{"id":10588,"date":"2023-01-10T13:27:39","date_gmt":"2023-01-10T12:27:39","guid":{"rendered":"https:\/\/ipmadvertising.wpengine.com\/?p=10588"},"modified":"2023-01-10T13:27:40","modified_gmt":"2023-01-10T12:27:40","slug":"tboo-and-more-voor-de-car-lovers","status":"publish","type":"post","link":"https:\/\/ipmadvertising.be\/nl\/tboo-and-more-voor-de-car-lovers\/","title":{"rendered":"TBOO and More voor de Car Lovers"},"content":{"rendered":"\n

Dit jaar viert het Autosalon van Brussel zijn 100ste<\/sup> verjaardag, vanaf 14 januari 2023. Adverteerders die zich willen associ\u00ebren met dit thema beschikken over een uitgebreide inventaris gekwalificeerde gegevens op de sites van de IPM-groep. <\/strong><\/p>\n\n\n\n

Het Autosalon is terug na twee afgelaste edities vanwege corona. De 100ste editie zal plaatsvinden van zaterdag 14 januari tot zondag 22 januari 2023. \u00ab Het is een evenement waarvoor heel wat merken belangstelling tonen en waarvoor we gedragsgegevens hebben waarmee we in recordtijd perfect gekwalificeerde segmenten van autoliefhebbers kunnen cre\u00ebren<\/em> \u00bb, bevestigt Thierry Hottat, Operations Director bij IPM Advertising.<\/p>\n\n\n\n

Hoe werkt het? Thierry legt uit: \u00ab Stel dat een internetgebruiker op \u00e9\u00e9n van onze nieuwssites verschillende artikels over elektrische wagens raadpleegt, dan kunnen we hem\/haar, ongeacht op welke website hij\/zij zich nadien bevindt (van la DH naar Moustique via LN24 of La Libre) relevante advertenties aanbieden, hetzij in classic display hetzij in pre-roll. We beschikken maandelijks over een inventaris van meer dan 50 miljoen pre-roll video impressies op onze websites en apps<\/em>. \u00bb<\/p>\n\n\n\n

Met \u2018TBOO and More\u2019 naar het noorden  <\/strong><\/p><\/h3>\n\n\n\n

Wenst u een boodschap over te brengen op nationaal niveau? \u00ab Met ons \u2018TBOO and More\u2019-aanbod kan u uw campagnes ook implementeren in het noorden van het land, met een even kwalitatief en uitgebreid publiek. Zo kunnen we de grote waarde van publieke data op nationale schaal benutten.<\/em> \u00bb

<\/p>\n\n\n\n

Wat verandert er? Alles, bevestigt de Operations Director bij IPM Advertising: \u00ab Dankzij onze data zijn we vandaag in staat doelgroepsegmenten te cre\u00ebren van mensen die ge\u00efnteresseerd zijn in de auto (aankoop, elektrificatie, verzekering).<\/em> Vervolgens kunnen we op onze nieuwssites, welke die ook mogen zijn, deze perfect ge\u00efdentificeerde en gekwalificeerde doelgroepen aanspreken tegen een zeer aantrekkelijke CPM. \u00bb<\/em><\/p>\n\n\n\n

Bekijk hieronder onze videotarieven!<\/p>\n\n\n\n

\"\"
Het tboo video-aanbod op de autoshow bereikt 3,5 miljoen unieke surfers per maand! Een enorm bereik van 25.000 euro waardoor behavioural targeting mogelijk is. <\/figcaption><\/figure>\n\n\n\n

Met \u2018TBOO and More\u2019 naar het noorden  <\/strong><\/p>\n\n\n\n

\"\"
Alleen of als onderdeel van een mix met video is het displayaanbod een doeltreffende en robuuste oplossing voor uw campagnes. Ook hier is behavioural targeting in de prijs inbegrepen! <\/figcaption><\/figure>\n\n\n\n

<\/p>\n\n\n\n

Maak uw campagne compleet met onze andere auto- en mobiliteitsvoorstellen in :<\/p>\n\n\n\n

\u2022           Paris Match<\/p>\n\n\n\n

\u2022           Moustique<\/p>\n\n\n\n

\u2022           Un encart dans nos quotidiens<\/p>\n\n\n\n

Een sponsoring van de Mobiliteitsweek van 16 tot 20\/1\/23 op LN24<\/p>\n\n\n\n

En vele andere dingen<\/p>\n\n\n\n

Autoliefhebbers bereiken met IPM? Simpel als een slimme mediamix. Laten we de mogelijkheden bespreken met onze verkopers Caroline Bossaert – Head of Sales – Direct Market en Sibylle de Mee\u00fbs – Head of Sales – Agencies Market.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Dit jaar viert het Autosalon van Brussel zijn 100ste verjaardag, vanaf 14 januari 2023. Adverteerders die zich willen associ\u00ebren met dit thema beschikken over een uitgebreide inventaris gekwalificeerde gegevens op de sites van de IPM-groep. Het Autosalon is terug na twee afgelaste edities vanwege corona. De 100ste editie zal plaatsvinden van zaterdag 14 januari tot […]<\/p>\n","protected":false},"author":9,"featured_media":10608,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[112],"tags":[],"class_list":["post-10588","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geen-onderdeel-van-een-categorie"],"acf":[],"yoast_head":"\nTBOO and More voor de Car Lovers - IPM Advertising<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmadvertising.be\/nl\/tboo-and-more-voor-de-car-lovers\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TBOO and More voor de Car Lovers - IPM Advertising\" \/>\n<meta property=\"og:description\" content=\"Dit jaar viert het Autosalon van Brussel zijn 100ste verjaardag, vanaf 14 januari 2023. Adverteerders die zich willen associ\u00ebren met dit thema beschikken over een uitgebreide inventaris gekwalificeerde gegevens op de sites van de IPM-groep. Het Autosalon is terug na twee afgelaste edities vanwege corona. 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