{"id":10239,"date":"2022-12-06T11:59:08","date_gmt":"2022-12-06T10:59:08","guid":{"rendered":"https:\/\/ipmadvertising.wpengine.com\/op-weg-naar-een-miljard-bekeken-videos-bij-ipm\/"},"modified":"2022-12-06T11:59:08","modified_gmt":"2022-12-06T10:59:08","slug":"op-weg-naar-een-miljard-bekeken-videos-bij-ipm","status":"publish","type":"post","link":"https:\/\/ipmadvertising.be\/nl\/op-weg-naar-een-miljard-bekeken-videos-bij-ipm\/","title":{"rendered":"Op weg naar een miljard bekeken video\u2019s bij IPM"},"content":{"rendered":"\n<p><p>Elke maand worden er zo\u2019n 50 miljoen video\u2019s bekeken via alle digitale kanalen van de IPM Group. Doelstelling voor eind 2023: de grens van een miljard views overschrijden. Sophie Vanderwinkel blikt terug op de indrukwekkende transformatie van de IPM Group op gebied van video en digitalisering.<\/p><\/p>\n\n<p><p>We <a href=\"https:\/\/www.zenithmedia.com\/online-video-viewing-to-reach-100-minutes-a-day-in-2021\/\">kijken<\/a> iedere dag 100 minuten naar online video\u2019s. Video\u2019s vertegenwoordigen vandaag 82% van het wereldwijd internetverkeer: dat is 15 keer meer dan in 2017, volgens deze <a href=\"https:\/\/gblogs.cisco.com\/fr\/datacenter\/17154\/\">enqu\u00eate<\/a>. <strong>Het inzetten van video in een marketingstrategie <\/strong>is niet langer een optie, maar een noodzaak. \u00a0<\/p><\/p>\n\n<p><p>De afgelopen twee jaar heeft de IPM Group zwaar ge\u00efnvesteerd in <strong>videoproductie<\/strong>. \u00ab <em>Door sinds 1 januari 2022 in LN24 te investeren, wenst IPM meer middelen aan te trekken om state-of-the-art productiecentra te cre\u00ebren binnen de reeds bestaande deskundige hubs. We beschikken momenteel over 5 polyvalente studio\u2019s. Tv-studio\u2019s klaar voor 4K, digitale radiostudio\u2019s, maar ook perfect uitgeruste sets voor Youtube-video\u2019s<\/em> \u00bb, verklaart Sophie Vanderwinkel, General Manager IPM Advertising.<br\/><br\/><\/p><\/p>\n\n<p><p>Nooit eerder deed het <strong>Convergence House<\/strong> van IPM Group haar naam zo goed eer aan: \u00ab <em>Haar overkoepeling is bijna een allegorie, een symbool van de vernieuwing die wij aan merken aanbieden! Het cirkelvormige gebouw nodigt uit tot <strong>het leggen van contacten en stimuleert daarmee de meest innovatieve synergie\u00ebn<\/strong> tussen onze journalisten, onze regie en onze print, radio, tv en video contentproductiecentra. Dit alles toont onze ambitie om een belangrijke speler te worden op het gebied van online-video, met \u00e9\u00e9n doel: volgend jaar 1 miljard views bereiken. <\/em>\u00bb<\/p><\/p>\n\n<p><p>De kolossale middelen die door de Belgische mediagroep worden ingezet, vormen een unieke en historische kans om te schitteren via het IPM-netwerk in de digitale media La Libre, La DH, L&#8217;Avenir, Paris Match, Moustique, maar ook LN24. Onze oplossingen zijn dus gericht op adverteerders, agentschappen en merken, en weerspiegelen onze wens om een \u00ab<strong> <em>persoonlijke en vertrouwensrelatie met het grootste aantal Franstaligen<\/em><\/strong> \u00bb te onderhouden<em>. En dit alles in strikte overeenstemming met de GDPR<\/em>. \u00bb\u00a0\u00a0<\/p><\/p>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><p><em>Gefascineerd? Wij bieden glansrijke video\u2019s die uw merk promoten bij het Franstalig publiek. Contacteer \u00a0<a href=\"https:\/\/ipmadvertising.be\/nl\/team\/caroline-bossaert\/\">Caroline Bossaert<\/a>\u00a0&#8211; Head of Sales &#8211; Direct Market et\u00a0<a href=\"https:\/\/ipmadvertising.be\/nl\/team\/sibylle-de-meeus\/\">Sibylle de Mee\u00fbs<\/a>\u00a0&#8211; Head of Sales &#8211; Agencies Market et consultez notre ratecard digitale\u00a0<a