{"id":11367,"date":"2023-04-04T10:58:42","date_gmt":"2023-04-04T08:58:42","guid":{"rendered":"https:\/\/ipmadvertising.wpengine.com\/2023-uba-uma-studie-opmerkelijke-evoluties-bij-lokale-spelers-en-video\/"},"modified":"2023-04-04T14:56:31","modified_gmt":"2023-04-04T12:56:31","slug":"2023-uba-uma-studie-opmerkelijke-evoluties-bij-lokale-spelers-en-video","status":"publish","type":"post","link":"https:\/\/ipmadvertising.be\/nl\/2023-uba-uma-studie-opmerkelijke-evoluties-bij-lokale-spelers-en-video\/","title":{"rendered":"2023 UBA-UMA studie: opmerkelijke evoluties bij lokale spelers en video"},"content":{"rendered":"\n<p><strong>Het nieuwe benchmarkonderzoek UBA-UMA over netto media-investeringen in Belgi\u00eb wijst video en lokale spelers aan als de grote winnaars. <\/strong><\/p>\n\n\n\n<p><strong>Het media-aandeel van digitale kanalen <\/strong>stijgt tot 35,1% in 2022 in vergelijking met 34,3% in 2021 in de verschillende media van de sector.<\/p>\n\n\n\n<p>Als we kijken naar de digitale investeringen, zien sociale media hun aandeel dalen (van 28,5% in 2021 tot 26,4% in 2022). Display kent ook een lichte daling: van 25,2% naar 24,1 % tussen 2021 en 2022. <\/p>\n\n\n\n<p><strong>Maar het is vooral bij video waar we een stijging vaststellen<\/strong> van 19,8% in 2021 naar 21,4% in 2022! \u00a0En dat is goed nieuws: <strong>IPM <\/strong>biedt<strong> \u00e9\u00e9n van de meest uitgebreide en kwalitatieve video-inventarissen<\/strong> op de Belgische markt en genereert nu een bereik van <a href=\"https:\/\/ipmadvertising.be\/nl\/op-weg-naar-een-miljard-bekeken-videos-bij-ipm\/\">50 miljoen streams<\/a> per maand! Op nationaal niveau bereikt ons nationaal video-aanbod <a href=\"https:\/\/ipmadvertising.be\/nl\/tboo-and-more-ontdek-onze-display-en-video-packages\/\">Tboo and more<\/a> 3,5 miljoen viewers per maand.<\/p>\n\n\n\n<p><strong>Netto digitale investeringen van adverteerders en agentschappen tussen 2021 en 2022 per digitaal kanaal (in marktaandelen) <\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"906\" height=\"544\" src=\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2023\/04\/image-1.png\" alt=\"\" class=\"wp-image-11353\" srcset=\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2023\/04\/image-1.png 906w, https:\/\/ipmadvertising.be\/wp-content\/uploads\/2023\/04\/image-1-480x288.png 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 906px, 100vw\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><p><strong>Agentschappen geven de voorkeur aan lokale spelers! <\/strong><\/p><\/h3>\n\n\n\n<p>Volgens de studie is <strong>78,3% van de netto media investeringen van UMA-leden <\/strong>(offline en online) <strong>afkomstig van lokale mediabedrijven<\/strong>. Op digitaal gebied wordt bijna 80% van de investeringen in displaycampagnes gedaan door een lokale speler. Het percentage is ook gunstig voor Belgische uitgevers <strong>in het videoformaat (53,9%).<\/strong><\/p>\n\n\n\n<p>\u00ab&nbsp;<em>De resultaten van de 2023 UBA-UMA studie zijn in lijn met de waarden die IPM al lange tijd uitdraagt binnen de mediasector<\/em> \u00bb, zegt Mathias Beke, onze nieuwe Head of digital. \u00ab&nbsp;<em>Onze mediaregie heeft altijd geloofd in de kracht van lokale ecosystemen, het belang van \u201ccontext\u201d en van gepersonaliseerde relaties met de sector. De strategische ontwikkeling van de IPM video-inventarissen is een groot succes en dat gaan we verderzetten<\/em>. \u00bb<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"784\" src=\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2023\/04\/image-2-1024x784.png\" alt=\"\" class=\"wp-image-11356\" srcset=\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2023\/04\/image-2-1024x784.png 1024w, https:\/\/ipmadvertising.be\/wp-content\/uploads\/2023\/04\/image-2-980x750.png 980w, https:\/\/ipmadvertising.be\/wp-content\/uploads\/2023\/04\/image-2-480x368.png 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<p>De nieuwssites van IPM (La Libre, La DH Les Sports +, L&#8217;Avenir, Moustique en Paris Match) bieden unieke premium contexten op de Franstalige Belgische markt. <\/p>\n\n\n\n<p>Als u de resultaten van het onderzoek wilt zien, kunt u terecht bij de United Brand Association (UBA) of de United Media Agencies (UMA).<\/p>\n\n\n\n<p><em>Gefascineerd? Wij bieden glansrijke video\u2019s die uw merk promoten bij het Franstalig publiek. Contacteer \u00a0<a href=\"https:\/\/ipmadvertising.be\/nl\/team\/caroline-bossaert\/\">Caroline Bossaert<\/a>\u00a0\u2013 Head of Sales \u2013 Direct Market et\u00a0<a href=\"https:\/\/ipmadvertising.be\/nl\/team\/sibylle-de-meeus\/\">Sibylle de Mee\u00fbs<\/a>\u00a0\u2013 Head of Sales \u2013 Agencies Market. <\/em><\/p>\n\n\n\n<p>Onze<em> ratecard digitale\u00a0<a href=\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2022\/11\/Ratecard-web-07-11-2022.pdf\">hier. <\/a><\/em><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Het nieuwe benchmarkonderzoek UBA-UMA over netto media-investeringen in Belgi\u00eb wijst video en lokale spelers aan als de grote winnaars. Het media-aandeel van digitale kanalen stijgt tot 35,1% in 2022 in vergelijking met 34,3% in 2021 in de verschillende media van de sector. Als we kijken naar de digitale investeringen, zien sociale media hun aandeel dalen [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":11390,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[112],"tags":[],"class_list":["post-11367","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geen-onderdeel-van-een-categorie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>2023 UBA-UMA studie: opmerkelijke evoluties bij lokale spelers en video - IPM Advertising<\/title>\n<meta name=\"description\" content=\"Het nieuwe benchmarkonderzoek UBA-UMA over netto media-investeringen in Belgi\u00eb wijst video en lokale spelers aan als de grote winnaars.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmadvertising.be\/nl\/2023-uba-uma-studie-opmerkelijke-evoluties-bij-lokale-spelers-en-video\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2023 UBA-UMA studie: opmerkelijke evoluties bij lokale spelers en video - 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