{"id":11021,"date":"2023-03-07T10:47:17","date_gmt":"2023-03-07T09:47:17","guid":{"rendered":"https:\/\/ipmadvertising.wpengine.com\/de-video-inventaris-van-ipm-krijgt-de-hoofdrol-op-tova\/"},"modified":"2023-03-07T13:30:47","modified_gmt":"2023-03-07T12:30:47","slug":"de-video-inventaris-van-ipm-krijgt-de-hoofdrol-op-tova","status":"publish","type":"post","link":"https:\/\/ipmadvertising.be\/nl\/de-video-inventaris-van-ipm-krijgt-de-hoofdrol-op-tova\/","title":{"rendered":"De video-inventaris van IPM krijgt de hoofdrol op ToVa"},"content":{"rendered":"\n<p><strong>De inventaris van IPM staat hoog gerangschikt, vanwege haar sterke positie en kwalitatief publiek<\/strong>. <\/p>\n\n\n\n<p><strong>Het CIM heeft TOVA<\/strong> (Total Video Advertising Planner) gelanceerd in samenwerking met het marktonderzoeksbureau GfK. Zijn doel? Een unieke simulatie-tool voor het inschatten van het bereik tussen een online videocampagne en een traditionele videocampagne.<\/p>\n\n\n\n<p>Ook al staat de tool nog in de kinderschoenen, het is een kleine revolutie in de wereld van de Belgische media. Daarom heeft ons mediabureau, als lid van de Internet Commissie, de ontwikkeling van het project met bijzondere aandacht gevolgd. <\/p>\n\n\n\n<p><strong>De inventaris van IPM staat hoog gerangschikt, vanwege haar sterke positie en kwalitatief publiek<\/strong>: \u00ab&nbsp;<em>Elke maand genereert onze video-inhoud op onze sites (La Libre.be, La DH.be, Lavenir.net, Moustique, Paris Match en Logic-Immo) 50 miljoen videostreams<\/em> \u00bb, zegt Thierry&nbsp;Hottat, operationeel directeur bij IPM Advertising. \u00ab&nbsp;<em>En onze inventaris heeft nog veel ruimte voor groei. We zijn zeer ambitieus voor 2023: het doel is om in de loop van het jaar een miljard cumulatieve streams te bereiken <\/em>\u00bb. &nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><p>Wat is ToVa ?&nbsp;<\/p><\/h3>\n\n\n\n<p><strong>De ToVa<\/strong> is voornamelijk gebaseerd op gegevens uit twee studies die door twee afzonderlijke technische commissies zijn uitgevoerd: de <strong>Television Audience Measurement<\/strong> (TAM)-studie en de <strong>Digital Audience Measurement<\/strong> (DAM)-studie. Voor de eerste keer is een CIM-tool onafhankelijk van de media silo&#8217;s.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>ToVa<\/strong> is een tool die voor het eerst ook video&#8217;s van het <strong>YouTube-platform<\/strong> integreert steunend op de CIM Crossplatform studie en met toepassing van een Effective Factor (co\u00ebffici\u00ebnt die een relevante vergelijking mogelijk maakt).<\/p>\n\n\n\n<p>Als u meer wilt weten over de video-inventaris van IPM in de TOVA-tool, neem dan gerust contact op met Mathias Beke, onze Head of Digital : <a href=\"mailto:Mathias.BEKE@IPMGroup.be\"><strong>Mathias.BEKE@IPMGroup.b<\/strong><\/a>e. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>De inventaris van IPM staat hoog gerangschikt, vanwege haar sterke positie en kwalitatief publiek. Het CIM heeft TOVA (Total Video Advertising Planner) gelanceerd in samenwerking met het marktonderzoeksbureau GfK. Zijn doel? Een unieke simulatie-tool voor het inschatten van het bereik tussen een online videocampagne en een traditionele videocampagne. Ook al staat de tool nog in [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":11054,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[112],"tags":[],"class_list":["post-11021","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geen-onderdeel-van-een-categorie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>De video-inventaris van IPM krijgt de hoofdrol op ToVa - IPM Advertising<\/title>\n<meta name=\"description\" content=\"De inventaris van IPM staat hoog gerangschikt, vanwege haar sterke positie en kwalitatief publiek:\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmadvertising.be\/nl\/de-video-inventaris-van-ipm-krijgt-de-hoofdrol-op-tova\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"De video-inventaris van IPM krijgt de hoofdrol op ToVa - 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