href=\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2022\/11\/Ratecard-web-07-11-2022.pdf\">ici<\/a><\/em><\/p><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Elke maand worden er zo\u2019n 50 miljoen video\u2019s bekeken via alle digitale kanalen van de IPM Group. Doelstelling voor eind 2023: de grens van een miljard views overschrijden. Sophie Vanderwinkel blikt terug op de indrukwekkende transformatie van de IPM Group op gebied van video en digitalisering. <\/p>\n","protected":false},"author":9,"featured_media":10230,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[112],"tags":[],"class_list":["post-10239","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geen-onderdeel-van-een-categorie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Op weg naar een miljard bekeken video\u2019s bij IPM - IPM Advertising<\/title>\n<meta name=\"description\" content=\"merken en adverteerders in huis gehaald. De ambities van Sophie Vanderwinkel, General Manager.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmadvertising.be\/nl\/op-weg-naar-een-miljard-bekeken-videos-bij-ipm\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Op weg naar een miljard bekeken video\u2019s bij IPM - IPM Advertising\" \/>\n<meta property=\"og:description\" content=\"merken en adverteerders in huis gehaald. De ambities van Sophie Vanderwinkel, General Manager.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmadvertising.be\/nl\/op-weg-naar-een-miljard-bekeken-videos-bij-ipm\/\" \/>\n<meta property=\"og:site_name\" content=\"IPM Advertising\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-06T10:59:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2022\/12\/convergence.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"850\" \/>\n\t<meta property=\"og:image:height\" content=\"509\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Apoline Lescot\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"Apoline Lescot\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ipmadvertising.be\/nl\/op-weg-naar-een-miljard-bekeken-videos-bij-ipm\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/ipmadvertising.be\/nl\/op-weg-naar-een-miljard-bekeken-videos-bij-ipm\/\"},\"author\":{\"name\":\"Apoline Lescot\",\"@id\":\"https:\/\/ipmadvertising.be\/nl\/#\/schema\/person\/b1b9e6efd10bb06555af917a7081b26d\"},\"headline\":\"Op weg naar een miljard bekeken video\u2019s bij IPM\",\"datePublished\":\"2022-12-06T10:59:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ipmadvertising.be\/nl\/op-weg-naar-een-miljard-bekeken-videos-bij-ipm\/\"},\"wordCount\":368,\"image\":{\"@id\":\"https:\/\/ipmadvertising.be\/nl\/op-weg-naar-een-miljard-bekeken-videos-bij-ipm\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2022\/12\/convergence.jpg\",\"articleSection\":[\"Geen onderdeel van een categorie\"],\"inLanguage\":\"nl-NL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ipmadvertising.be\/nl\/op-weg-naar-een-miljard-bekeken-videos-bij-ipm\/\",\"url\":\"https:\/\/ipmadvertising.be\/nl\/op-weg-naar-een-miljard-bekeken-videos-bij-ipm\/\",\"name\":\"Op weg naar een miljard bekeken video\u2019s bij IPM - IPM Advertising\",\"isPartOf\":{\"@id\":\"https:\/\/ipmadvertising.be\/nl\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ipmadvertising.be\/nl\/op-weg-naar-een-miljard-bekeken-videos-bij-ipm\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ipmadvertising.be\/nl\/op-weg-naar-een-miljard-bekeken-videos-bij-ipm\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2022\/12\/convergence.jpg\",\"datePublished\":\"2022-12-06T10:59:08+00:00\",\"author\":{\"@id\":\"https:\/\/ipmadvertising.be\/nl\/#\/schema\/person\/b1b9e6efd10bb06555af917a7081b26d\"},\"description\":\"merken en adverteerders in huis gehaald. De ambities van Sophie Vanderwinkel, General Manager.