{"id":11377,"date":"2023-04-04T12:49:00","date_gmt":"2023-04-04T10:49:00","guid":{"rendered":"https:\/\/ipmadvertising.wpengine.com\/la-libre-en-la-dh-les-sports-hanteren-een-nieuw-formaat-vanaf-4-april-2023\/"},"modified":"2023-04-04T14:49:57","modified_gmt":"2023-04-04T12:49:57","slug":"la-libre-en-la-dh-les-sports-hanteren-een-nieuw-formaat-vanaf-4-april-2023","status":"publish","type":"post","link":"https:\/\/ipmadvertising.be\/nl\/la-libre-en-la-dh-les-sports-hanteren-een-nieuw-formaat-vanaf-4-april-2023\/","title":{"rendered":"La Libre en La DH Les Sports + hanteren een nieuw formaat vanaf 4 april 2023!"},"content":{"rendered":"\n<p><strong>Op 4 april 2023 slaan onze twee titels een bladzijde om. Vanaf dan zullen ze van de pers rollen in half-Berliner formaat, het formaat dat al wordt toegepast bij onze regionale krant L\u2019Avenir. <\/strong><\/p>\n\n\n\n<p>\u00ab<em>Het half-Berliner formaat is gemakkelijker te hanteren en biedt meer leescomfort<\/em>\u00bb, verklaart Edmond Arnoys, die al meer dan 20 jaar verantwoordelijk is voor de opmaak van de kranten.&nbsp;<\/p>\n\n\n\n<p>De krant is compacter en duurzamer geworden. &nbsp;De verandering maakt deel uit <a href=\"https:\/\/www.dhnet.be\/regions\/bruxelles\/2020\/06\/30\/le-groupe-ipm-la-dh-la-libre-paris-match-installe-1-000-panneaux-solaires-sur-le-site-de-son-imprimerie-a-anderlecht-SZ4AKHVBSRG5VBSYGVK42QTBRM\/\">van de initiatieven van de IPM-Group om haar ecologische voetafdruk te verbeteren.<\/a><\/p>\n\n\n\n<p>Het nieuwe formaat heeft ook gevolgen voor de afmetingen van de advertenties. De aangepaste technische fiche is te vinden op <a href=\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2023\/03\/RATECARD-WEB-20-03-2023-2.pdf\">onze rate card<\/a> (gelieve de slides 20 en 21 te raadplegen).<\/p>\n\n\n\n<p><strong>Continue verandering<\/strong><\/p>\n\n\n\n<p>&nbsp;\u00ab&nbsp;<em>IPM was in de jaren 2000 al innovatief&#8221;, <\/em>herinnert Edmond zich<em>. &#8220;De meeste dagbladen werden gedrukt in grote formaten zoals broadsheet. Toen besloten werd over te stappen op tabloid, een toen nog weinig bekend formaat, keek men raar op. Daarna werden kleinere formaten de norm. IPM was zeker een voorloper<\/em>&#8230;\u00bb.<\/p>\n\n\n\n<p>Ons sales teams staat klaar voor al uw vragen:&nbsp;<a href=\"https:\/\/ipmadvertising.be\/nl\/team\/caroline-bossaert\/\"><em><strong>Caroline Bossaert<\/strong><\/em><\/a><em>&nbsp;en&nbsp;<\/em><a href=\"https:\/\/ipmadvertising.be\/nl\/team\/sibylle-de-meeus\/\"><em><strong>Sibylle de Mee\u00fbs<\/strong><\/em><\/a><em>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Op 4 april 2023 slaan onze twee titels een bladzijde om. Vanaf dan zullen ze van de pers rollen in half-Berliner formaat, het formaat dat al wordt toegepast bij onze regionale krant L\u2019Avenir. \u00abHet half-Berliner formaat is gemakkelijker te hanteren en biedt meer leescomfort\u00bb, verklaart Edmond Arnoys, die al meer dan 20 jaar verantwoordelijk is [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":11384,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[112],"tags":[],"class_list":["post-11377","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geen-onderdeel-van-een-categorie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La Libre en La DH Les Sports + hanteren een nieuw formaat vanaf 4 april 2023! - IPM Advertising<\/title>\n<meta name=\"description\" content=\"Op 4 april 2023 slaan onze twee titels een bladzijde om. Vanaf dan zullen ze van de pers rollen in half-Berliner formaat, het formaat dat al wordt toegepast bij onze regionale krant L\u2019Avenir.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmadvertising.be\/nl\/la-libre-en-la-dh-les-sports-hanteren-een-nieuw-formaat-vanaf-4-april-2023\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La Libre en La DH Les Sports + hanteren een nieuw formaat vanaf 4 april 2023! - IPM Advertising\" \/>\n<meta property=\"og:description\" content=\"Op 4 april 2023 slaan onze twee titels een bladzijde om. Vanaf dan zullen ze van de pers rollen in half-Berliner formaat, het formaat dat al wordt toegepast bij onze regionale krant L\u2019Avenir.