{"id":12519,"date":"2023-10-05T15:21:56","date_gmt":"2023-10-05T13:21:56","guid":{"rendered":"https:\/\/ipmadvertising.be\/ln24-uniek-nieuwsaanbod-in-europa\/"},"modified":"2023-10-05T15:21:56","modified_gmt":"2023-10-05T13:21:56","slug":"ln24-uniek-nieuwsaanbod-in-europa","status":"publish","type":"post","link":"https:\/\/ipmadvertising.be\/nl\/ln24-uniek-nieuwsaanbod-in-europa\/","title":{"rendered":"LN24: uniek nieuwsaanbod in Europa"},"content":{"rendered":"\n<p><p><strong>LN24 is in beweging en Emmanuel Tourpe, Directeur Audiovisuele Media van IPM, is vastbesloten om het te bewijzen: de 24-uurs nieuwszender heeft de programmering volledig aangepast en dat lijkt een succes!<\/strong><\/p><\/p>\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p><p>Er is heel wat veranderd sinds LN24 zich in december 2021 bij IPM aansloot!<\/p><\/p>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><p>&#8220;<em>We zitten in jaar 2 van de integratie van een tv-nieuwszender in een mediagroep. In jaar 1 hebben we ons publiek kunnen verdubbelen en we streven ernaar om dat over een jaar opnieuw te verdubbelen<\/em>&#8220;, zegt Emmanuel Tourpe en hij voegt eraan toe dat &#8220;<em>we volledig gelijkwaardig zijn aan LCI in Frankrijk<\/em>&#8220;.<\/p><\/p>\n<\/blockquote>\n\n<div style=\"height:37px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2023\/10\/smartmockups_lnd4cjz1.png\" alt=\"\" class=\"wp-image-12493\" style=\"width:328px;height:274px\" width=\"328\" height=\"274\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Wat is de verklaring voor dit succes?  <\/p>\n\n\n\n<p><p>De strategie bestond al uit het samenstellen van een programmering met een sterk aanbod gedurende de hele dag. Vervolgens heeft de zender zich volledig geconcentreerd op &#8216;access prime time&#8217;, d.w.z. tussen 17.00 en 23.00 uur, voor het uitzenden van vaste programma&#8217;s.\u00a0<\/p><\/p>\n\n\n\n<p><p>Het idee is dat zelfs als er geen belangrijk actueel nieuws is, er een programma voorhanden is dat mensen graag willen volgen.<\/p><\/p>\n<\/div>\n<\/div>\n\n<div style=\"height:68px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><\/p>\n\n\n\n<p>Na het gedrag van het publiek van uur tot uur te hebben bestudeerd, heeft de zender alle nieuwsprogramma&#8217;s uitgewerkt volgens de behoeften van dat publiek: <\/p>\n\n\n\n<p><p>relevant nieuws, het 18u-journaal, infotainment met Pascal Vrebos en zijn team, enz.<\/p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2023\/10\/smartmockups_lnd4hxpt.png\" alt=\"\" class=\"wp-image-12500\" style=\"width:339px;height:283px\" width=\"339\" height=\"283\"\/><\/figure>\n<\/div>\n<\/div>\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p><p>De directeur Audiovisuele Media van IPM stelt dat dit een uniek concept is in Europa dat zeker adverteerders zal aantrekken, want \u201c<em>de toekomst van general interest TV ligt in het nieuws&#8230;. en wij zijn het nieuws.\u201d<\/em><\/p><\/p>\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><p>Als je meer wilt weten over wat we te bieden hebben, neem dan contact op met: <a href=\"mailto:ftramasure@ln24.be\"><strong>ftramasure@ln24.be<\/strong><\/a><\/p><\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>LN24 is in beweging en Emmanuel Tourpe, Directeur Audiovisuele Media van IPM, is vastbesloten om het te bewijzen: de 24-uurs nieuwszender heeft de programmering volledig aangepast en dat lijkt een succes! Er is heel wat veranderd sinds LN24 zich in december 2021 bij IPM aansloot! &#8220;We zitten in jaar 2 van de integratie van een [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":12427,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[112],"tags":[],"class_list":["post-12519","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geen-onderdeel-van-een-categorie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LN24: uniek nieuwsaanbod in Europa - IPM Advertising<\/title>\n<meta name=\"description\" content=\"LN24 is in beweging en Emmanuel Tourpe, Directeur Audiovisuele Media van IPM, is vastbesloten om het te bewijzen: de 24-uurs nieuwszender heeft de programmering volledig aangepast en dat lijkt een succes!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmadvertising.be\/nl\/ln24-uniek-nieuwsaanbod-in-europa\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LN24: uniek nieuwsaanbod in Europa - 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