{"id":10586,"date":"2023-01-10T13:25:09","date_gmt":"2023-01-10T12:25:09","guid":{"rendered":"https:\/\/ipmadvertising.wpengine.com\/?p=10586"},"modified":"2023-01-10T13:25:10","modified_gmt":"2023-01-10T12:25:10","slug":"online-matrassen-verkopen-dankzij-ipm","status":"publish","type":"post","link":"https:\/\/ipmadvertising.be\/nl\/online-matrassen-verkopen-dankzij-ipm\/","title":{"rendered":"Online matrassen verkopen dankzij IPM"},"content":{"rendered":"\n<p><strong>Ter gelegenheid van Black Friday heeft IPM een publiciteitscampagne georganiseerd voor EMMA Matelas, Europees leider in beddengoed. Artikels op onze websites, display en een promo code leverden de adverteerder mooie resultaten op. <\/strong><\/p>\n\n\n\n<p>Om direct online omzet te genereren werd een originele digitale campagne gevoerd. Zo ging het in zijn werk: een native campagne werd gelinkt aan volwaardige <a href=\"https:\/\/www.lalibre.be\/network\/entreprises\/2022\/10\/31\/leader-europeen-de-la-literie-emma-vous-gate-durant-le-black-friday-3DA2L4EEUFG25BJLKTT4SNWFHA\/\">artikels <\/a>op de websites van La DH Les Sports+, La Libre en Paris Match.&nbsp;<\/p>\n\n\n\n<p>De inhoud van de artikels (partner content) presenteerde de onderneming en de troeven van de matrassen die het op de markt brengt, met als bonus een promo code geldig op de site van Emma Matelas. Het werd aangevuld met een IMU\/leaderboard display campagne, tevens gelinkt aan de website van de adverteerder.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"493\" src=\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2023\/01\/image-1-1024x493.png\" alt=\"\" class=\"wp-image-10544\" srcset=\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2023\/01\/image-1-1024x493.png 1024w, https:\/\/ipmadvertising.be\/wp-content\/uploads\/2023\/01\/image-1-980x471.png 980w, https:\/\/ipmadvertising.be\/wp-content\/uploads\/2023\/01\/image-1-480x231.png 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><figcaption>De campagne is opgebouwd rond formats op onze sites (Run of Network) en gesponsorde inhoud. De ideale reclameoplossing om hoge KPI&#8217;s en een hoge ROI te bereiken. <\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><p><strong>Top resultaten, een adverteerder die op beide oren kan slapen<\/strong><\/p><\/h3>\n\n\n\n<p>De mooie resultaten zijn een rechtstreeks gevolg van de proactiviteit van onze teams en de adverteerder. De artikels op de websites van onze media hebben meer dan 5500 views, de bannering genereerde meer dan 1,3&nbsp;miljoen impressies en de displays meer dan 2 100 clicks.<\/p>\n\n\n\n<p>Maar bovenal leverde deze reclamecampagne qua omzet enkele duizenden euro&#8217;s op, zelfs driemaal het ge\u00efnvesteerde bedrag!&nbsp;<\/p>\n\n\n\n<p>Bijzonderheid: deze campagne werd gestuurd op <strong>kosten per acquisitie.<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Wil u ook een prestatiecampagne opzetten? Aarzel niet om contact op te nemen met\u00a0Caroline Bossaert<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Ter gelegenheid van Black Friday heeft IPM een publiciteitscampagne georganiseerd voor EMMA Matelas, Europees leider in beddengoed. Artikels op onze websites, display en een promo code leverden de adverteerder mooie resultaten op. Om direct online omzet te genereren werd een originele digitale campagne gevoerd. Zo ging het in zijn werk: een native campagne werd gelinkt [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":10620,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[112],"tags":[],"class_list":["post-10586","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geen-onderdeel-van-een-categorie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Online matrassen verkopen dankzij IPM - IPM Advertising<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmadvertising.be\/nl\/online-matrassen-verkopen-dankzij-ipm\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Online matrassen verkopen dankzij IPM - IPM Advertising\" \/>\n<meta property=\"og:description\" content=\"Ter gelegenheid van Black Friday heeft IPM een publiciteitscampagne georganiseerd voor EMMA Matelas, Europees leider in beddengoed. Artikels op onze websites, display en een promo code leverden de adverteerder mooie resultaten op. Om direct online omzet te genereren werd een originele digitale campagne gevoerd. 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