{"id":11628,"date":"2023-05-11T12:15:07","date_gmt":"2023-05-11T10:15:07","guid":{"rendered":"https:\/\/ipmadvertising.wpengine.com\/ipm-nummer-1-op-gebied-van-video\/"},"modified":"2023-05-11T18:04:41","modified_gmt":"2023-05-11T16:04:41","slug":"ipm-nummer-1-op-gebied-van-video","status":"publish","type":"post","link":"https:\/\/ipmadvertising.be\/nl\/ipm-nummer-1-op-gebied-van-video\/","title":{"rendered":"IPM, nummer 1 op gebied van video!"},"content":{"rendered":"\n<p><strong>Volgens het CIM is IPM \u00e9\u00e9n van de grootste producenten van videostreams in Belgi\u00eb. In het zuiden van het land verovert IPM zelfs de eerste podiumplaats.<\/strong><\/p>\n\n\n\n<p>Mathias Beke, Head of Digital bij IPM verduidelijkt: &#8220;<em>Met video<\/em> <em>versterken we de synergie tussen onze verschillende media en maken we gebruik van onze redactionele vaardigheden om ons publiek <strong>relevante content<\/strong> aan te bieden die is afgestemd op hun voorkeuren<\/em>.\u201d<\/p>\n\n\n\n<div style=\"height:37px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"614\" src=\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2023\/05\/cover-presa-video-1-1024x614.png\" alt=\"\" class=\"wp-image-11735\" srcset=\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2023\/05\/cover-presa-video-1-980x587.png 980w, https:\/\/ipmadvertising.be\/wp-content\/uploads\/2023\/05\/cover-presa-video-1-480x288.png 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><p><strong>De kracht van context <\/strong><\/p><\/h2>\n\n\n\n<p>Bij het schrijven van hun artikels, &#8220;denken&#8221; onze journalisten voortaan &#8220;in tekst en video&#8221;. IPM investeert ook fors in audiovisuele productie. Elke week produceert een team van <a href=\"https:\/\/ipmadvertising.be\/nl\/steeds-meer-videocontent\/\">multimedia-journalisten<\/a> tussen <strong>300 en 400 video&#8217;s<\/strong> op onze sites.<\/p>\n\n\n\n<p>We integreren de video- en audiostreams van <a href=\"https:\/\/www.ln24.be\/\">LN24<\/a> en <a href=\"https:\/\/lnradio.be\/\">LNRadio<\/a> op onze nieuwsplatforms (La Libre, La DH Les Sports+ en L&#8217;Avenir, Moustique en Paris Match). <strong>In totaal genereren we bijna 50 miljoen streams per maand!<\/strong><\/p>\n\n\n\n<p>Volgens de strategische videoplanning die in ToVA (Total Video Advertising planner van het CIM) wordt gesimuleerd, maakt het IPM-aanbod het bijvoorbeeld mogelijk om een lineaire televisiecampagne in de leeftijdscategorie 25-54 jaar met 4 punten te doen stijgen. Bovendien maakt het gecombineerd lokaal aanbod het nu mogelijk een reach te realiseren die gelijkwaardig is aan die van de internationale platforms, met een veel beter rendement.<\/p>\n\n\n\n<p>Onze websites bevatten ook een videotabblad waar onze audiovisuele content wordt gepubliceerd.&nbsp; In deze sectie zijn er verschillende korte formats zoals <a href=\"https:\/\/www.dhnet.be\/videos\/playlist\/video-vestiaire-q5z0m5\/\">Vestiaire<\/a> of de content van de rubriek <a href=\"https:\/\/www.dhnet.be\/videos\/playlist\/video-insolite-qs3llz\/\">Insolite<\/a> of de alternatieve en extreme sporten met <a href=\"https:\/\/www.dhnet.be\/videos\/playlist\/video-freeride-q5z0kf\/\">Freeride<\/a>.<\/p>\n\n\n\n<div style=\"height:37px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"944\" height=\"319\" src=\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2023\/05\/image.png\" alt=\"\" class=\"wp-image-11513\" srcset=\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2023\/05\/image.png 944w, https:\/\/ipmadvertising.be\/wp-content\/uploads\/2023\/05\/image-480x162.png 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 944px, 100vw\" \/><figcaption>Wij bieden verschillende videoformaten aan. Het resultaat voor uw advertenties? De verhoogde aandacht van onze surfers en \u00e9\u00e9n van