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmadvertising.be\/nl\/la-libre-en-la-dh-les-sports-hanteren-een-nieuw-formaat-vanaf-4-april-2023\/\" \/>\n<meta property=\"og:site_name\" content=\"IPM Advertising\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-04T10:49:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-04T12:49:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2023\/04\/new-format.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1100\" \/>\n\t<meta property=\"og:image:height\" content=\"635\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Apoline Lescot\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"Apoline Lescot\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ipmadvertising.be\/nl\/la-libre-en-la-dh-les-sports-hanteren-een-nieuw-formaat-vanaf-4-april-2023\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/ipmadvertising.be\/nl\/la-libre-en-la-dh-les-sports-hanteren-een-nieuw-formaat-vanaf-4-april-2023\/\"},\"author\":{\"name\":\"Apoline Lescot\",\"@id\":\"https:\/\/ipmadvertising.be\/nl\/#\/schema\/person\/b1b9e6efd10bb06555af917a7081b26d\"},\"headline\":\"La Libre en La DH Les Sports + hanteren een nieuw formaat vanaf 4 april 2023!\",\"datePublished\":\"2023-04-04T10:49:00+00:00\",\"dateModified\":\"2023-04-04T12:49:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ipmadvertising.be\/nl\/la-libre-en-la-dh-les-sports-hanteren-een-nieuw-formaat-vanaf-4-april-2023\/\"},\"wordCount\":199,\"image\":{\"@id\":\"https:\/\/ipmadvertising.be\/nl\/la-libre-en-la-dh-les-sports-hanteren-een-nieuw-formaat-vanaf-4-april-2023\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2023\/04\/new-format.jpg\",\"articleSection\":[\"Geen onderdeel van een categorie\"],\"inLanguage\":\"nl-NL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ipmadvertising.be\/nl\/la-libre-en-la-dh-les-sports-hanteren-een-nieuw-formaat-vanaf-4-april-2023\/\",\"url\":\"https:\/\/ipmadvertising.be\/nl\/la-libre-en-la-dh-les-sports-hanteren-een-nieuw-formaat-vanaf-4-april-2023\/\",\"name\":\"La Libre en La DH Les Sports + hanteren een nieuw formaat vanaf 4 april 2023! - IPM Advertising\",\"isPartOf\":{\"@id\":\"https:\/\/ipmadvertising.be\/nl\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ipmadvertising.be\/nl\/la-libre-en-la-dh-les-sports-hanteren-een-nieuw-formaat-vanaf-4-april-2023\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ipmadvertising.be\/nl\/la-libre-en-la-dh-les-sports-hanteren-een-nieuw-formaat-vanaf-4-april-2023\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2023\/04\/new-format.jpg\",\"datePublished\":\"2023-04-04T10:49:00+00:00\",\"dateModified\":\"2023-04-04T12:49:57+00:00\",\"author\":{\"@id\":\"https:\/\/ipmadvertising.be\/nl\/#\/schema\/person\/b1b9e6efd10bb06555af917a7081b26d\"},\"description\":\"Op 4 april 2023 slaan onze twee titels een bladzijde om. Vanaf dan zullen ze van de pers rollen in half-Berliner formaat, het formaat dat al wordt toegepast bij onze regionale krant L\u2019Avenir.\",\"breadcrumb\":{\"@id\":\"https:\/\/ipmadvertising.be\/nl\/la-libre-en-la-dh-les-sports-hanteren-een-nieuw-formaat-vanaf-4-april-2023\/#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ipmadvertising.be\/nl\/la-libre-en-la-dh-les-sports-hanteren-een-nieuw-formaat-vanaf-4-april-2023\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\/\/ipmadvertising.be\/nl\/la-libre-en-la-dh-les-sports-hanteren-een-nieuw-formaat-vanaf-4-april-2023\/#primaryimage\",\"url\":\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2023\/04\/new-format.jpg\",\"contentUrl\":\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2023\/04\/new-format.jpg\",\"width\":1100,\"height\":635},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ipmadvertising.be\/nl\/la-libre-en-la-dh-les-sports-hanteren-een-nieuw-formaat-vanaf-4-april-2023\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/ipmadvertising.be\/nl\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"La Libre en La DH Les Sports + hanteren een nieuw formaat vanaf 4 april 2023!