{"id":14417,"date":"2025-02-18T14:58:52","date_gmt":"2025-02-18T13:58:52","guid":{"rendered":"https:\/\/ipmadvertising.be\/pm-biedt-targeting-nu-op-om-het-even-welk-datapunt\/"},"modified":"2025-02-18T15:06:23","modified_gmt":"2025-02-18T14:06:23","slug":"pm-biedt-targeting-nu-op-om-het-even-welk-datapunt","status":"publish","type":"post","link":"https:\/\/ipmadvertising.be\/nl\/pm-biedt-targeting-nu-op-om-het-even-welk-datapunt\/","title":{"rendered":"PM biedt targeting nu op om het even welk datapunt"},"content":{"rendered":"\n<p>Om een bepaalde doelgroep te bereiken voor advertentiedoeleinden, \u2018waste\u2019 te vermijden en geleidelijk verdwijnende cookies te compenseren, biedt IPM geavanceerde targeting strategie\u00ebn.  <\/p>\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><p>We denken eerst aan <strong>contextuele targeting<\/strong>. Dit betreft gegevens die worden gebruikt om een campagne in real-time te targeten of uit te sluiten op basis van de inhoud (sleutelwoorden in het artikel, thema\u2019s, enz.).\u00a0<\/p><\/p>\n\n\n\n<p>Dit soort gegevens maakt het ook mogelijk om een vorm van \u201cbrand safety\u201d toe te passen. Dit betekent dat de campagne niet zal worden weergegeven in een ongepaste context.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"478\" height=\"504\" src=\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2025\/02\/safety.png\" alt=\"\" class=\"wp-image-14341\" style=\"width:201px;height:auto\" srcset=\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2025\/02\/safety.png 478w, https:\/\/ipmadvertising.be\/wp-content\/uploads\/2025\/02\/safety-285x300.png 285w\" sizes=\"auto, (max-width: 478px) 100vw, 478px\" \/><\/figure>\n<\/div>\n<\/div>\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p><p>Dan zijn er nog <strong>gedragsgegevens<\/strong>: dit zijn gegevens die het mogelijk maken om voor iedere internetgebruiker een surfprofiel op te stellen op basis van interesses of intenties.<\/p><\/p>\n\n<p><p>Wat betreft de <strong>first party data<\/strong>, &#8220;<em>dit zijn gegevens uit onze database van geregistreerde lezers, waardoor we socio-demografische gegevens kunnen selecteren, zoals leeftijd, geslacht, locatie, \u2026<\/em>&#8220;, verklaart Olivier Sohy, Team Leader Data binnen het Ad Operations-team van IPM.<\/p><\/p>\n\n<div style=\"height:42px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"201\" height=\"201\" src=\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2025\/02\/ia.png\" alt=\"\" class=\"wp-image-14344\" style=\"width:103px;height:auto\" srcset=\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2025\/02\/ia.png 201w, https:\/\/ipmadvertising.be\/wp-content\/uploads\/2025\/02\/ia-150x150.png 150w\" sizes=\"auto, (max-width: 201px) 100vw, 201px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><p>Bovendien bevinden we ons momenteel in de testfase van een belangrijke innovatie op het gebied van <strong>AI<\/strong>-gebaseerde prompting: brand matching. Dit houdt in dat we het DNA van een merk of product koppelen aan onze content met behulp van beveiligde AI.<\/p><\/p>\n<\/blockquote>\n<\/div>\n<\/div>\n\n<div style=\"height:46px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><p>Onder de verschillende <strong>adtech<\/strong>-opties die beschikbaar zijn, kunnen onze adverteerders ervoor kiezen om hun campagnes uit te voeren op basis van meteorologische gegevens (bijvoorbeeld alleen op zonnige dagen of wanneer het flink vriest). Anderen moedigen smartphonegebruikers aan om de nieuwe app van een adverteerder te downloaden. Het doel is altijd om de best mogelijke match te bereiken tussen merk, content en surfer.<\/p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"808\" src=\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2025\/02\/004-b63.png\" alt=\"\" class=\"wp-image-14356\" style=\"width:199px;height:auto\" srcset=\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2025\/02\/004-b63.png 800w, https:\/\/ipmadvertising.be\/wp-content\/uploads\/2025\/02\/004-b63-480x485.png 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw\" \/><\/figure>\n<\/div>\n<\/div>\n\n<div style=\"height:54px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"479\" src=\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2025\/02\/1738655989080-1024x479.jpg\" alt=\"\" class=\"wp-image-14359\" srcset=\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2025\/02\/1738655989080-1024x479.jpg 1024w, https:\/\/ipmadvertising.be\/wp-content\/uploads\/2025\/02\/1738655989080-980x458.jpg 980w, https:\/\/ipmadvertising.be\/wp-content\/uploads\/2025\/02\/1738655989080-480x224.jpg 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><p><strong>First-ID<\/strong> tenslotte is onze meest recente samenwerking en IPM is trots<strong> de eerste uitgever in Belgi\u00eb<\/strong> te zijn die deze technologie gebruikt. &#8220;<em>First-ID stelt ons in staat om de gebruikers-id in onze verschillende systemen en platforms (web, app, mobiel, \u2026) met elkaar in overeenstemming te brengen waarmee we het bereik vergroten binnen het brede scala van datagebruiksvormen. Dit biedt de adverteerder een betere campagnekwaliteit en optimaliseert de prestaties<\/em>&#8220;, stelt Raphael Stuyck, Head of Adtech Integrations.<\/p><\/p>\n<\/div>\n<\/div>\n\n<div style=\"height:44px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p><p>Daarnaast beschikt IPM ook over Data Clean Rooms waardoor we de gegevens van de adverteerder kunnen matchen met onze eigen gegevens, met respect voor privacy en toestemming.<\/p><\/p>\n\n<div style=\"height:44px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Wilt u profiteren van onze targetingtechnologie\u00ebn? Hebt u vragen? &#13;\n<\/p>\n\n\n\n<p><p>Neem contact met ons op:<a href=\"info@ipmadvertising.be\"> <strong>info@ipmadvertising.be<\/strong><\/a> of raadpleeg onze <strong><a href=\"https:\/\/ipmadvertising.be\/nl\/tarieven\/\">ratecard<\/a> <\/strong>!<\/p><\/p>\n<\/blockquote>\n\n<div style=\"height:61px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Om een bepaalde doelgroep te bereiken voor advertentiedoeleinden, \u2018waste\u2019 te vermijden en geleidelijk verdwijnende cookies te compenseren, biedt IPM geavanceerde targeting strategie\u00ebn. We denken eerst aan contextuele targeting. Dit betreft gegevens die worden gebruikt om een campagne in real-time te targeten of uit te sluiten op basis van de inhoud (sleutelwoorden in het artikel, thema\u2019s, [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":14427,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[112],"tags":[],"class_list":["post-14417","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geen-onderdeel-van-een-categorie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PM biedt targeting nu op om het even welk datapunt - IPM Advertising<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmadvertising.be\/nl\/pm-biedt-targeting-nu-op-om-het-even-welk-datapunt\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PM biedt targeting nu op om het even welk datapunt - IPM Advertising\" \/>\n<meta property=\"og:description\" content=\"Om een bepaalde doelgroep te bereiken voor advertentiedoeleinden, \u2018waste\u2019 te vermijden en geleidelijk verdwijnende cookies te compenseren, biedt IPM geavanceerde targeting strategie\u00ebn. 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