{"id":15719,"date":"2025-06-25T22:46:19","date_gmt":"2025-06-25T20:46:19","guid":{"rendered":"https:\/\/ipmadvertising.be\/digital-news-whats-up\/"},"modified":"2025-06-25T23:22:42","modified_gmt":"2025-06-25T21:22:42","slug":"digital-news-whats-up","status":"publish","type":"post","link":"https:\/\/ipmadvertising.be\/nl\/digital-news-whats-up\/","title":{"rendered":"Digital News : what\u2019s up\u00a0?"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-video\"><video height=\"758\" style=\"aspect-ratio: 1214 \/ 758;\" width=\"1214\" controls src=\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2025\/06\/Media1.mp4\"><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Digitale formaten en oplossingen evolueren in een razendsnel tempo binnen onze groep.<\/p>\n\n\n\n<p>Een eerste belangrijk punt: onze apps bieden adverteerders twee nieuwe, krachtige en immersieve advertentieformaten. \u201cDe <strong>App Open Ad<\/strong> is een opvallende advertentie die onmiddellijk verschijnt bij het openen van onze apps. De visual vult bijna het hele smartphonescherm\u201d, zegt Bryan Reyes, Ad Ops Executive.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:39px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Wat het <strong>Swipe Ad-formaat <\/strong>betreft, beschikbaar op desktop en mobiel, gaat het om een interactieve carrousel van drie tot vijf visuals waarmee \u00e9\u00e9n of meerdere producten in de kijker worden gezet.<\/p>\n\n\n\n<p>\u201cDeze twee formaten zijn ideaal: ze maximaliseren de zichtbaarheid van campagnes, trekken de aandacht en stimuleren het surfverkeer naar onze adverteerders.\u201d<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>In dezelfde geest van effici\u00ebntie en contextuele relevantie blijven ook onze nieuwste native formats sterk presteren. \u201c<strong>Native App Install en Native Video App Install <\/strong>sluiten qua look &amp; feel aan bij de site voor een vloeiende, niet-opdringerige ervaring\u201d, vertelt Christine Winnepenninckx, Ad Ops Native Expert. \u201cZe zijn bedoeld om gebruikers aan te moedigen om met \u00e9\u00e9n klik een mobiele app te downloaden. Het videocomponent versterkt die doeltreffendheid nog.\u201d<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:39px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Op het vlak van <strong>data<\/strong> breiden we verder uit. Na de samenwerking met <strong>First ID<\/strong>, voegen we nu DCR Infosum toe aan ons aanbod van <strong>Data Clean Rooms<\/strong>. \u201cIn juni starten we met twee testcampagnes met grote retailers\u201d, verduidelijken onze Data Experts Olivier Sohy en Rapha\u00ebl Stuyck.<\/p>\n<\/blockquote>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"974\" height=\"171\" src=\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2025\/06\/image-2.png\" alt=\"\" class=\"wp-image-15692\" srcset=\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2025\/06\/image-2.png 974w, https:\/\/ipmadvertising.be\/wp-content\/uploads\/2025\/06\/image-2-480x84.png 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 974px, 100vw\" \/><\/figure>\n\n\n\n<p>Nog een interne ontwikkeling gebaseerd op onze eigen AI is <strong>Campaign Matching<\/strong>!<\/p>\n\n\n\n<p>Aan de hand van een eenvoudige tekst die het DNA van een merk of product beschrijft, identificeert onze AI de ideale redactionele contexten om uw boodschap te verspreiden.\r\n\u201cHet doel is duidelijk: de samenhang tussen reclame en content versterken, en dus meer aandacht genereren en een grotere impact realiseren. Zo beschikken we vandaag over eigen \u2018affiniteitssegmenten\u2019 tussen producten en redactionele content.\u201d\r\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digitale formaten en oplossingen evolueren in een razendsnel tempo binnen onze groep. Een eerste belangrijk punt: onze apps bieden adverteerders twee nieuwe, krachtige en immersieve advertentieformaten. \u201cDe App Open Ad is een opvallende advertentie die onmiddellijk verschijnt bij het openen van onze apps. De visual vult bijna het hele smartphonescherm\u201d, zegt Bryan Reyes, Ad Ops [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":15656,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[112],"tags":[],"class_list":["post-15719","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geen-onderdeel-van-een-categorie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digital News : what\u2019s up\u00a0? - IPM Advertising<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmadvertising.be\/nl\/digital-news-whats-up\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital News : what\u2019s up\u00a0? - IPM Advertising\" \/>\n<meta property=\"og:description\" content=\"Digitale formaten en oplossingen evolueren in een razendsnel tempo binnen onze groep. Een eerste belangrijk punt: onze apps bieden adverteerders twee nieuwe, krachtige en immersieve advertentieformaten. \u201cDe App Open Ad is een opvallende advertentie die onmiddellijk verschijnt bij het openen van onze apps. De visual vult bijna het hele smartphonescherm\u201d, zegt Bryan Reyes, Ad Ops [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmadvertising.be\/nl\/digital-news-whats-up\/\" \/>\n<meta property=\"og:site_name\" content=\"IPM Advertising\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-25T20:46:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-25T21:22:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2025\/06\/digital-news-.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1100\" \/>\n\t<meta property=\"og:image:height\" content=\"635\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ludovic van Rampelbergh\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ludovic van Rampelbergh\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ipmadvertising.be\/nl\/digital-news-whats-up\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/ipmadvertising.be\/nl\/digital-news-whats-up\/\"},\"author\":{\"name\":\"Ludovic van Rampelbergh\",\"@id\":\"https:\/\/ipmadvertising.be\/nl\/#\/schema\/person\/ce7c98006bb0df101ee45f11ecb39ef5\"},\"headline\":\"Digital News : what\u2019s up\u00a0?\",\"datePublished\":\"2025-06-25T20:46:19+00:00\",\"dateModified\":\"2025-06-25T21:22:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ipmadvertising.be\/nl\/digital-news-whats-up\/\"},\"wordCount\":303,\"image\":{\"@id\":\"https:\/\/ipmadvertising.be\/nl\/digital-news-whats-up\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2025\/06\/digital-news-.png\",\"articleSection\":[\"Geen onderdeel van een categorie\"],\"inLanguage\":\"nl-NL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ipmadvertising.be\/nl\/digital-news-whats-up\/\",\"url\":\"https:\/\/ipmadvertising.be\/nl\/digital-news-whats-up\/\",\"name\":\"Digital News : what\u2019s up\u00a0? 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