r\n\r\n\r\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\r\n<p>\u00ab We richten ons niet langer alleen op profielen, maar op intenties \u00bb, verklaart Rapha\u00ebl Stuyck, Senior Data Consultant bij IPM Group. Concreet worden internetgebruikers die bijvoorbeeld artikels over auto\u2019s lezen, samengebracht in een \u201cintent\u201d-segment.  Dit is waardevolle data voor verschillende spelers in de markt, waaronder verzekeraars, aangezien de aankoop van een auto bijna altijd gepaard gaat met het afsluiten van een verzekering. <\/p>\r\n<\/blockquote>\r\n\r\n\r\n\r\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"199\" src=\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2026\/05\/intentdd-1024x199.png\" alt=\"\" class=\"wp-image-16896\" style=\"aspect-ratio:5.14616369545947;width:770px;height:auto\" srcset=\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2026\/05\/intentdd-980x190.png 980w, https:\/\/ipmadvertising.be\/wp-content\/uploads\/2026\/05\/intentdd-480x93.png 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\r\n\r\n\r\n\r\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\r\n\r\n\r\n\r\n<p><strong>Resultaat: relevante, beter gepercipieerde en vooral effectievere campagnes. Intent data betekent dan ook een belangrijke evolutie richting meer contextuele marketing, die in staat is om verwachtingen te anticiperen in plaats van erop te reageren.<\/p>\r\n\r\n\r\n\r\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"690\" height=\"613\" src=\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2026\/05\/device-auto.png\" alt=\"\" class=\"wp-image-16893\" style=\"aspect-ratio:1.1256469748349098;width:299px;height:auto\" srcset=\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2026\/05\/device-auto.png 690w, https:\/\/ipmadvertising.be\/wp-content\/uploads\/2026\/05\/device-auto-480x426.png 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 690px, 100vw\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<p>Ook operationeel biedt deze aanpak grote voordelen voor campagneactivatie.  <\/p>\r\n\r\n\r\n\r\n<p>\u00ab Wat AdOps betreft, stelt intent data ons in staat om adverteerders betere activaties aan te bieden. We bereiken doelgroepen die zich al in de beslissingsfase bevinden, wat rechtstreeks leidt tot hogere engagement- en conversiepercentages \u00e9n een maximale return op elke ge\u00efnvesteerde euro \u00bb, besluit Natalia Sanchez, Head of Ad Operations bij IPM Group. <\/p>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\r\n\r\n\r\n\r\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\r\n<p>We beschikken vandaag over tal van intent data segmenten. Neem gerust contact met ons op om ze te benutten en uw omzet te verhogen ! Contact ons op\u00a0<a href=\"mailto:info@ipmadvertising.be\"><strong>info@ipmadvertising.be<\/strong><\/a><\/p>\r\n<\/blockquote>\r\n","protected":false},"excerpt":{"rendered":"<p>De juiste behoefte detecteren op het juiste moment: dat is precies wat intentionele data garanderen. Door te analyseren welke content gebruikers raadplegen, kunnen merken signalen van koopintentie herkennen en hun campagnes inzetten met uitzonderlijke precisie. \u00ab We richten ons niet langer alleen op profielen, maar op intenties \u00bb, verklaart Rapha\u00ebl Stuyck, Senior Data Consultant bij [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":16964,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[112],"tags":[],"class_list":["post-16992","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geen-onderdeel-van-een-categorie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Intent data: inspelen op het juiste moment - IPM Advertising<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmadvertising.be\/nl\/intent-data-inspelen-op-het-juiste-moment\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Intent data: inspelen op het juiste moment - IPM Advertising\" \/>\n<meta property=\"og:description\" content=\"De juiste behoefte detecteren op het juiste moment: dat is precies wat intentionele data garanderen. Door te analyseren welke content gebruikers raadplegen, kunnen merken signalen van koopintentie herkennen en hun campagnes inzetten met uitzonderlijke precisie. \u00ab We richten ons niet langer alleen op profielen, maar op intenties \u00bb, verklaart Rapha\u00ebl Stuyck, Senior Data Consultant bij [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmadvertising.be\/nl\/intent-data-inspelen-op-het-juiste-moment\/\" \/>\n<meta property=\"og:site_name\" content=\"IPM Advertising\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-12T09:10:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2026\/05\/intentioniste.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"736\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ludovic van Rampelbergh\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ludovic van Rampelbergh\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ipmadvertising.be\/nl\/intent-data-inspelen-op-het-juiste-moment\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/ipmadvertising.be\/nl\/intent-data-inspelen-op-het-juiste-moment\/\"},\"author\":{\"name\":\"Ludovic van Rampelbergh\",\"@id\":\"https:\/\/ipmadvertising.be\/nl\/#\/schema\/person\/ce7c98006bb0df101ee45f11ecb39ef5\"},\"headline\":\"Intent data: inspelen op het juiste moment\",\"datePublished\":\"2026-05-12T09:10:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ipmadvertising.be\/nl\/intent-data-inspelen-op-het-juiste-moment\/\"},\"wordCount\":232,\"image\":{\"@id\":\"https:\/\/ipmadvertising.be\/nl\/intent-data-inspelen-op-het-juiste-moment\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2026\/05\/intentioniste.png\",\"articleSection\":[\"Geen onderdeel van een categorie\"],\"inLanguage\":\"nl-NL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ipmadvertising.be\/nl\/intent-data-inspelen-op-het-juiste-moment\/\",\"url\":\"https:\/\/ipmadvertising.be\/nl\/intent-data-inspelen-op-het-juiste-moment\/\",\"name\":\"Intent data: inspelen op het juiste moment - IPM Advertising\",\"isPartOf\":{\"@id\":\"https:\/\/ipmadvertising.be\/nl\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ipmadvertising.be\/nl\/intent-data-inspelen-op-het-juiste-moment\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ipmadvertising.be\/nl\/intent-data-inspelen-op-het-juiste-moment\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2026\/05\/intentioniste.png\",\"datePublished\":\"2026-05-12T09:10:24+00:00\",\"author\":{\"@id\":\"https:\/\/ipmadvertising.be\/nl\/#\/schema\/person\/ce7c98006bb0df101ee45f11ecb39ef5\"},\"breadcrumb\":{\"@id\":\"https:\/\/ipmadvertising.be\/nl\/intent-data-inspelen-op-het-juiste-moment\/#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ipmadvertising.be\/nl\/intent-data-inspelen-op-het-juiste-moment\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\/\/ipmadvertising.be\/nl\/intent-data-inspelen-op-het-juiste-moment\/#primaryimage\",\"url\":\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2026\/05\/intentioniste.png\",\"contentUrl\":\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2026\/05\/intentioniste.png\",\"width\":1200,\"height\":736},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ipmadvertising.be\/nl\/intent-data-inspelen-op-het-juiste-moment\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/ipmadvertising.be\/nl\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Intent data: inspelen op het juiste moment\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ipmadvertising.be\/nl\/#website\",\"url\":\"https:\/\/ipmadvertising.be\/nl\/\",\"name\":\"IPM Advertising\",\"description\":\"Media &amp; 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