{"id":10584,"date":"2023-01-10T13:24:00","date_gmt":"2023-01-10T12:24:00","guid":{"rendered":"https:\/\/ipmadvertising.wpengine.com\/?p=10584"},"modified":"2023-01-13T09:30:10","modified_gmt":"2023-01-13T08:30:10","slug":"influence-premium-media-weldra-extra-digitaal-aanbod-bij-ipm","status":"publish","type":"post","link":"https:\/\/ipmadvertising.be\/nl\/influence-premium-media-weldra-extra-digitaal-aanbod-bij-ipm\/","title":{"rendered":"Influence Premium Media : weldra extra digitaal aanbod bij IPM!"},"content":{"rendered":"\n<p>IPM, onze digitale en innovatieve regie, breidt het aanbod regelmatig uit. Een nieuwe mogelijkheid zal begin dit jaar worden opgenomen in onze ratecard : het opzetten van campagnes in samenwerking met influencers en gericht op doelgroepen rond uw specifieke thema\u2019s.<\/p>\n\n\n\n<p>Influencers hebben de manier van adverteren veranderd en onze regie vindt het belangrijk aan de nieuwe behoeften van haar adverteerders te kunnen voldoen.<\/p>\n\n\n\n<p>IPM is expert in dit soort campagnes en deed al heel wat samenwerkingen met o.a. <a href=\"https:\/\/ipmadvertising.be\/nl\/ipm-organiseert-opnieuw-busreizen-in-samenwerking-met-influencers\/\">De Federatie van de Belgische Autobus- en Autocarondernemers<\/a> (FBAA) of <a href=\"https:\/\/ipmadvertising.be\/nl\/influencers-op-het-toneel\/\"><em>Pink Lady<\/em><\/a> !<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2023\/01\/image.png\" alt=\"\" class=\"wp-image-10536\" width=\"821\" height=\"484\" srcset=\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2023\/01\/image.png 821w, https:\/\/ipmadvertising.be\/wp-content\/uploads\/2023\/01\/image-480x283.png 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 821px, 100vw\" \/><figcaption>IPM Advertising werkt samen met een aantal influencers op sociale netwerken om de impact van uw campagnes in onze media te vermenigvuldigen. Het gaat om een samenwerking met Atout France, Tourisme Normandie, Busfan.be en Van Hool. <\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><p><strong>Multiplicatoreffecten voor uw campagnes <\/strong><\/p><\/h3>\n\n\n\n<p>Het jaar 2022 was een geweldig jaar voor influence marketing, met zowel succes als controverse. Maar na de bad buzz die de krantenkoppen haalde, is influence marketing nu standaard onderdeel van heel wat communicatiestrategie\u00ebn.<\/p>\n\n\n\n<p> \u00ab Deze formats kunnen de campagnes versterken, als aanvulling van de strategie op onze premium sites. De multiplicatoreffecten zijn dan bijzonder effici\u00ebnt\u00bb, volgens Sophie Vanderwinkel, General Manager van IPM Advertising. <\/p>\n\n\n\n<p>Het aanbod omvat influencer marketing per thema: <strong>duurzaamheid, economie\/financi\u00ebn, decoratie\/renovatie, duurzaamheid en 55-plus + en nog een \u00ab standalone \u00bb voorstel.\u00a0<\/strong><\/p>\n\n\n\n<p>Alles wordt door ons geregeld met de hulp van een specialist ter zake. Het was nog nooit zo eenvoudig om uw campagnes te pimpen, en dat tegen een zeer aantrekkelijke prijs!&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>Neem contact op met onze verkoop&nbsp;<a href=\"https:\/\/ipmadvertising.be\/nl\/team\/caroline-bossaert\/\">Caroline Bossaert<\/a> &#8211; Head of Sales &#8211; Direct Market et <a href=\"https:\/\/ipmadvertising.be\/nl\/team\/sibylle-de-meeus\/\">Sibylle de Mee\u00fbs<\/a> &#8211; Head of Sales &#8211; Agencies Market en zie onze <\/em><em>ratecard digitale <a href=\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2022\/11\/Ratecard-web-07-11-2022.pdf\">ici<\/a><\/em><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>IPM, onze digitale en innovatieve regie, breidt het aanbod regelmatig uit. Een nieuwe mogelijkheid zal begin dit jaar worden opgenomen in onze ratecard : het opzetten van campagnes in samenwerking met influencers en gericht op doelgroepen rond uw specifieke thema\u2019s. Influencers hebben de manier van adverteren veranderd en onze regie vindt het belangrijk aan de [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":10605,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[112],"tags":[],"class_list":["post-10584","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geen-onderdeel-van-een-categorie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Influence Premium Media : weldra extra digitaal aanbod bij IPM! - IPM Advertising<\/title>\n<meta name=\"description\" content=\"Een nieuwe oplossing verschijnt begin dit jaar in onze tariefkaart: campagnes met influencers en gericht op uw thema&#039;s.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmadvertising.be\/nl\/influence-premium-media-weldra-extra-digitaal-aanbod-bij-ipm\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Influence Premium Media : weldra extra digitaal aanbod bij IPM! 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