\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ipmadvertising.be\/nl\/#website\",\"url\":\"https:\/\/ipmadvertising.be\/nl\/\",\"name\":\"IPM Advertising\",\"description\":\"Media &amp; Marketing Factory\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ipmadvertising.be\/nl\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"nl-NL\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/ipmadvertising.be\/nl\/#\/schema\/person\/b1b9e6efd10bb06555af917a7081b26d\",\"name\":\"Apoline Lescot\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/dd3760c9a63b3a1580f0d8fe168c968289a343184ea208c67a46341d9f9c8cb1?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/dd3760c9a63b3a1580f0d8fe168c968289a343184ea208c67a46341d9f9c8cb1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/dd3760c9a63b3a1580f0d8fe168c968289a343184ea208c67a46341d9f9c8cb1?s=96&d=mm&r=g\",\"caption\":\"Apoline Lescot\"},\"url\":\"https:\/\/ipmadvertising.be\/nl\/author\/apoline\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"La Libre en La DH Les Sports + hanteren een nieuw formaat vanaf 4 april 2023! - IPM Advertising","description":"Op 4 april 2023 slaan onze twee titels een bladzijde om. Vanaf dan zullen ze van de pers rollen in half-Berliner formaat, het formaat dat al wordt toegepast bij onze regionale krant L\u2019Avenir.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmadvertising.be\/nl\/la-libre-en-la-dh-les-sports-hanteren-een-nieuw-formaat-vanaf-4-april-2023\/","og_locale":"nl_NL","og_type":"article","og_title":"La Libre en La DH Les Sports + hanteren een nieuw formaat vanaf 4 april 2023! - IPM Advertising","og_description":"Op 4 april 2023 slaan onze twee titels een bladzijde om. Vanaf dan zullen ze van de pers rollen in half-Berliner formaat, het formaat dat al wordt toegepast bij onze regionale krant L\u2019Avenir.","og_url":"https:\/\/ipmadvertising.be\/nl\/la-libre-en-la-dh-les-sports-hanteren-een-nieuw-formaat-vanaf-4-april-2023\/","og_site_name":"IPM Advertising","article_published_time":"2023-04-04T10:49:00+00:00","article_modified_time":"2023-04-04T12:49:57+00:00","og_image":[{"width":1100,"height":635,"url":"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2023\/04\/new-format.jpg","type":"image\/jpeg"}],"author":"Apoline Lescot","twitter_card":"summary_large_image","twitter_misc":{"Geschreven door":"Apoline Lescot","Geschatte leestijd":"1 minuut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmadvertising.be\/nl\/la-libre-en-la-dh-les-sports-hanteren-een-nieuw-formaat-vanaf-4-april-2023\/#article","isPartOf":{"@id":"https:\/\/ipmadvertising.be\/nl\/la-libre-en-la-dh-les-sports-hanteren-een-nieuw-formaat-vanaf-4-april-2023\/"},"author":{"name":"Apoline Lescot","@id":"https:\/\/ipmadvertising.be\/nl\/#\/schema\/person\/b1b9e6efd10bb06555af917a7081b26d"},"headline":"La Libre en La DH Les Sports + hanteren een nieuw formaat vanaf 4 april 2023!","datePublished":"2023-04-04T10:49:00+00:00","dateModified":"2023-04-04T12:49:57+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmadvertising.be\/nl\/la-libre-en-la-dh-les-sports-hanteren-een-nieuw-formaat-vanaf-4-april-2023\/"},"wordCount":199,"image":{"@id":"https:\/\/ipmadvertising.be\/nl\/la-libre-en-la-dh-les-sports-hanteren-een-nieuw-formaat-vanaf-4-april-2023\/#primaryimage"},"thumbnailUrl":"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2023\/04\/new-format.jpg","articleSection":["Geen onderdeel van een categorie"],"inLanguage":"nl-NL"},{"@type":"WebPage","@id":"https:\/\/ipmadvertising.be\/nl\/la-libre-en-la-dh-les-sports-hanteren-een-nieuw-formaat-vanaf-4-april-2023\/","url":"https:\/\/ipmadvertising.be\/nl\/la-libre-en-la-dh-les-sports-hanteren-een-nieuw-formaat-vanaf-4-april-2023\/","name":"La