de grootste en meest kwalitatieve inventarissen op de markt. <\/figcaption><\/figure>\n\n\n\n<div style=\"height:46px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><p><strong>Heel wat bereik en formaten &nbsp;<\/strong><\/p><\/h2>\n\n\n\n<p>Mathias Beke benadrukt dat het IPM-<strong>aanbod<\/strong> inspeelt op de specifieke behoeften van de adverteerders: \u00ab&nbsp;<strong><em>pre-roll<\/em><\/strong><em>-formaten, korte filmpjes die v\u00f3\u00f3r de gekozen content worden vertoond, en <strong>InRead<\/strong>-formaten, die worden geactiveerd wanneer de gebruiker door een artikel scrolt&nbsp;\u00bb. <\/em><\/p>\n\n\n\n<p>\u00ab&nbsp;<em>Ons aanbod levert een stevige incremental reach op voor <strong>broadcast campagnes<\/strong>, ter aanvulling en verbetering van het bereik van traditionele tv-campagnes, maar we bieden ook <strong>fine-targeting<\/strong> op basis van <strong>gedragsgegevens van gebruikers <\/strong><\/em>\u00bb onderstreept Mathias.<\/p>\n\n\n\n<p>Dit stelt adverteerders in staat de doeltreffendheid van hun campagnes te optimaliseren door de juiste boodschappen op het juiste moment aan het juiste doelpubliek te bezorgen. Een echte meerwaarde, vooral omdat IPM <a href=\"https:\/\/ipmadvertising.be\/nl\/de-video-inventaris-van-ipm-krijgt-de-hoofdrol-op-tova\/\">zeer competitief<\/a> is in termen van metrics en resultaten!<\/p>\n\n\n\n<p>Op zoek naar een groot nationaal bereik? Ons videopakket <a href=\"https:\/\/ipmadvertising.be\/nl\/tboo-and-more-ontdek-onze-display-en-video-packages\/\"><strong>TBOO &amp; more<\/strong><\/a><strong>, met ruim 4 miljoen unieke maandelijkse bezoekers<\/strong>, is ideaal voor uw <strong>awareness<\/strong>!<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><p><strong>Enkele cijfers<\/strong><\/p><\/h2>\n\n\n\n<p><strong>50 miljoen&nbsp;<\/strong>videostreams per maand bij IPM<\/p>\n\n\n\n<p><strong>75%&nbsp;<\/strong>video completion rate<\/p>\n\n\n\n<p><strong>90%<\/strong> viewability rate<\/p>\n\n\n\n<div style=\"height:39px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Meer informatie is beschikbaar op onze <a href=\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2023\/04\/RATECARD-WEB-17-04-2023.pdf\">rate card<\/a> of bij onze sales <a href=\"https:\/\/ipmadvertising.be\/nl\/team\/sibylle-de-meeus\/\">Sibylle<\/a> of <a href=\"https:\/\/ipmadvertising.be\/nl\/team\/caroline-bossaert\/\">Caroline<\/a>&nbsp;!&nbsp;<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Volgens het CIM is IPM \u00e9\u00e9n van de grootste producenten van videostreams in Belgi\u00eb. In het zuiden van het land verovert IPM zelfs de eerste podiumplaats. Mathias Beke, Head of Digital bij IPM verduidelijkt: &#8220;Met video versterken we de synergie tussen onze verschillende media en maken we gebruik van onze redactionele vaardigheden om ons publiek [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":11646,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[112],"tags":[],"class_list":["post-11628","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geen-onderdeel-van-een-categorie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>IPM, nummer 1 op gebied van video! - IPM Advertising<\/title>\n<meta name=\"description\" content=\"Volgens het CIM is IPM \u00e9\u00e9n van de grootste producenten van videostreams in Belgi\u00eb. In het zuiden van het land verovert IPM zelfs de eerste podiumplaats.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmadvertising.be\/nl\/ipm-nummer-1-op-gebied-van-video\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IPM, nummer 1 op gebied van video! - IPM Advertising\" \/>\n<meta property=\"og:description\" content=\"Volgens het CIM is IPM \u00e9\u00e9n van de grootste producenten van videostreams in Belgi\u00eb. 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