\",\"breadcrumb\":{\"@id\":\"https:\/\/ipmadvertising.be\/nl\/op-weg-naar-een-miljard-bekeken-videos-bij-ipm\/#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ipmadvertising.be\/nl\/op-weg-naar-een-miljard-bekeken-videos-bij-ipm\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\/\/ipmadvertising.be\/nl\/op-weg-naar-een-miljard-bekeken-videos-bij-ipm\/#primaryimage\",\"url\":\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2022\/12\/convergence.jpg\",\"contentUrl\":\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2022\/12\/convergence.jpg\",\"width\":850,\"height\":509},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ipmadvertising.be\/nl\/op-weg-naar-een-miljard-bekeken-videos-bij-ipm\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/ipmadvertising.be\/nl\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Op weg naar een miljard bekeken video\u2019s bij IPM\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ipmadvertising.be\/nl\/#website\",\"url\":\"https:\/\/ipmadvertising.be\/nl\/\",\"name\":\"IPM Advertising\",\"description\":\"Media &amp; Marketing Factory\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ipmadvertising.be\/nl\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"nl-NL\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/ipmadvertising.be\/nl\/#\/schema\/person\/b1b9e6efd10bb06555af917a7081b26d\",\"name\":\"Apoline Lescot\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/dd3760c9a63b3a1580f0d8fe168c968289a343184ea208c67a46341d9f9c8cb1?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/dd3760c9a63b3a1580f0d8fe168c968289a343184ea208c67a46341d9f9c8cb1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/dd3760c9a63b3a1580f0d8fe168c968289a343184ea208c67a46341d9f9c8cb1?s=96&d=mm&r=g\",\"caption\":\"Apoline Lescot\"},\"url\":\"https:\/\/ipmadvertising.be\/nl\/author\/apoline\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Op weg naar een miljard bekeken video\u2019s bij IPM - IPM Advertising","description":"merken en adverteerders in huis gehaald. De ambities van Sophie Vanderwinkel, General Manager.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmadvertising.be\/nl\/op-weg-naar-een-miljard-bekeken-videos-bij-ipm\/","og_locale":"nl_NL","og_type":"article","og_title":"Op weg naar een miljard bekeken video\u2019s bij IPM - IPM Advertising","og_description":"merken en adverteerders in huis gehaald. De ambities van Sophie Vanderwinkel, General Manager.","og_url":"https:\/\/ipmadvertising.be\/nl\/op-weg-naar-een-miljard-bekeken-videos-bij-ipm\/","og_site_name":"IPM Advertising","article_published_time":"2022-12-06T10:59:08+00:00","og_image":[{"width":850,"height":509,"url":"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2022\/12\/convergence.jpg","type":"image\/jpeg"}],"author":"Apoline Lescot","twitter_card":"summary_large_image","twitter_misc":{"Geschreven door":"Apoline Lescot","Geschatte leestijd":"2 minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmadvertising.be\/nl\/op-weg-naar-een-miljard-bekeken-videos-bij-ipm\/#article","isPartOf":{"@id":"https:\/\/ipmadvertising.be\/nl\/op-weg-naar-een-miljard-bekeken-videos-bij-ipm\/"},"author":{"name":"Apoline Lescot","@id":"https:\/\/ipmadvertising.be\/nl\/#\/schema\/person\/b1b9e6efd10bb06555af917a7081b26d"},"headline":"Op weg naar een miljard bekeken video\u2019s bij IPM","datePublished":"2022-12-06T10:59:08+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmadvertising.be\/nl\/op-weg-naar-een-miljard-bekeken-videos-bij-ipm\/"},"wordCount":368,"image":{"@id":"https:\/\/ipmadvertising.be\/nl\/op-weg-naar-een-miljard-bekeken-videos-bij-ipm\/#primaryimage"},"thumbnailUrl":"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2022\/12\/convergence.jpg","articleSection":["Geen onderdeel van een