{"id":13121,"date":"2024-01-16T16:06:43","date_gmt":"2024-01-16T15:06:43","guid":{"rendered":"https:\/\/ipmadvertising.be\/outstream-uw-video-ads-tussen-geschreven-tekst\/"},"modified":"2024-01-29T12:48:03","modified_gmt":"2024-01-29T11:48:03","slug":"outstream-uw-video-ads-tussen-geschreven-tekst","status":"publish","type":"post","link":"https:\/\/ipmadvertising.be\/nl\/outstream-uw-video-ads-tussen-geschreven-tekst\/","title":{"rendered":"Outstream, uw video ads tussen geschreven tekst"},"content":{"rendered":"\n<p><p><strong>Outstream is een doeltreffend web video-formaat, maar jammer genoeg is het bij adverteerders nog steeds minder populair. Outstream-videoadvertenties bieden nochtans interessante mogelijkheden om uw doelgroep te bereiken.<\/strong><\/p><\/p>\n\n<div style=\"height:21px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><\/p>\n\n\n\n<div style=\"height:39px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>De meesten kennen instream, een videoadvertentie die je alleen kan weergeven voor, tijdens of na andere videocontent. Een veel voorkomend voorbeeld hiervan is wat u ziet op YouTube, gebruikers klikken op een video die ze willen zien, maar moeten eerst een advertentie bekijken voor de video begint. <\/p>\n\n\n\n<p>Met outstream (\u2018buiten de stream\u2019) worden video ads afgespeeld op een andere positie binnen een webpagina, zoals tussen geschreven tekst.  <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-video aligncenter\"><video height=\"1142\" style=\"aspect-ratio: 1524 \/ 1142;\" width=\"1524\" autoplay=\"\" loop=\"\" src=\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2024\/01\/outstream-1.mp4\"><\/video><\/figure>\n<\/div>\n<\/div>\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>Thierry Hottat, Operations Director: \u201cWe ontwikkelen reeds heel wat instream video\u2019s, en we streven ernaar het aantal outstream ads te laten stijgen. Hiermee kun je voldoen aan de gewenste contenttargeting en krijg je een uitstekende zichtbaarheid doordat de video wordt ingevoegd in de inhoud van het artikel. Ten slotte zorgt het voor een positieve gebruikerservaring omdat de video niets onderbreekt, het is een vorm van \u2018non forced advertising\u2019. Het maakt het ook mogelijk om een breder publiek te bereiken en kan worden vergeleken met een display formaat.\u201d<\/p>\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"449\" src=\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2024\/01\/web-1024x449.jpg\" alt=\"\" class=\"wp-image-13081\" srcset=\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2024\/01\/web-980x429.jpg 980w, https:\/\/ipmadvertising.be\/wp-content\/uploads\/2024\/01\/web-480x210.jpg 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>Alle soorten targeting zijn mogelijk (content, geolocatie, demografische gegevens, surfgedrag, enz.) op alle titels in de groep of op de titel(s) van uw keuze. \u201cOutstream kan zowel direct (IO) als programmatic worden ingekocht\u201d, onderstreept Thierry Hottat. \u201cDe prijs is zeer concurrerend: 13\u20ac voor IO en 10\u20ac voor private deals. Wat targeting betreft, deze bedraagt slechts \u20ac 2 extra. Kortom: een geweldige opportuniteit om nog gerichter te communiceren!\u201d<\/p>\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Meer weten over ons digitale aanbod?<\/p>\n\n\n\n<p><p>Ontdek ons\u00a0<a href=\"https:\/\/ipmadvertising.be\/nl\/tarieven\/\">print en digitale<\/a>\u00a0aanbod of neem contact met ons op\u00a0<a href=\"mailto:info@ipmadvertising.be\">info@ipmadvertising.be<\/a>\u00a0!<\/p><\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Outstream is een doeltreffend web video-formaat, maar jammer genoeg is het bij adverteerders nog steeds minder populair. Outstream-videoadvertenties bieden nochtans interessante mogelijkheden om uw doelgroep te bereiken. De meesten kennen instream, een videoadvertentie die je alleen kan weergeven voor, tijdens of na andere videocontent. Een veel voorkomend voorbeeld hiervan is wat u ziet op YouTube, [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":13037,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[112],"tags":[],"class_list":["post-13121","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geen-onderdeel-van-een-categorie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Outstream, uw video ads