{"id":8081,"date":"2022-02-23T13:15:29","date_gmt":"2022-02-23T12:15:29","guid":{"rendered":"https:\/\/ipmadvertising.wpengine.com\/service\/adtrackers\/"},"modified":"2022-03-01T17:13:11","modified_gmt":"2022-03-01T16:13:11","slug":"adtrackers","status":"publish","type":"service","link":"https:\/\/ipmadvertising.be\/en\/service\/adtrackers\/","title":{"rendered":"AdTrackers"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\"><strong>Objective: To measure advertising effectiveness, quantitative and qualitative impact but also to distinguish the role of the message, the brand and the media!<\/strong><\/h3>\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2022\/02\/pretest-1.png\" alt=\"\" class=\"wp-image-8157\" width=\"325\" height=\"97\"\/><\/figure><\/div>\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\">Check the effectiveness of your advertising concept!<\/h2>\n\n<div style=\"height:56px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/\/2020\/12\/managers.svg\" alt=\"\" class=\"wp-image-5113\" width=\"182\" height=\"182\"\/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/\/2020\/12\/repartition-hf.svg\" alt=\"\" class=\"wp-image-5114\" width=\"151\" height=\"151\"\/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/\/2020\/12\/selectivite.svg\" alt=\"\" class=\"wp-image-5106\" width=\"165\" height=\"165\"\/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/\/2020\/07\/Nextfin.be-Illu.svg\" alt=\"\" class=\"wp-image-5814\" width=\"153\" height=\"153\"\/><\/figure><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"has-text-align-center wp-block-heading\">Methodology<\/h2>\n\n\n\n<p class=\"has-text-align-center\">Face-to-face qualitative interview.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"has-text-align-center wp-block-heading\">Sample<\/h2>\n\n\n\n<p class=\"has-text-align-center\">N=20 per advertiser\/campaign target<\/p>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"has-text-align-center wp-block-heading\">Source<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2022\/02\/image-4.png\" alt=\"\" class=\"wp-image-8125\" width=\"129\" height=\"37\"\/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\">\u21d2 Experienced and flexible team<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"has-text-align-center wp-block-heading\">Content<\/h2>\n\n\n\n<p class=\"has-text-align-center\">Understanding, evaluation and comparison.<\/p>\n\n\n\n<p class=\"has-text-align-center\">\u21d2 Depending on the client&#8217;s objectives.<\/p>\n<\/div>\n<\/div>\n\n<div style=\"height:57px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2022\/02\/posttest-1.png\" alt=\"\" class=\"wp-image-8160\" width=\"325\" height=\"97\"\/><\/figure><\/div>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\">Prove the effectiveness of your campaign!<\/h3>\n\n<div style=\"height:56px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/\/2020\/10\/Artboard-Copy-3.svg\" alt=\"\" class=\"wp-image-5088\" width=\"145\" height=\"145\"\/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/\/2020\/12\/repartition-hf.svg\" alt=\"\" class=\"wp-image-5114\" width=\"151\" height=\"151\"\/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/\/2020\/12\/selectivite.svg\" alt=\"\" class=\"wp-image-5106\" width=\"175\" height=\"175\"\/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/\/2020\/07\/Nextfin.be-Illu.svg\" alt=\"\" class=\"wp-image-5814\" width=\"166\" height=\"166\"\/><\/figure><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"has-text-align-center wp-block-heading\">Methodology<\/h2>\n\n\n\n<p class=\"has-text-align-center\">Quantitative online survey.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"has-text-align-center wp-block-heading\">Sample<\/h2>\n\n\n\n<p class=\"has-text-align-center\">N300 <\/p>\n\n\n\n<p class=\"has-text-align-center\">+ Focus on your target<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"has-text-align-center wp-block-heading\">Source<\/h2>\n\n\n\n<p class=\"has-text-align-center\">Independent panel<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2022\/02\/2.png\" alt=\"\" class=\"wp-image-8131\" width=\"139\" height=\"47\"\/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\">Solid KPIs benchmarks &amp; Agency specialised in surveys and polls.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"has-text-align-center wp-block-heading\">Content<\/h2>\n\n\n\n<p>Memorization, attribution and evaluation.<\/p>\n\n\n\n<p>\u21d2 Specific questions<\/p>\n<\/div>\n<\/div>\n\n<div style=\"height:49px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ipmadvertising.be\/wp-content\/uploads\/2022\/02\/smartmockups_l026nc7f-1024x768.jpg\" alt=\"\" class=\"wp-image-8137\" width=\"417\" height=\"312\"\/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Memorization<\/strong> = raw memory based on recognition of &#8220;hidden&#8221; assets<\/p>\n\n\n\n<p><strong>Attribution<\/strong> = spontaneous brand recognition<\/p>\n\n\n\n<p><strong>Evaluation<\/strong> = based on standard and ad-hoc criteria<\/p>\n\n\n\n<p class=\"has-text-align-left\">\u00a0 &#8230; And gauge the effectiveness by the reactions of the targeted consumers<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>IPM Advertising now offers the possibility of testing your campaign, regardless of the contact point: advert or advertorial, classic digital formats or partner content. We work with a recognised research company specialising in pre- and post-testing, AQ rate. They offer a reliable methodology and insightful benchmarks.<\/p>\n","protected":false},"featured_media":8084,"template":"","class_list":["post-8081","service","type-service","status-publish","has-post-thumbnail","hentry","service_categorie-adtrackers-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AdTrackers - IPM Advertising<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmadvertising.be\/en\/service\/adtrackers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AdTrackers - IPM Advertising\" \/>\n<meta property=\"og:description\" content=\"IPM Advertising now offers the possibility of testing your campaign, regardless of the contact point: advert or advertorial, classic digital formats or partner content. 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