{"id":11373,"date":"2023-04-04T12:37:37","date_gmt":"2023-04-04T10:37:37","guid":{"rendered":"https:\/\/ipmadvertising.wpengine.com\/ons-banner-aanbod-wordt-uitgebreid-met-twee-nieuwe-formaten\/"},"modified":"2023-04-04T13:36:00","modified_gmt":"2023-04-04T11:36:00","slug":"ons-banner-aanbod-wordt-uitgebreid-met-twee-nieuwe-formaten","status":"publish","type":"post","link":"https:\/\/ipmadvertising.be\/nl\/ons-banner-aanbod-wordt-uitgebreid-met-twee-nieuwe-formaten\/","title":{"rendered":"Ons banner-aanbod wordt uitgebreid met twee nieuwe formaten"},"content":{"rendered":"\n<p><strong>Een parallax en een &#8220;enhanced leaderboard&#8221; verrijken ons aanbod van banner-oplossingen.<\/strong><\/p>\n\n\n\n<p>Parallax is een \u00ab&nbsp;mobile minded&nbsp;\u00bb techniek waarbij de animaties veranderen terwijl de gebruiker scrollt. \u00ab&nbsp;<em>Het is een innovatieve variant van de traditionele banner <\/em>\u00bb zegt Thierry, Operations Director bij IPM Advertising.<\/p>\n\n\n\n<p>De \u00ab enhanced leaderboard \u00bb heeft de vorm van een klassieke banner, maar met een uniek kenmerk: de banner wordt bovenop de pagina&#8217;s &#8220;Articles Payants&#8221; van onze sites geplaatst. Deze blijft enkele seconden zichtbaar en verdwijnt dan van het scherm van de surfer. Een andere bijzonderheid is dat de banner verschillende horizontale formaten kan hebben, zoals een &#8220;Large Leaderboard&#8221; of zelfs een &#8220;Billboard&#8221;.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"828\" src=\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2023\/04\/Sticky-exemple-La-Libre-1024x828.png\" alt=\"\" class=\"wp-image-11348\" srcset=\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2023\/04\/Sticky-exemple-La-Libre-1024x828.png 1024w, https:\/\/ipmadvertising.be\/wp-content\/uploads\/2023\/04\/Sticky-exemple-La-Libre-980x793.png 980w, https:\/\/ipmadvertising.be\/wp-content\/uploads\/2023\/04\/Sticky-exemple-La-Libre-480x388.png 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<p>Hieronder staat een voorbeeld van een verbeterd leesbord op de website van La Libre Eco. <\/p>\n\n\n\n<p><em>\u00ab&nbsp;De prestaties van deze twee nieuwe formules zijn zeer bemoedigend <\/em>\u00bb, stelt Thierry. \u00ab <em>Ze trekken op een originele manier de aandacht van onze surfers zonder afbreuk te doen aan hun leescomfort.&nbsp;\u00bb <\/em><\/p>\n\n\n\n<p>We hebben ook ons preroll-aanbod aangepast door onze prijzen te wijzigen. Met nu 13 euro per CPM zijn onze video-oplossingen een van de meest betaalbare op de markt.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"580\" src=\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2023\/04\/image-1024x580.png\" alt=\"\" class=\"wp-image-11344\" srcset=\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2023\/04\/image-1024x580.png 1024w, https:\/\/ipmadvertising.be\/wp-content\/uploads\/2023\/04\/image-480x272.png 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<p>Als u meer wilt weten over deze formats of die van onze tariefkaart, beantwoorden Sibylle de Meeus, Caroline Bossaert en Gr\u00e9gory de Tilesse graag uw vragen!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Een parallax en een &#8220;enhanced leaderboard&#8221; verrijken ons aanbod van banner-oplossingen. Parallax is een \u00ab&nbsp;mobile minded&nbsp;\u00bb techniek waarbij de animaties veranderen terwijl de gebruiker scrollt. \u00ab&nbsp;Het is een innovatieve variant van de traditionele banner \u00bb zegt Thierry, Operations Director bij IPM Advertising. De \u00ab enhanced leaderboard \u00bb heeft de vorm van een klassieke banner, maar [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":11393,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[112],"tags":[],"class_list":["post-11373","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geen-onderdeel-van-een-categorie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ons banner-aanbod wordt uitgebreid met twee nieuwe formaten - IPM Advertising<\/title>\n<meta name=\"description\" content=\"Een parallax en een &quot;enhanced leaderboard&quot; verrijken ons aanbod van banner-oplossingen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmadvertising.be\/nl\/ons-banner-aanbod-wordt-uitgebreid-met-twee-nieuwe-formaten\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ons banner-aanbod wordt uitgebreid met twee nieuwe formaten - 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