{"id":12344,"date":"2023-09-05T12:52:53","date_gmt":"2023-09-05T10:52:53","guid":{"rendered":"https:\/\/ipmadvertising.be\/genereer-aandacht-voor-uw-merk-met-contextuele-targeting\/"},"modified":"2023-09-05T14:11:36","modified_gmt":"2023-09-05T12:11:36","slug":"genereer-aandacht-voor-uw-merk-met-contextuele-targeting","status":"publish","type":"post","link":"https:\/\/ipmadvertising.be\/nl\/genereer-aandacht-voor-uw-merk-met-contextuele-targeting\/","title":{"rendered":"Genereer aandacht voor uw merk met contextuele targeting"},"content":{"rendered":"\n<p><p><strong>Een advertentie moet de aandacht trekken en een van de manieren om dat te doen is door uw advertentie op de beste plaats in de juiste context te plaatsen met onze nieuwe tool.<\/strong><\/p><\/p>\n\n\n\n<div style=\"height:43px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Advertenties van autoproducten genereren meer impact in een context die is afgestemd op alles wat met de auto heeft te maken<\/p>\n\n\n\n<p>Dit lijkt voor de hand liggend en logisch \u2026 en toch is het niet altijd gemakkelijk om een advertentie in de juiste context te plaatsen. <\/p>\n\n\n\n<p>\u00ab We beschikken nu over alle tools om dit op een geautomatiseerde basis te doen, zodat we adverteerders zeer gerichte oplossingen kunnen bieden \u00bb, verklaart Thierry Hottat, Director of Operations. <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2023\/09\/smartmockups_lm651732-1-889x1024.jpg\" alt=\"\" class=\"wp-image-12334\" style=\"width:308px;height:379px\" width=\"308\" height=\"379\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:65px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><p><strong>\u00ab We zijn actief op nieuwssites, dus over het algemeen zijn surfers meer bezig met hun keuze over welk artikel ze willen lezen en daar willen we op inspelen\u00bb, vervolgt Thierry. <\/strong><\/p><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u00ab De nieuwigheid is dat we nu contextuele targeting cre\u00ebren op basis van artifici\u00eble intelligentie via een tool waarmee we al het verkeer op onze sites kunnen analyseren. Dit alles wordt getoetst aan de hand van de IAB-classificatie, volgens een groot aantal categorie\u00ebn zoals: News, Sport, Muziek, Popcultuur, Shopping, Kunst &#8230; Vervolgens wordt de match tussen reclame en contextuele targeting gemaakt. \u00bb<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1142\" style=\"aspect-ratio: 1522 \/ 1142;\" width=\"1522\" autoplay loop muted src=\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2023\/09\/Media1.mp4\"><\/video><\/figure>\n\n\n\n<p><p>En hoewel veel campagnes geen contextuele targeting vereisen (omdat ze iedereen willen bereiken), kan de methode &#8211; die ook werkt voor videocontent! &#8211; een serieuze boost zijn voor elke adverteerder die de aandacht en betrokkenheid van een bepaald type consument wil wekken.<\/p><\/p>\n\n\n\n<div style=\"height:43px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><p>Meer weten? Ontdek onze<strong><a href=\"https:\/\/ipmadvertising.be\/ratecard-web\">ratecard digitale<\/a><\/strong><\/p><\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Een advertentie moet de aandacht trekken en een van de manieren om dat te doen is door uw advertentie op de beste plaats in de juiste context te plaatsen met onze nieuwe tool. Advertenties van autoproducten genereren meer impact in een context die is afgestemd op alles wat met de auto heeft te maken Dit [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":12272,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[112],"tags":[],"class_list":["post-12344","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geen-onderdeel-van-een-categorie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Genereer aandacht voor uw merk met contextuele targeting - IPM Advertising<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmadvertising.be\/nl\/genereer-aandacht-voor-uw-merk-met-contextuele-targeting\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Genereer aandacht voor uw merk met contextuele targeting - IPM Advertising\" \/>\n<meta property=\"og:description\" content=\"Een advertentie moet de aandacht trekken en een van de manieren om dat te doen is door uw advertentie op de beste plaats in de juiste context te plaatsen met onze nieuwe tool. 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