tussen geschreven tekst - IPM Advertising<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmadvertising.be\/nl\/outstream-uw-video-ads-tussen-geschreven-tekst\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Outstream, uw video ads tussen geschreven tekst - IPM Advertising\" \/>\n<meta property=\"og:description\" content=\"Outstream is een doeltreffend web video-formaat, maar jammer genoeg is het bij adverteerders nog steeds minder populair. Outstream-videoadvertenties bieden nochtans interessante mogelijkheden om uw doelgroep te bereiken. De meesten kennen instream, een videoadvertentie die je alleen kan weergeven voor, tijdens of na andere videocontent. Een veel voorkomend voorbeeld hiervan is wat u ziet op YouTube, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmadvertising.be\/nl\/outstream-uw-video-ads-tussen-geschreven-tekst\/\" \/>\n<meta property=\"og:site_name\" content=\"IPM Advertising\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-16T15:06:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-29T11:48:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2024\/01\/Outstream.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1100\" \/>\n\t<meta property=\"og:image:height\" content=\"635\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ludovic van Rampelbergh\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ludovic van Rampelbergh\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ipmadvertising.be\/nl\/outstream-uw-video-ads-tussen-geschreven-tekst\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/ipmadvertising.be\/nl\/outstream-uw-video-ads-tussen-geschreven-tekst\/\"},\"author\":{\"name\":\"Ludovic van Rampelbergh\",\"@id\":\"https:\/\/ipmadvertising.be\/nl\/#\/schema\/person\/ce7c98006bb0df101ee45f11ecb39ef5\"},\"headline\":\"Outstream, uw video ads tussen geschreven tekst\",\"datePublished\":\"2024-01-16T15:06:43+00:00\",\"dateModified\":\"2024-01-29T11:48:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ipmadvertising.be\/nl\/outstream-uw-video-ads-tussen-geschreven-tekst\/\"},\"wordCount\":274,\"image\":{\"@id\":\"https:\/\/ipmadvertising.be\/nl\/outstream-uw-video-ads-tussen-geschreven-tekst\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2024\/01\/Outstream.png\",\"articleSection\":[\"Geen onderdeel van een categorie\"],\"inLanguage\":\"nl-NL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ipmadvertising.be\/nl\/outstream-uw-video-ads-tussen-geschreven-tekst\/\",\"url\":\"https:\/\/ipmadvertising.be\/nl\/outstream-uw-video-ads-tussen-geschreven-tekst\/\",\"name\":\"Outstream, uw video ads tussen geschreven tekst - IPM Advertising\",\"isPartOf\":{\"@id\":\"https:\/\/ipmadvertising.be\/nl\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ipmadvertising.be\/nl\/outstream-uw-video-ads-tussen-geschreven-tekst\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ipmadvertising.be\/nl\/outstream-uw-video-ads-tussen-geschreven-tekst\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2024\/01\/Outstream.png\",\"datePublished\":\"2024-01-16T15:06:43+00:00\",\"dateModified\":\"2024-01-29T11:48:03+00:00\",\"author\":{\"@id\":\"https:\/\/ipmadvertising.be\/nl\/#\/schema\/person\/ce7c98006bb0df101ee45f11ecb39ef5\"},\"breadcrumb\":{\"@id\":\"https:\/\/ipmadvertising.be\/nl\/outstream-uw-video-ads-tussen-geschreven-tekst\/#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ipmadvertising.be\/nl\/outstream-uw-video-ads-tussen-geschreven-tekst\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\/\/ipmadvertising.be\/nl\/outstream-uw-video-ads-tussen-geschreven-tekst\/#primaryimage\",\"url\":\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2024\/01\/Outstream.png\",\"contentUrl\":\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2024\/01\/Outstream.png\",\"width\":1100,\"height\":635},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ipmadvertising.be\/nl\/outstream-uw-video-ads-tussen-geschreven-tekst\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/ipmadvertising.be\/nl\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Outstream, uw video ads tussen geschreven tekst\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ipmadvertising.be\/nl\/#website\",\"url\":\"https:\/\/ipmadvertising.be\/nl\/\",\"name\":\"IPM Advertising\",\"description\":\"Media &amp; 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