{"id":12346,"date":"2023-09-05T12:59:04","date_gmt":"2023-09-05T10:59:04","guid":{"rendered":"https:\/\/ipmadvertising.be\/les-news-belangrijk-fundament-voor-democratie\/"},"modified":"2023-09-05T12:59:05","modified_gmt":"2023-09-05T10:59:05","slug":"les-news-belangrijk-fundament-voor-democratie","status":"publish","type":"post","link":"https:\/\/ipmadvertising.be\/nl\/les-news-belangrijk-fundament-voor-democratie\/","title":{"rendered":"Les News, belangrijk fundament voor democratie"},"content":{"rendered":"\n<p><p><strong>Gemiddeld besteden de Belgen 539 minuten per dag (ofwel 9 uur) aan mediaconsumptie. Om de aandacht van uw lezer-consument vast te houden, moet u naast de juiste contentmarketing ook een goede mediastrategie kiezen. NP3D (met 3 nieuwe premium digitale formaten: mobile, desktop, newsletter) is een revolutionair crossmediaal aanbod, aangepast aan de nieuwe multi-device toepassingen.<\/strong><\/p><\/p>\n\n<div style=\"height:42px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p><p><strong>Any Time, Any Where, Any Device<\/strong><\/p><\/p>\n\n<p><\/p>\n\n<p><p>Volgens het 2023-rapport van <a href=\"https:\/\/np.be\/\">News Power<\/a> (NP), verklaart 43% van de mensen de pers te raadplegen op om het even welk moment van de dag, van maandag tot zondag. Sterker nog, deze NP-barometer onthult een echte <strong>ATAWAD<\/strong> (\u201cAny Time, Any Where, Any Device\u201d): lezers zijn <em>moving targets<\/em>, actief op diverse digitale platforms; 79% van de ondervraagden geeft ook toe de reclame-inlassingen te lezen. Met zo&#8217;n percentage kun je er zeker van zijn dat je boodschap goed wordt opgenomen door je doelgroep! Maar hoe optimaliseer je dit?<\/p><\/p>\n\n<div style=\"height:54px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"569\" src=\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2023\/09\/image-1-1024x569.png\" alt=\"\" class=\"wp-image-12318\" srcset=\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2023\/09\/image-1-980x545.png 980w, https:\/\/ipmadvertising.be\/wp-content\/uploads\/2023\/09\/image-1-480x267.png 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n<div style=\"height:65px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p><p><strong>Multiplatforms<\/strong><\/p><\/p>\n\n<p><\/p>\n\n<p><p>We hebben onze nieuwste aanwinst NP3D gedoopt voor newsletter + print + digital. Deze 3 formaten vormen het ideale evenwicht tussen bereik en herhaling van uw reclameboodschap. We hebben ook drie strategische elementen gecombineerd om van uw campagne een succes te maken: de <strong>aantrekkingskracht van het pack, de interesse van de lezer<\/strong> voor de content inclusief reclame en <strong>het eenvoudige totaalaanbod.<\/strong><\/p><\/p>\n\n<p><p>Het multiplatforms package biedt u 25 miljoen gewaarborgde contacten. De contentcreatie voor <em>newsbrands<\/em> kent een grote redactionele kwaliteit, die wordt verzekerd door professionele journalisten. Dit alles natuurlijk tegen een aantrekkelijke prijs vanaf \u20ac84.000 netto of een CPM van \u20ac3,4!<\/p><\/p>\n\n<div style=\"height:42px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"447\" src=\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2023\/09\/image-1024x447.png\" alt=\"\" class=\"wp-image-12315\" srcset=\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2023\/09\/image-1024x447.png 1024w, https:\/\/ipmadvertising.be\/wp-content\/uploads\/2023\/09\/image-980x428.png 980w, https:\/\/ipmadvertising.be\/wp-content\/uploads\/2023\/09\/image-480x210.png 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n<div style=\"height:46px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><p><strong>Wenst u de naamsbekendheid van uw merk te vergroten? Profiteer van ons NP3D-aanbod!<\/strong><\/p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Marc Hellingh<\/strong> : <a href=\"mailto:marc.hellingh@ipmadvertising.be\"><strong>marc.hellingh@ipmadvertising.be<\/strong><\/a><\/p>\n<\/blockquote>\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gemiddeld besteden de Belgen 539 minuten per dag (ofwel 9 uur) aan mediaconsumptie. Om de aandacht van uw lezer-consument vast te houden, moet u naast de juiste contentmarketing ook een goede mediastrategie kiezen. NP3D (met 3 nieuwe premium digitale formaten: mobile, desktop, newsletter) is een revolutionair crossmediaal aanbod, aangepast aan de nieuwe multi-device toepassingen. Any [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":12278,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[112],"tags":[],"class_list":["post-12346","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geen-onderdeel-van-een-categorie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les News, belangrijk fundament voor democratie - IPM Advertising<\/title>\n<meta name=\"description\" content=\"NP3D (met 3 nieuwe premium digitale formaten: mobile, desktop, newsletter) is een revolutionair crossmediaal aanbod, aangepast aan de nieuwe multi-device toepassingen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmadvertising.be\/nl\/les-news-belangrijk-fundament-voor-democratie\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les News, belangrijk fundament voor democratie - 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