Libre en La DH Les Sports + hanteren een nieuw formaat vanaf 4 april 2023! - IPM Advertising","isPartOf":{"@id":"https:\/\/ipmadvertising.be\/nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmadvertising.be\/nl\/la-libre-en-la-dh-les-sports-hanteren-een-nieuw-formaat-vanaf-4-april-2023\/#primaryimage"},"image":{"@id":"https:\/\/ipmadvertising.be\/nl\/la-libre-en-la-dh-les-sports-hanteren-een-nieuw-formaat-vanaf-4-april-2023\/#primaryimage"},"thumbnailUrl":"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2023\/04\/new-format.jpg","datePublished":"2023-04-04T10:49:00+00:00","dateModified":"2023-04-04T12:49:57+00:00","author":{"@id":"https:\/\/ipmadvertising.be\/nl\/#\/schema\/person\/b1b9e6efd10bb06555af917a7081b26d"},"description":"Op 4 april 2023 slaan onze twee titels een bladzijde om. Vanaf dan zullen ze van de pers rollen in half-Berliner formaat, het formaat dat al wordt toegepast bij onze regionale krant L\u2019Avenir.","breadcrumb":{"@id":"https:\/\/ipmadvertising.be\/nl\/la-libre-en-la-dh-les-sports-hanteren-een-nieuw-formaat-vanaf-4-april-2023\/#breadcrumb"},"inLanguage":"nl-NL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmadvertising.be\/nl\/la-libre-en-la-dh-les-sports-hanteren-een-nieuw-formaat-vanaf-4-april-2023\/"]}]},{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/ipmadvertising.be\/nl\/la-libre-en-la-dh-les-sports-hanteren-een-nieuw-formaat-vanaf-4-april-2023\/#primaryimage","url":"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2023\/04\/new-format.jpg","contentUrl":"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2023\/04\/new-format.jpg","width":1100,"height":635},{"@type":"BreadcrumbList","@id":"https:\/\/ipmadvertising.be\/nl\/la-libre-en-la-dh-les-sports-hanteren-een-nieuw-formaat-vanaf-4-april-2023\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/ipmadvertising.be\/nl\/"},{"@type":"ListItem","position":2,"name":"La Libre en La DH Les Sports + hanteren een nieuw formaat vanaf 4 april 2023!"}]},{"@type":"WebSite","@id":"https:\/\/ipmadvertising.be\/nl\/#website","url":"https:\/\/ipmadvertising.be\/nl\/","name":"IPM Advertising","description":"Media &amp; Marketing Factory","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmadvertising.be\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"nl-NL"},{"@type":"Person","@id":"https:\/\/ipmadvertising.be\/nl\/#\/schema\/person\/b1b9e6efd10bb06555af917a7081b26d","name":"Apoline Lescot","image":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/secure.gravatar.com\/avatar\/dd3760c9a63b3a1580f0d8fe168c968289a343184ea208c67a46341d9f9c8cb1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/dd3760c9a63b3a1580f0d8fe168c968289a343184ea208c67a46341d9f9c8cb1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/dd3760c9a63b3a1580f0d8fe168c968289a343184ea208c67a46341d9f9c8cb1?s=96&d=mm&r=g","caption":"Apoline Lescot"},"url":"https:\/\/ipmadvertising.be\/nl\/author\/apoline\/"}]}},"_links":{"self":[{"href":"https:\/\/ipmadvertising.be\/nl\/wp-json\/wp\/v2\/posts\/11377","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmadvertising.be\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmadvertising.be\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmadvertising.be\/nl\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmadvertising.be\/nl\/wp-json\/wp\/v2\/comments?post=11377"}],"version-history":[{"count":0,"href":"https:\/\/ipmadvertising.be\/nl\/wp-json\/wp\/v2\/posts\/11377\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmadvertising.be\/nl\/wp-json\/wp\/v2\/media\/11384"}],"wp:attachment":[{"href":"https:\/\/ipmadvertising.be\/nl\/wp-json\/wp\/v2\/media?parent=11377"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmadvertising.be\/nl\/wp-json\/wp\/v2\/categories?post=11377"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmadvertising.be\/nl\/wp-json\/wp\/v2\/tags?post=11377"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}