{"id":14414,"date":"2025-04-17T14:43:41","date_gmt":"2025-04-17T12:43:41","guid":{"rendered":"https:\/\/ipmadvertising.be\/ipm-biedt-40-miljoen-video-streams-per-maand\/"},"modified":"2025-04-19T19:10:09","modified_gmt":"2025-04-19T17:10:09","slug":"ipm-biedt-40-miljoen-video-streams-per-maand","status":"publish","type":"post","link":"https:\/\/ipmadvertising.be\/nl\/ipm-biedt-40-miljoen-video-streams-per-maand\/","title":{"rendered":"IPM biedt 40 miljoen video streams per maand!"},"content":{"rendered":"\n

In de wereld van digitale reclame worden de videoformaten preroll en outstream vaak gezien als concurrenten. Volgens Thierry Hottat, Director of Operations bij IPM, zijn ze echter eerder complementair dan tegengesteld en moeten ze strategisch worden ge\u00efntegreerd om hun effectiviteit te maximaliseren.<\/p>\n\n

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Tegenwoordig is “total video<\/strong>“, een combinatie van tv en video, de slimme keuze van adverteerders en bereikt het potentieel elke maand 98% van de bevolking tussen de 25-54 jaar!\u00a0<\/p><\/p>\n\n\n\n

Een grote inventaris van short form materiaal van Belgische spelers<\/strong> is essentieel. Vooral als we weten dat 26% van deze 25-54-jarigen alleen bereikt wordt via Belgische video platformen…\u00a0<\/p><\/p>\n\n\n\n

IPM publiceert maar liefst 400 video’s per week en vergroot zo aanzienlijk de zichtbaarheid van advertentiecampagnes.<\/p>\n<\/div>\n<\/div>\n\n

De preroll<\/strong>, een video-advertentie die wordt afgespeeld voorafgaand aan de redactionele video die de bezoeker van een site wil bekijken, trekt onmiddellijk de aandacht van die bezoeker. De impact is enorm en onontkoombaar en levert een potentieel bereik op van 30 tot 40 miljoen impressies. Met een hoge completion rate is het een krachtige tool voor onmiddellijke zichtbaarheid.<\/p><\/p>\n\n

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De outstream<\/strong> daarentegen wordt ge\u00efntegreerd in een artikel of een nieuwsfeed en wordt alleen geactiveerd wanneer de bezoeker deze aanklikt. Dit formaat is ideaal voor storytelling en immersieve content, die een kwalitatieve interactie met de boodschap bevordert en een sterker engagement genereert. Het is te vergelijken met een mini tv-spot binnen een kwalitatieve communicatiecontext.<\/p><\/p>\n\n

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Het voordeel van een gecombineerde strategie? \u201cGebruik de kracht<\/strong> van preroll om in recordtijd een groot publiek te bereiken, terwijl je de outstream inzet voor meer kwalitatieve storytelling<\/em>\u201d, verklaart Gregory de Tillesse, Yield manager bij IPM. \u201cEen beknopte en krachtige boodschap in preroll kan bijvoorbeeld worden aangevuld met een immersieve video in outstream, waardoor een succesvollere storytelling en grotere betrokkenheid<\/strong> wordt geboden<\/em>.\u201d<\/p><\/p>\n<\/div>\n\n\n\n

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Wil je je videocampagnes optimaliseren? Onze experts zijn er om je te helpen een strategie op maat te maken, afgestemd op je doelstellingen en dankzij data precies afgestemd op je doelgroep<\/p>\n\n\n\n

Neem nu contact met ons op via info@ipmadvertising.be<\/a><\/strong> of bekijk onze ratecard<\/a> \u00a0!<\/p><\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"

In de wereld van digitale reclame worden de videoformaten preroll en outstream vaak gezien als concurrenten. Volgens Thierry Hottat, Director of Operations bij IPM, zijn ze echter eerder complementair dan tegengesteld en moeten ze strategisch worden ge\u00efntegreerd om hun effectiviteit te maximaliseren. Tegenwoordig is “total video“, een combinatie van tv en video, de slimme keuze […]<\/p>\n","protected":false},"author":12,"featured_media":14421,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[112],"tags":[],"class_list":["post-14414","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geen-onderdeel-van-een-categorie"],"acf":[],"yoast_head":"\nIPM biedt 40 miljoen video streams per maand! - IPM Advertising<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmadvertising.be\/nl\/ipm-biedt-40-miljoen-video-streams-per-maand\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IPM biedt 40 miljoen video streams per maand! - IPM Advertising\" \/>\n<meta property=\"og:description\" content=\"In de wereld van digitale reclame worden de videoformaten preroll en outstream vaak gezien als concurrenten. 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