categorie"],"inLanguage":"nl-NL"},{"@type":"WebPage","@id":"https:\/\/ipmadvertising.be\/nl\/op-weg-naar-een-miljard-bekeken-videos-bij-ipm\/","url":"https:\/\/ipmadvertising.be\/nl\/op-weg-naar-een-miljard-bekeken-videos-bij-ipm\/","name":"Op weg naar een miljard bekeken video\u2019s bij IPM - IPM Advertising","isPartOf":{"@id":"https:\/\/ipmadvertising.be\/nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmadvertising.be\/nl\/op-weg-naar-een-miljard-bekeken-videos-bij-ipm\/#primaryimage"},"image":{"@id":"https:\/\/ipmadvertising.be\/nl\/op-weg-naar-een-miljard-bekeken-videos-bij-ipm\/#primaryimage"},"thumbnailUrl":"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2022\/12\/convergence.jpg","datePublished":"2022-12-06T10:59:08+00:00","author":{"@id":"https:\/\/ipmadvertising.be\/nl\/#\/schema\/person\/b1b9e6efd10bb06555af917a7081b26d"},"description":"merken en adverteerders in huis gehaald. De ambities van Sophie Vanderwinkel, General Manager.","breadcrumb":{"@id":"https:\/\/ipmadvertising.be\/nl\/op-weg-naar-een-miljard-bekeken-videos-bij-ipm\/#breadcrumb"},"inLanguage":"nl-NL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmadvertising.be\/nl\/op-weg-naar-een-miljard-bekeken-videos-bij-ipm\/"]}]},{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/ipmadvertising.be\/nl\/op-weg-naar-een-miljard-bekeken-videos-bij-ipm\/#primaryimage","url":"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2022\/12\/convergence.jpg","contentUrl":"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2022\/12\/convergence.jpg","width":850,"height":509},{"@type":"BreadcrumbList","@id":"https:\/\/ipmadvertising.be\/nl\/op-weg-naar-een-miljard-bekeken-videos-bij-ipm\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/ipmadvertising.be\/nl\/"},{"@type":"ListItem","position":2,"name":"Op weg naar een miljard bekeken video\u2019s bij IPM"}]},{"@type":"WebSite","@id":"https:\/\/ipmadvertising.be\/nl\/#website","url":"https:\/\/ipmadvertising.be\/nl\/","name":"IPM Advertising","description":"Media &amp; Marketing Factory","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmadvertising.be\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"nl-NL"},{"@type":"Person","@id":"https:\/\/ipmadvertising.be\/nl\/#\/schema\/person\/b1b9e6efd10bb06555af917a7081b26d","name":"Apoline Lescot","image":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/secure.gravatar.com\/avatar\/dd3760c9a63b3a1580f0d8fe168c968289a343184ea208c67a46341d9f9c8cb1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/dd3760c9a63b3a1580f0d8fe168c968289a343184ea208c67a46341d9f9c8cb1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/dd3760c9a63b3a1580f0d8fe168c968289a343184ea208c67a46341d9f9c8cb1?s=96&d=mm&r=g","caption":"Apoline Lescot"},"url":"https:\/\/ipmadvertising.be\/nl\/author\/apoline\/"}]}},"_links":{"self":[{"href":"https:\/\/ipmadvertising.be\/nl\/wp-json\/wp\/v2\/posts\/10239","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmadvertising.be\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmadvertising.be\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmadvertising.be\/nl\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmadvertising.be\/nl\/wp-json\/wp\/v2\/comments?post=10239"}],"version-history":[{"count":0,"href":"https:\/\/ipmadvertising.be\/nl\/wp-json\/wp\/v2\/posts\/10239\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmadvertising.be\/nl\/wp-json\/wp\/v2\/media\/10230"}],"wp:attachment":[{"href":"https:\/\/ipmadvertising.be\/nl\/wp-json\/wp\/v2\/media?parent=10239"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmadvertising.be\/nl\/wp-json\/wp\/v2\/categories?post=10239"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmadvertising.be\/nl\/wp-json\/wp\/v2\/tags?post=10239"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}