{"id":12520,"date":"2023-10-05T15:26:20","date_gmt":"2023-10-05T13:26:20","guid":{"rendered":"https:\/\/ipmadvertising.be\/ipm-engageert-zich-nog-meer-voor-verantwoorde-reclame\/"},"modified":"2023-10-31T10:15:59","modified_gmt":"2023-10-31T09:15:59","slug":"ipm-engageert-zich-nog-meer-voor-verantwoorde-reclame","status":"publish","type":"post","link":"https:\/\/ipmadvertising.be\/nl\/ipm-engageert-zich-nog-meer-voor-verantwoorde-reclame\/","title":{"rendered":"IPM engageert zich nog meer voor verantwoorde reclame"},"content":{"rendered":"\n<p><p><strong>De kwaliteit beoordelen en bevorderen van websites die zich inzetten voor verantwoorde reclamepraktijken: dat is het doel van het DAT-label dat IPM onlangs heeft ontvangen.<\/strong><\/p>&#13;\n<p><strong>IPM heeft onlangs het DAT-label ontvangen. Het label is bedoeld om de kwaliteit van de sites die zich verbinden tot verantwoorde reclame te beoordelen en waarderen. <\/strong><\/p><\/p>\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p><p>Het DAT-label (Digital Ad Trust), gelanceerd in 2019 door UBA en We Media (Belgische beroepsorganisatie van uitgevers van periodieke publicaties) is bedoeld om de kwaliteit van de sites die zich verbinden tot verantwoorde reclame te garanderen. \u00a0Thierry Hottat, Director of Operations bij IPM, verklaart<\/p><\/p>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><p>\u00ab <em>bij IPM streven we naar kwaliteit, service en prestaties, en daarom wilden we overgaan tot het labelen van deze principes \u00bb<\/em>.\u00a0<\/p><\/p>\n<\/blockquote>\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"524\" height=\"243\" src=\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2023\/10\/88888.jpg\" alt=\"\" class=\"wp-image-12621\" srcset=\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2023\/10\/88888.jpg 524w, https:\/\/ipmadvertising.be\/wp-content\/uploads\/2023\/10\/88888-480x223.jpg 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 524px, 100vw\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><p>De waardering gebeurt op basis van 5 criteria : brand safety garanderen (merken de garantie bieden dat de omgevingen waarin ze verschijnen volkomen veilig zijn), zichtbaarheid van onlineadvertising optimaliseren, advertentiefraude bestrijden, gebruikerservaring (UX) verbeteren en gebruikers beter informeren over de bescherming van hun persoonsgegevens.\u00a0<\/p><\/p>\n\n\n\n<p><p>\u00ab\u00a0<em>Deze certificering is dan ook zeer positief maar bovenal een bevestiging van alles wat we al doen<\/em><em>.\u00a0\u00bb<\/em><\/p><\/p>\n<\/div>\n<\/div>\n\n<div style=\"height:39px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p><p><em>\u00ab <\/em><em>Voor adverteerders<\/em>, vervolgt Thierry, <em>is het een bijkomend element dat de kwaliteit van de omgeving waarin zij adverteren garandeert, en dat een veilig universum garandeert. Dit onderscheidt ons bijvoorbeeld ook van bepaalde sites die uitsluitend inhoud verzamelen. Vergeleken met de positionering qua advertentieaanbod die IPM haar adverteerders wil bieden, is het dus een pluspunt met een duidelijke symbolische waarde.<\/em> \u00bb<\/p><\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"257\" src=\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2023\/10\/critere-dat-1024x257.png\" alt=\"\" class=\"wp-image-12507\" srcset=\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2023\/10\/critere-dat-1024x257.png 1024w, https:\/\/ipmadvertising.be\/wp-content\/uploads\/2023\/10\/critere-dat-980x246.png 980w, https:\/\/ipmadvertising.be\/wp-content\/uploads\/2023\/10\/critere-dat-480x120.png 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>De kwaliteit beoordelen en bevorderen van websites die zich inzetten voor verantwoorde reclamepraktijken: dat is het doel van het DAT-label dat IPM onlangs heeft ontvangen. &#13; IPM heeft onlangs het DAT-label ontvangen. Het label is bedoeld om de kwaliteit van de sites die zich verbinden tot verantwoorde reclame te beoordelen en waarderen. Het DAT-label (Digital [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":12436,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[112],"tags":[],"class_list":["post-12520","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geen-onderdeel-van-een-categorie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>IPM engageert zich nog meer voor verantwoorde reclame - IPM Advertising<\/title>\n<meta name=\"description\" content=\"De kwaliteit beoordelen en bevorderen van websites die zich inzetten voor verantwoorde reclamepraktijken: dat is het doel van het DAT-label dat IPM onlangs heeft ontvangen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmadvertising.be\/nl\/ipm-engageert-zich-nog-meer-voor-verantwoorde-reclame\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IPM engageert zich nog meer voor verantwoorde reclame - IPM Advertising\" \/>\n<meta property=\"og:description\" content=\"De kwaliteit beoordelen en bevorderen van websites die zich inzetten voor verantwoorde reclamepraktijken: dat is het doel van het DAT-label dat IPM onlangs heeft ontvangen.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmadvertising.be\/nl\/ipm-engageert-zich-nog-meer-voor-verantwoorde-reclame\/\" \/>\n<meta property=\"og:site_name\" content=\"IPM Advertising\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-05T13:26:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-31T09:15:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2023\/10\/label-dat.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1100\" \/>\n\t<meta property=\"og:image:height\" content=\"635\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ludovic van Rampelbergh\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ludovic van Rampelbergh\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ipmadvertising.be\/nl\/ipm-engageert-zich-nog-meer-voor-verantwoorde-reclame\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/ipmadvertising.be\/nl\/ipm-engageert-zich-nog-meer-voor-verantwoorde-reclame\/\"},\"author\":{\"name\":\"Ludovic van Rampelbergh\",\"@id\":\"https:\/\/ipmadvertising.be\/nl\/#\/schema\/person\/ce7c98006bb0df101ee45f11ecb39ef5\"},\"headline\":\"IPM engageert zich nog meer voor verantwoorde reclame\",\"datePublished\":\"2023-10-05T13:26:20+00:00\",\"dateModified\":\"2023-10-31T09:15:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ipmadvertising.be\/nl\/ipm-engageert-zich-nog-meer-voor-verantwoorde-reclame\/\"},\"wordCount\":240,\"image\":{\"@id\":\"https:\/\/ipmadvertising.be\/nl\/ipm-engageert-zich-nog-meer-voor-verantwoorde-reclame\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2023\/10\/label-dat.png\",\"articleSection\":[\"Geen onderdeel van een categorie\"],\"inLanguage\":\"nl-NL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ipmadvertising.be\/nl\/ipm-engageert-zich-nog-meer-voor-verantwoorde-reclame\/\",\"url\":\"https:\/\/ipmadvertising.be\/nl\/ipm-engageert-zich-nog-meer-voor-verantwoorde-reclame\/\",\"name\":\"IPM engageert zich nog meer voor verantwoorde reclame - 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