{"id":10935,"date":"2023-02-10T10:51:59","date_gmt":"2023-02-10T09:51:59","guid":{"rendered":"https:\/\/ipmadvertising.wpengine.com\/chat-met-gregory-onze-yield-manager\/"},"modified":"2023-02-10T10:51:59","modified_gmt":"2023-02-10T09:51:59","slug":"chat-met-gregory-onze-yield-manager","status":"publish","type":"post","link":"https:\/\/ipmadvertising.be\/nl\/chat-met-gregory-onze-yield-manager\/","title":{"rendered":"Chat met Gr\u00e9gory, onze Yield Manager"},"content":{"rendered":"\n<p><p><strong>Met onze technologische expertise, onze kennis van de markt en onze uitgebreide inventarissen bieden we programmatische oplossingen die niet onder moeten doen voor die van de Amerikaanse techgiganten.<\/strong><\/p><\/p>\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\"><ol><li><strong> Duidelijke oplossingen <\/strong><\/li>&#13;\n<\/ol><\/h3>\n\n<p><\/p>\n\n<p><p>De duidelijkheid van onze oplossingen is gebaseerd op <strong>drie opties<\/strong>: <strong>programmatic guaranteed, preferred dea<\/strong>l en <strong>private auction<\/strong>, elk onderworpen aan een specifieke overeenkomst met de trading desks.<\/p><\/p>\n\n<p><p>Voor elk van deze opties is <strong>een grote waaier van formaten mogelijk<\/strong>, zoals 6\u201d bumper, outstream, HPTO en displayformaten die beantwoorden <strong>aan de IAB-normen, en we blijven er regelmatig toevoegen.<\/strong><\/p><\/p>\n\n<div style=\"height:34px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2023\/02\/rrate.png\" alt=\"\" class=\"wp-image-10881\" width=\"656\" height=\"310\" srcset=\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2023\/02\/rrate.png 656w, https:\/\/ipmadvertising.be\/wp-content\/uploads\/2023\/02\/rrate-480x227.png 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 656px, 100vw\" \/><\/figure><\/div>\n\n<p><\/p>\n\n<h3 class=\"wp-block-heading\"><ol start=\"2\"><li><strong> Volume, variety &amp; velocity <\/strong><\/li>&#13;\n<\/ol><\/h3>\n\n<p><\/p>\n\n<p><p>Met de meest bezochte nieuwssites in Belgi\u00eb, honderden artikels die dagelijks worden gepubliceerd en een trouw publiek, <strong>behoort IPM tot de selecte club van uitgevers met de &#8216;3 V&#8217;s&#8217; data (Volume, Variety &amp; Velocity), een garantie voor een doeltreffende campagne en hoge KPI&#8217;s.<\/strong><\/p><\/p>\n\n<p><p><strong>Onze nieuwssites<\/strong> hebben een <strong>onmiskenbaar concurrentievoordeel<\/strong>. Aangezien het nieuws van dag tot dag evolueert, kunnen we met elk nieuw artikel nauwkeurige gegevens verzamelen over de <strong>interesses van onze surfers<\/strong>.<\/p><\/p>\n\n<p><p>Dankzij het volume, de vari\u00ebteit en de snelheid van onze data hebben wij <strong>ongeveer 50 kwalitatieve gegevens segmenten<\/strong> kunnen opbouwen met <strong>een groot aantal impressies per maand<\/strong>. Hieronder vind je de meest succesvolle! We kunnen ook <strong>op maat gemaakte publieksegmenten cre\u00ebren<\/strong>, afhankelijk van de doelgroep die je wil bereiken.<\/p><\/p>\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\"><ol start=\"3\"><li><strong> Brand Safety, GDPR en quality reporting <\/strong><\/li>&#13;\n<\/ol><\/h3>\n\n<p><\/p>\n\n<p><p>Onze sites bieden een <strong>premium context<\/strong> voor <strong>maximale zichtbaarheid<\/strong>.<\/p><\/p>\n\n<p><p><em>\u00ab Wanneer een merk inventarissen koopt op internationale platforms, weet het niet waar zijn advertenties zullen worden getoond <\/em>\u00bb, zegt Gr\u00e9gory. \u00ab <em>Dit kan ernstige brand safety problemen veroorzaken. De programmatische aanpak van IPM is heel anders, omdat onze klanten weten waar en in welke context hun advertenties verschijnen <\/em>\u00bb.<\/p><\/p>\n\n<p><p>Daarnaast voldoen onze gegevens aan <strong>de GDPR-eisen<\/strong>.<\/p><\/p>\n\n<p><\/p>\n\n<p><p>We ondersteunen adverteerders ook gedurende hun hele campagne door te zoeken naar manieren <strong>om hun KPI&#8217;s te optimaliseren<\/strong> en door hen <strong>nauwkeurige en gedetailleerde reportings<\/strong> te verstrekken.<\/p><\/p>\n\n<p><\/p>\n\n<p><p>\u00ab\u00a0<em>Ondanks de automatisering van het verkoopproces <strong>blijven advies en persoonlijk contact essentieel<\/strong> voor het realiseren van een succesvolle campagne<\/em> \u00bb, besluit Gr\u00e9gory.<\/p><\/p>\n\n<div style=\"height:34px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><blockquote>&#13;\n<p>Wilt u meer weten over onze programmatische oplossingen, raadpleeg dan onze <a href=\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2023\/01\/RATECARD-WEB-30-01-2023.pdf\">digital rate card<\/a> en \u00a0neem gerust contact op met onze Yield Manager, <a href=\"mailto:Gregory.deTillesse@IPMGroup.be\">Gr\u00e9gory de Tillesse<\/a>.<\/p>&#13;\n<\/blockquote><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Met onze technologische expertise, onze kennis van de markt en onze uitgebreide inventarissen bieden we programmatische oplossingen die niet onder moeten doen voor die van de Amerikaanse techgiganten. Duidelijke oplossingen &#13; De duidelijkheid van onze oplossingen is gebaseerd op drie opties: programmatic guaranteed, preferred deal en private auction, elk onderworpen aan een specifieke overeenkomst met [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":10846,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[112],"tags":[],"class_list":["post-10935","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geen-onderdeel-van-een-categorie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Chat met Gr\u00e9gory, onze Yield Manager - IPM Advertising<\/title>\n<meta name=\"description\" content=\"Met onze technologische expertise, onze kennis van de markt en onze uitgebreide inventarissen bieden we programmatische oplossingen die niet onder moeten doen voor die van de Amerikaanse techgiganten.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmadvertising.be\/nl\/chat-met-gregory-onze-yield-manager\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chat met Gr\u00e9gory, onze Yield Manager - 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